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Bath survey study ties patience to both starting a business and earning more from it

University of Bath researchers found the most patient of more than 21,000 UK workers were about 50% more likely than the most impatient to start a business. Whether coaching patience would produce more or better founders is beyond what survey data can test.

The Scientist · Science desk

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Illustration accompanying Bath survey study ties patience to both starting a business and earning more from it
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What happened

  • Among people who did become business owners, those scoring high for patience earned about 40% more than the most impatient owners.
  • The analysis used the UK Household Longitudinal Study from 2009 to 2023 and accounted for age, sex, prior earnings and risk preferences.
  • The authors say the result challenges a common finding that traits such as risk-taking and optimism help people start firms but undermine them later.

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Why it matters

  • decision Incubators choosing whom to back have, in this data, one trait that favours both entry and later earnings, where risk-taking and optimism appear to pull the two stages apart.
  • cost Business-support programmes that act on the authors' advice to instil a long-term mindset would be funding an intervention this observational study never tested.
  • constraint The evidence comes from UK employees in a single household panel, so whether the pattern holds in other economies, or for people who start firms without first holding a job, is untested.

The explanation the Bath team offers is about search. More impatient people, the researchers say, spend less time looking for business opportunities and are more likely to act on the first one that turns up [10]. "Impatient people often want to act now rather than continue searching or planning," said Chris Dawson, a behavioural economist at the University of Bath [11][15]. "This can mean having fewer high-quality options to choose from, pushing people into accepting lower-quality opportunities that a more patient person would reject," he said [12].

That account predicts both halves of the result. Someone who keeps looking is more likely to find a venture worth leaving a job for [1], and the venture they pick should pay better. The paper, published in Small Business Economics [5], followed aspirations, the move into ownership and later earnings in the same people [13]. Its data come from the UK Household Longitudinal Study, which tracks individuals and families over time [6].

The design choice I like most is the control for risk preferences [8]. Risk-taking is one of the traits earlier research found helps people start firms and then hurts them [9], and in a survey, patience and risk tolerance could easily be tangled together. Holding risk preference fixed keeps the patience estimate separate from risk appetite, at least as the survey measures it. Impatience itself was scored on a validated delayed-gratification scale [7].

The 50% entry figure and the 40% earnings gap both compare the most patient people with the most impatient [2][3]. Those are the two ends of the scale. A more ordinary difference shows up in the third number: a significant rise in impatience cut the probability of becoming an owner by around 10% relative to the average entry rate [4]. That is a relative change. The press release does not give the entry rate it is measured against, so the number of extra founders cannot be worked out from this account.

The study cannot say how much of the earnings gap belongs to patience. Patience was observed, not assigned. Prior earnings sit in the controls [8], and they soak up some of whatever ability a patient person also brings, though probably not all of it. A trait that travels with patience, household wealth for instance, could help someone both wait for a better opportunity and fund it properly. Earnings were also compared only among people who became owners, where higher impatience went with significantly lower pay [14]. If the patient enter more selectively, which is Dawson's own explanation, then patient owners are a filtered group. The 40% therefore compares two groups of owners [3] and says nothing about what one founder would gain by waiting longer.

What to watch

  • A replication in another country's longitudinal panel using a comparable delayed-gratification scale.
  • A randomised trial in an incubator or entrepreneurship course that lengthens participants' search and planning, with earnings tracked for several years.
  • Whether the patience estimates in the full paper hold once household wealth and education are added as controls.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence45
Adoption
Insufficient
Hype gap+20
Incentives
Insufficient
Confidence45
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Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    University of Bath School of Management researchers analysed data from more than 21,000 UK employees between 2009 and 2023.

    ReportedSupportedSource: phys.org report on University of Bath studyView cited source
  2. [2]

    The most patient individuals were approximately 50% more likely to move into entrepreneurship than the most impatient.

    ReportedSupportedSource: University of Bath study, via phys.orgView cited source
  3. [3]

    Entrepreneurs who scored higher for patience earned about 40% more than the most impatient business owners.

    ReportedSupportedSource: University of Bath study, via phys.orgView cited source

Sources

1 independent publisher whose own reporting we read for this story.

  1. phys.org

    1 article · October 8, 2026

    Patience is a lucrative virtue for entrepreneurs, new research finds

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