Product1 distinct publisher3 min readUpdated
Marvel's Brand New Day concept art book was accused of generative AI. The publisher says the culprit was photobashing and the clone tool, and nobody outside the room can check either claim.
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The publisher's defence and the fans' accusation describe the same picture. Taxis and buildings colliding into each other are what prompted the AI allegations [2]. The cloning tool and photobashing are what the book's publisher says produced them, alongside an admission of laziness and a denial of AI use [4]. Nobody is disputing the artifacts. The argument is only about which cheap process made them, and viewers have no way to tell from the page.
The most useful part of the response came from a Reddit user, StingRe, who says they did the layout and design for the book [5]. Their theory for the wonky taxi is a watermark sitting between two cabs: remove it, and Photoshop's fill tool closes the dead space with the nearest pixels, using a feature that has been in the product for over 15 years [11]. A tool that predates the technology it is being mistaken for is now indistinguishable from it at the pixel level.
The rest of the account is where anyone commissioning art should look. Assets reached the layout desk from the film's visual development team [6]. StingRe says they were told freelancers had used AI to populate backgrounds in their individual assets [7], and that anything flagged was either never supplied or removed [8]. The named safeguard is a person: Marvel visual development head Ryan Meinerding, described as very strict about checking every page for AI [9]. Even so, StingRe concedes something could have slipped through [10]. Checking finished pages by eye is the same procedure the fans ran, on the same evidence [3]. It can return a false positive on a taxi and a false negative on a freelancer's background, and here it may have done both.
The contracting posture is separate from the production one. StingRe's summary is that you do not legally own anything made by AI and that contracts require wholly original work [13], and that shortcuts are an individual decision rather than a company mandate [14]. That protects the studio's paperwork. It does nothing for the asset, which passed through at least three sets of hands before it was printed [1], none of whom appear to have shipped records with the file.
So the only rebuttal on offer was a pseudonymous account explaining Photoshop behaviour, with the relevant comments since deleted [8], while Meinerding and Disney have not spoken and io9's approach sits unanswered [15]. Nothing in the denial has been confirmed by a named party [2]. An anti-AI policy is a statement of intent. What this page needed was a receipt: retained layer stacks, the source plates the bash was built from, a delivery log per freelancer. That material is dull to keep and quick to produce, and it answers in an hour a question a policy cannot answer at all.
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Ranked by verification strength, evidence, and original report placement.
While Spider-Man: Brand New Day remains in theaters, the film is subject to allegations of generative AI use, prompted by the recent release of its concept art book.
Fans online saw a page in the art book featuring New York concept art in which taxis and buildings collide into each other, which prompted the AI allegations, amid general confusion about why the technology would be needed to sketch New York.
At the time of writing, Meinerding and Disney did not appear to have spoken on the matter; io9 said it reached out to Meinerding and would update on a response.
By StingRe's own admission, something could have slipped through the cracks.
No named party has confirmed the denial on the record: the load-bearing statements come from one pseudonymous account whose relevant comments are deleted, and the named executive and the studio have not commented.
The accusation and the internal clearance rest on the same evidence: visual inspection of finished pages.
Evidence-backed comparisons of source perspectives and observed adoption signals. Read the methodology
Which Builder, Operator, and Investor concerns the observed source mix emphasized—not a truth score.
Evidence, demonstrated adoption, hype gap, incentives, and confidence are assessed independently, each on its own current evidence. How these are measured.
Thin and unverifiable
A single outlet reports the episode. The exculpatory account is a pseudonymous Reddit user with a self-asserted credit whose relevant comments are deleted; the publisher's denial arrives via an embedded third-party social post; the named visual development head and Disney have not commented. Both the accusation and the clearance rest on looking at printed pages, with no layered files, tool logs, provenance metadata, or contract text cited.
One secondhand usage disclosure
There is a concrete artifact in the world — the released concept art book — and a secondhand statement that freelancers used AI to populate backgrounds in individual assets, plus a publisher assertion of anti-AI policy. That is the full extent of observable adoption: no confirmed instance of generative AI in the printed book, no named vendor, no volume, and no studio-level disclosure.
Both sides overclaim certainty
Positive gap: the online verdict of generative AI use and the counter-verdict of no AI in the book are each stated with more confidence than the evidence carries. The accusation infers synthesis from a visual artifact that ordinary destructive editing can produce, while the defense pairs a blanket denial with an admission that something could have slipped through and a secondhand report that freelancers did use AI in assets. The article's own headline framing is more cautious than either camp.
Strong incentive to deny on all sides
Every voice in the cluster has a stake. The publisher and the layout designer both benefit from a no-AI finding: the account states AI output cannot be owned and that contracts require 'wholly original work,' and the explanation routes blame to an unnamed individual artist rather than the company or the book. The pseudonymous status and deletion of the comments further reduce personal cost for the account. Disney, Marvel, and Meinerding stay silent, which is itself a reputational posture, and the fan discourse and outlet operate in an attention market where AI accusations travel.
Low
One publisher, one pseudonymous primary voice, deleted source comments, a denial relayed through a social post, and an open request for comment. The factual spine — that allegations were made, that a denial citing photobashing and the clone tool exists, and that no named party has confirmed it — is solid; almost everything about what actually happened to the disputed page is not.
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1 article · August 23, 2026