InvestNot yet confirmed elsewhere1 publisher2 min readPublished
Most discretionary staff at Gentle Monster's parent went unpaid for night work, ministry survey finds
Korea's Labor Ministry found 71.8% of discretionary-hours staff at Gentle Monster's parent IICOMBINED worked over 52 hours a week in peak periods. The back pay it found is small next to what IICOMBINED would spend paying for those hours, or hiring to cut them, from now on.
The Investor · Invest desk

Bar chart: among discretionary workers, 81.8% reported unpaid holiday-work premiums, 72.9% said they had not received night-work pay and 47% said they had not received overtime pay.
Share of discretionary workers reporting each type of pay unpaid
| Item | Value | Claim |
|---|---|---|
| Holiday-work premium | 81.8% | 7 |
| Night-work pay | 72.9% | 7 |
| Overtime pay | 47% | 7 |
What happened
- A ministry inspection confirmed IICOMBINED failed to pay 430 million won in wages, including night and holiday premiums, to 464 employees.
- In busy periods, 61.3% of discretionary workers said they worked late almost every day and another 26.5% three to four times a week.
- Rep. Kim Joo-young of the National Assembly's labor committee obtained the survey, which the ministry's Seoul Eastern office ran online from Feb. 2 to 27.
Why it matters
- cost Spread over 464 employees, the back pay comes to about 927,000 won each, so the larger bill is paying night and holiday premiums on peak-period hours from here on.
- exposure The long weeks fall on discretionary staff who are 87.3% in their 20s and 30s, the age group Gentle Monster's brand recognition rests on, so the findings reach the people it hires and sells to.
- constraint With 44.2% of discretionary staff also asking for clearer evaluation criteria, settling the arrears leaves open the complaint about how IICOMBINED evaluates and pays its people.
The survey's percentages are easier to weigh as headcount. Of the 320 workers on discretionary hours [4], roughly 230 worked more than 52 hours a week at peak [18]. About 57 reported 71 hours or more [19], which is a little over ten hours a day spread across all seven days [20]. "When I see colleagues working until 11 p.m., midnight or into the early morning hours, I wonder whether a company this abnormal can really exist," one employee said in the anonymous survey [1].
According to the responses, night and holiday work became routine without proper compensation as IICOMBINED expanded rapidly [13]. Asked for the most urgent fixes, 49.2% of discretionary workers named sufficient staffing, almost level with the 50% who named overtime pay [9]. In our view the company grew on the headcount it had and let unpaid evening and holiday hours cover the peaks. It also built a new headquarters in Seongsu-dong in 2025 [2]. The report does not include the building's cost, IICOMBINED's payroll or revenue, or a response from the company.
The cheapest outcome for IICOMBINED is to pay the 430 million won the inspection found [8] and leave the hours alone. A dearer one keeps the hours and pays night and holiday premiums on them from now on, as a recurring wage cost. The dearest in the near term is hiring to shorten the peaks, the fix nearly half its discretionary staff asked for [9]. We think it ends up with the second or third. The data now sits with a member of the National Assembly's labor committee [3], and any later survey can be checked against it.
The counter-case is next door. A 2024 ministry inspection at Musinsa, also headquartered in Seongsu-dong, found 128 workers had exceeded the overtime limit by a combined 2,903 hours without premiums [11], about 23 hours per worker [21]. If that finding cost Musinsa little beyond the premiums, IICOMBINED's will cost it about the same. We are wrong if IICOMBINED pays the arrears, the ministry closes the case and peak-period hours stay where this survey found them.
Complaints from large employers are rare in the district. Last year Seongdong District recorded 805 labor complaints from workers in their 20s and 30s, and 17 of those came from workplaces with 300 or more employees [12], about 2.1% [22]. This survey alone covered 1,027 IICOMBINED workers [17], so the company falls in that size bracket. One of its workers said colleagues who complain about work or meetings outside set hours tend to be branded as lacking passion [10].
What to watch
- Whether IICOMBINED pays the 430 million won and whether the ministry treats that as the end of the case or acts on the discretionary-hours system.
- IICOMBINED's hiring and any change to its evaluation criteria, either of which would point to a recurring cost beyond the back pay.
- Further company-specific ministry surveys of Seongsu-dong employers made public through Rep. Kim Joo-young's office.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence62
- Adoption
- Insufficient
- Hype gap+5
- Incentives60
- Confidence58
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
"When I see colleagues working until 11 p.m., midnight or into the early morning hours, I wonder whether a company this abnormal can really exist," an IICOMBINED employee said in an anonymous government survey.
ReportedSupportedSource: Anonymous IICOMBINED employee, Ministry of Employment and Labor survey, as reported by Seoul Economic DailyView cited source - [2]
IICOMBINED, the operator of eyewear brand Gentle Monster, built a new headquarters in Seongsu-dong in 2025.
- [3]
A Ministry of Employment and Labor survey titled 'Gentle Monster Organizational Culture Diagnosis' was obtained by Rep. Kim Joo-young of the Democratic Party of Korea, a member of the National Assembly's Climate, Energy, Environment and Labor Committee; the ministry's Seoul Eastern Branch Office conducted it online from Feb. 2 to 27.
- [4]
The survey covered 320 IICOMBINED workers under a discretionary working-hours system and 707 workers outside it.
- [5]
71.8% of discretionary-system employees said they worked more than 52 hours a week during peak periods: 28.7% reported 53 to 60 hours, 25.4% reported 61 to 70 hours and 17.7% reported 71 hours or more.
- [6]
87.8% of discretionary workers said they worked late almost every day (61.3%) or three to four times a week (26.5%) during busy periods.
- [7]
Among discretionary workers, 47% said they had not received overtime pay, 72.9% said they had not received night-work pay and 81.8% reported unpaid holiday-work premiums.
- [8]
A ministry inspection confirmed that IICOMBINED had failed to pay 430 million won in wages, including night and holiday premiums, to 464 employees.
- [9]
Asked to identify the most urgent fixes, discretionary workers cited adequate overtime pay (50%), sufficient staffing (49.2%) and clearer personnel evaluation criteria (44.2%) in multiple-response answers.
- [10]
One IICOMBINED worker said there is a strong tendency to brand anyone who complains about work or meetings outside set hours as lacking passion.
- [11]
A 2024 ministry labor inspection found that at Musinsa, also headquartered in Seongsu-dong, 128 workers exceeded the overtime limit by a combined 2,903 hours across 181 instances without receiving premiums.
- [12]
Of the 805 labor complaints filed last year in Seongdong District by workers in their 20s and 30s, 700 (87.0%) came from workplaces with fewer than 29 employees, 88 from workplaces with 30 to 299 employees and 17 from those with 300 or more.
- [13]
According to the survey response, as IICOMBINED expanded rapidly, night and holiday work became routine inside the organization without proper compensation.
- [14]
Among survey respondents, people in their 20s and 30s accounted for 87.3% of discretionary workers and 95.7% of non-discretionary workers at IICOMBINED.
- [15]
Gentle Monster has built brand recognition among younger consumers with free-spirited, original designs.
- [16]
The unpaid wages come to about 927,000 won per affected employee.
- [17]
The survey covered 1,027 IICOMBINED workers in total.
- [18]
Roughly 230 of the 320 discretionary workers worked more than 52 hours a week at peak.
- [19]
About 57 discretionary workers reported 71 hours or more a week at peak.
- [20]
71 hours a week is a little over ten hours a day across seven days.
- [21]
Musinsa's excess overtime averaged about 23 hours per affected worker.
- [22]
Workplaces with 300 or more employees accounted for about 2.1% of young workers' labor complaints in Seongdong District last year.
Sources
1 independent publisher whose own reporting we read for this story.
- en.sedaily.comBehind Seongsu's Sleek Offices, Unpaid Overtime Is Routine
1 article · October 11, 2026
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