InvestNot yet confirmed elsewhere1 publisher3 min readPublished Updated
Seoul's 87-week apartment price run speeds up for the first time in six weeks
Seoul apartment prices rose 0.12% in October's first week, an 87th straight weekly gain, Korea Real Estate Board data show. Part of the pickup came from Gangnam's tax-driven slide easing, so the streak rests on that district as well as on Samsung-funded buying south of Seoul.
The Investor · Invest desk

What happened
- Songpa District's 0.19% weekly decline did not ease, and Yongsan slipped 0.01% for a second week running.
- In Gyeonggi Province, Suwon's Yeongtong District posted the largest gain at 0.62%, with Bundang in Seongnam next at 0.56%.
- Samsung's cross-affiliate union estimates memory-division bonuses at about 750 million won per employee before tax, including the existing incentive.
Why it matters
- constraint The cheaper districts alone cannot take credit for keeping the 87-week run going, because the pickup also depended on Gangnam falling more slowly.
- exposure Apartment gains south of Seoul now move with Samsung's chip earnings, so a weaker memory year would reach Suwon buyers through smaller bonuses and less loan-funded demand.
- cost Owner-occupiers who move to cheaper areas raise prices where they arrive, and Suwon's jump has already pushed buyers on to Hwaseong's Byeongjeom and to Osan.
Over five weeks the slowdown took 0.20 percentage points off Seoul's weekly pace, and this week won back 0.03 of them [18]. The city is now rising at about 41% of its late-August rate [19].
Sedaily describes a greater Seoul market split by region [11]. The figures support a split, and they also show where the rebound came from. Gangnam District's weekly decline narrowed by 0.22 percentage points, to 0.34% [3]. That was the largest change among the Seoul districts Sedaily lists. Seocho's decline eased to 0.27% from 0.33% [4]. No cheaper district sped up by as much as Gangnam slowed its fall: Mapo picked up 0.14 points, Gwanak 0.12, Geumcheon and Dobong 0.09 each, Guro 0.08 [20]. The figures as reported do not include district weights, so there is no way to split the 0.12% between Gangnam falling less and the outer districts rising faster [1].
Measured by the gap between its two ends, the city split less this week. A week earlier, Geumcheon's gain and Gangnam's fall were 0.81 points apart. Now they are 0.68 points apart [21].
South of the city, the money has a named source. Analysts cited by Sedaily said Samsung Electronics staff loans have spurred buying around Suwon, and that chip workers' housing demand is spreading to neighboring areas [22]. Samsung has given employees the criteria for special bonuses funded by 10.5% of operating profit at its Device Solutions chip division [14]. Nam Hyuk-woo, a real estate researcher at Woori Bank, said that "if newly built apartments in Gwanggyo and apartments in Munjeong-dong in Songpa District are similarly priced, semiconductor workers who prefer Seoul may choose Munjeong-dong" [16]. He added that "the inflow of money into southern Gyeonggi Province could spread to sought-after areas in Seoul and the rest of the greater Seoul region" [17]. Songpa was the one Gangnam-area district whose decline did not ease this week [5].
One week of data fits three outcomes. Nam expects the split to hold. He said "the three Gangnam districts are likely to stay weak for a while, given uncertainty over the tax overhaul and concerns that high interest rates will persist" [8], and that "in Seoul's lower- and mid-priced districts and southern Gyeonggi Province, gains are likely to continue as owner-occupier buyers shift to areas that are relatively more affordable" [10]. The second outcome is a broad recovery, in which Gangnam's decline keeps narrowing until it stops. The third is a turn: the tax revision that set off Gangnam's slide [9] deepens it again while the cheaper districts cool.
I think Nam's split is the best description of the data so far, with one correction. This week's rise needed the falling end to fall more slowly, and that end is the one exposed to the tax revision. The split view is wrong if Gangnam's weekly decline widens back toward last week's 0.56% while Geumcheon, Gwanak and Guro slow [3][6].
What to watch
- Songpa's next weekly figure, as the first test of Nam's view that Samsung chip money could reach Munjeong-dong.
- Final details of the tax code revision behind the Gangnam-area slide, and whether the three Gangnam districts keep easing once they are known.
- Payment of Samsung's special bonuses, and whether Gyeonggi's weekly pace keeps climbing from 0.18% after the cash arrives.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence70
- Adoption
- Insufficient
- Hype gap+15
- Incentives
- Insufficient
- Confidence66
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Seoul apartment sale prices rose 0.12% from the previous week, an 87th consecutive weekly gain and the longest run on record, according to Korea Real Estate Board weekly data for the first week of October (based on the 5th), released on the 8th.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily3 sources— create a free account to open themView cited source - [2]
The weekly pace had slowed for five straight weeks, from 0.29% in the fourth week of August to 0.09% the previous week, before rebounding to 0.12%; the pace of gains widened for the first time in six weeks.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily3 sources— create a free account to open themView cited source - [3]
Gangnam District apartment prices fell 0.34%, with the drop narrowing by 0.22 percentage points from 0.56% a week earlier.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily3 sources— create a free account to open themView cited source - [4]
Seocho District's decline eased to 0.27% from 0.33%.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily3 sources— create a free account to open themView cited source - [5]
Songpa District fell 0.19%, matching the previous week, and Yongsan District slipped 0.01% for a second straight week.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily3 sources— create a free account to open themView cited source - [6]
Geumcheon rose 0.34% from 0.25%, Gwanak 0.33% from 0.21% and Guro 0.28% from 0.20%.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily3 sources— create a free account to open themView cited source - [7]
Mapo District picked up to 0.22% from 0.08%, and Dobong District to 0.32% from 0.23%.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily3 sources— create a free account to open themView cited source - [8]
"the three Gangnam districts are likely to stay weak for a while, given uncertainty over the tax overhaul and concerns that high interest rates will persist"
ReportedSupportedSource: Nam Hyuk-woo, real estate researcher, Woori Bank3 sources— create a free account to open themView cited source - [9]
Declines in the Gangnam area followed the announcement of the tax code revision.
- [10]
"in Seoul's lower- and mid-priced districts and southern Gyeonggi Province, gains are likely to continue as owner-occupier buyers shift to areas that are relatively more affordable"
ReportedSupportedSource: Nam Hyuk-woo, real estate researcher, Woori Bank3 sources— create a free account to open themView cited source - [11]
The greater Seoul property market has been left split by region.
- [12]
Gyeonggi Province apartment prices rose 0.18% after 0.15% the previous week.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily2 sources— create a free account to open themView cited source - [13]
Yeongtong District in Suwon posted the largest increase in Gyeonggi at 0.62%, followed by Bundang District in Seongnam at 0.56%.
ReportedSupportedSource: Korea Real Estate Board, via Sedaily2 sources— create a free account to open themView cited source - [14]
Samsung Electronics notified employees of the criteria for special bonuses funded by 10.5% of operating profit at its semiconductor (Device Solutions) division.
- [15]
The Samsung Group supra-company union estimated that bonuses per employee in the memory business division would reach about 750 million won before tax, including the existing overall performance incentive.
ReportedSupportedSource: Samsung Group supra-company union, via Sedaily2 sources— create a free account to open themView cited source - [16]
"if newly built apartments in Gwanggyo and apartments in Munjeong-dong in Songpa District are similarly priced, semiconductor workers who prefer Seoul may choose Munjeong-dong"
ReportedSupportedSource: Nam Hyuk-woo, real estate researcher, Woori Bank2 sources— create a free account to open themView cited source - [17]
"the inflow of money into southern Gyeonggi Province could spread to sought-after areas in Seoul and the rest of the greater Seoul region"
ReportedSupportedSource: Nam Hyuk-woo, real estate researcher, Woori Bank2 sources— create a free account to open themView cited source - [18]
The five-week slowdown cut the weekly pace by 0.20 percentage points and this week's rebound recovered 0.03 points, about 15% of the slowdown.
- [19]
The current weekly pace of 0.12% is about 41% of the 0.29% recorded in the fourth week of August.
- [20]
Gangnam District's 0.22-point narrowing exceeds every named lower-priced district's acceleration: Mapo +0.14, Gwanak +0.12, Geumcheon +0.09, Dobong +0.09, Guro +0.08 percentage points.
- [21]
The gap between Geumcheon's weekly change and Gangnam District's narrowed from 0.81 percentage points to 0.68 points.
- [22]
Analysts said money flowing in through Samsung Electronics staff loans has spurred buying around Suwon, and that housing demand from semiconductor industry workers is spreading to neighboring areas.
ReportedInsufficientSource: Unnamed analysts cited by Sedaily2 sources— create a free account to open themView cited source - [23]
With Suwon prices surging in a short period, demand is shifting to more affordable areas such as Byeongjeom District in Hwaseong, up 0.33%, and Osan, up 0.19%.
Sources
1 independent publisher whose own reporting we read for this story.
- en.sedaily.comSeoul Home Prices Rebound as Gangnam Declines Ease
3 articles · October 9, 2026
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Topics
- Seoul housing marketFollow
- Employee performance bonusesFollow
- South Korean property taxationFollow
Entities
- Nam Hyuk-wooFollow
- Gangnam District, SeoulFollow
- Korea Real Estate BoardFollow
- Woori BankFollow
- Samsung ElectronicsFollow
- Ministry of Land, Infrastructure and TransportFollow
- Samsung Group supra-company unionFollow