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Most discretionary staff at Gentle Monster's parent went unpaid for night work, ministry survey finds

Korea's Labor Ministry found 71.8% of discretionary-hours staff at Gentle Monster's parent IICOMBINED worked over 52 hours a week in peak periods. The back pay it found is small next to what IICOMBINED would spend paying for those hours, or hiring to cut them, from now on.

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Photograph accompanying Most discretionary staff at Gentle Monster's parent went unpaid for night work, ministry survey finds
Photo: en.sedaily.com
72.9% went unpaid for night work, 81.8% for holidays Share of discretionary workers who said they had not received each type of pay.

Bar chart: among discretionary workers, 81.8% reported unpaid holiday-work premiums, 72.9% said they had not received night-work pay and 47% said they had not received overtime pay.

72.9% went unpaid for night work, 81.8% for holidays (Share of discretionary workers reporting each type of pay unpaid)
ItemValueClaim
Holiday-work premium81.8%7
Night-work pay72.9%7
Overtime pay47%7

What happened

  • A ministry inspection confirmed IICOMBINED failed to pay 430 million won in wages, including night and holiday premiums, to 464 employees.
  • In busy periods, 61.3% of discretionary workers said they worked late almost every day and another 26.5% three to four times a week.
  • Rep. Kim Joo-young of the National Assembly's labor committee obtained the survey, which the ministry's Seoul Eastern office ran online from Feb. 2 to 27.

Why it matters

  • cost Spread over 464 employees, the back pay comes to about 927,000 won each, so the larger bill is paying night and holiday premiums on peak-period hours from here on.
  • exposure The long weeks fall on discretionary staff who are 87.3% in their 20s and 30s, the age group Gentle Monster's brand recognition rests on, so the findings reach the people it hires and sells to.
  • constraint With 44.2% of discretionary staff also asking for clearer evaluation criteria, settling the arrears leaves open the complaint about how IICOMBINED evaluates and pays its people.

The survey's percentages are easier to weigh as headcount. Of the 320 workers on discretionary hours [4], roughly 230 worked more than 52 hours a week at peak [18]. About 57 reported 71 hours or more [19], which is a little over ten hours a day spread across all seven days [20]. "When I see colleagues working until 11 p.m., midnight or into the early morning hours, I wonder whether a company this abnormal can really exist," one employee said in the anonymous survey [1].

According to the responses, night and holiday work became routine without proper compensation as IICOMBINED expanded rapidly [13]. Asked for the most urgent fixes, 49.2% of discretionary workers named sufficient staffing, almost level with the 50% who named overtime pay [9]. In our view the company grew on the headcount it had and let unpaid evening and holiday hours cover the peaks. It also built a new headquarters in Seongsu-dong in 2025 [2]. The report does not include the building's cost, IICOMBINED's payroll or revenue, or a response from the company.

The cheapest outcome for IICOMBINED is to pay the 430 million won the inspection found [8] and leave the hours alone. A dearer one keeps the hours and pays night and holiday premiums on them from now on, as a recurring wage cost. The dearest in the near term is hiring to shorten the peaks, the fix nearly half its discretionary staff asked for [9]. We think it ends up with the second or third. The data now sits with a member of the National Assembly's labor committee [3], and any later survey can be checked against it.

The counter-case is next door. A 2024 ministry inspection at Musinsa, also headquartered in Seongsu-dong, found 128 workers had exceeded the overtime limit by a combined 2,903 hours without premiums [11], about 23 hours per worker [21]. If that finding cost Musinsa little beyond the premiums, IICOMBINED's will cost it about the same. We are wrong if IICOMBINED pays the arrears, the ministry closes the case and peak-period hours stay where this survey found them.

Complaints from large employers are rare in the district. Last year Seongdong District recorded 805 labor complaints from workers in their 20s and 30s, and 17 of those came from workplaces with 300 or more employees [12], about 2.1% [22]. This survey alone covered 1,027 IICOMBINED workers [17], so the company falls in that size bracket. One of its workers said colleagues who complain about work or meetings outside set hours tend to be branded as lacking passion [10].

What to watch

  • Whether IICOMBINED pays the 430 million won and whether the ministry treats that as the end of the case or acts on the discretionary-hours system.
  • IICOMBINED's hiring and any change to its evaluation criteria, either of which would point to a recurring cost beyond the back pay.
  • Further company-specific ministry surveys of Seongsu-dong employers made public through Rep. Kim Joo-young's office.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence62
Adoption
Insufficient
Hype gap+5
Incentives60
Confidence58
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    "When I see colleagues working until 11 p.m., midnight or into the early morning hours, I wonder whether a company this abnormal can really exist," an IICOMBINED employee said in an anonymous government survey.

    ReportedSupportedSource: Anonymous IICOMBINED employee, Ministry of Employment and Labor survey, as reported by Seoul Economic DailyView cited source
  2. [2]

    IICOMBINED, the operator of eyewear brand Gentle Monster, built a new headquarters in Seongsu-dong in 2025.

    ReportedSupportedView cited source
  3. [3]

    A Ministry of Employment and Labor survey titled 'Gentle Monster Organizational Culture Diagnosis' was obtained by Rep. Kim Joo-young of the Democratic Party of Korea, a member of the National Assembly's Climate, Energy, Environment and Labor Committee; the ministry's Seoul Eastern Branch Office conducted it online from Feb. 2 to 27.

    ReportedSupportedView cited source

Sources

1 independent publisher whose own reporting we read for this story.

  1. en.sedaily.com

    1 article · October 11, 2026

    Behind Seongsu's Sleek Offices, Unpaid Overtime Is Routine

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  • Discretionary working-hours systemsFollow
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