Warner Bros. valued a finished $70m film below the deduction its cancellation would generate, sold worldwide rights for about $50m, and then watched the buyer collect $15.5m in a single weekend.
Reality
- Evidence54
- Adoption66
- Hype gap+26
- Incentives58
- Confidence50
Marvel's Brand New Day concept art book was accused of generative AI. The publisher says the culprit was photobashing and the clone tool, and nobody outside the room can check either claim.
Reality
- Evidence22
- Adoption18
- Hype gap+34
- Incentives68
- Confidence30
Adam Aron apologized on X after the Dune: Part Three onsale broke AMC's site and promised $2 million in fixes. The number that explains the failure is 30: the count of 70mm IMAX venues.
Reality
- Evidence32
- Adoption45
- Hype gap+12
- Incentives62
- Confidence38
AMC's filings show 73% of tickets sold online in 2025, up from 8.5% in 2013. Scarcity and a failed resale market for 70mm Imax seats just sent premium demand back to the physical box office.
Reality
- Evidence62
- Adoption58
- Hype gap+18
- Incentives55
- Confidence60
Onsales that open four months before release concentrate a year's peak traffic into one morning. AMC's CEO says Dune traffic ran triple the last Spider-Man, and the stack did not hold.
Reality
- Evidence54
- Adoption61
- Hype gap+12
- Incentives66
- Confidence55