LeadershipNot yet confirmed elsewhere1 publisher2 min readPublished
Just 2.5% of 3,935 UK adults say they do their best thinking at work
A survey of 3,935 UK adults found 2.5% do their best thinking at work, against 61.6% who said it happens between 5pm and 9am. The data are self-reported and come from one published account, so employers get a prompt to examine meeting and message load but no measured effect on output.
The Board Room · Leadership desk

Five survey figures: 2.5% do their best thinking at work or while volunteering; 61.6% between 5pm and 9am; 33.4% while walking, exercising or outdoors; 24.4% just before sleep or waking; more than 90% got a useful idea after they stopped thinking about a problem.
- 2.5% of respondents Best thinking at work, claim 2
- 61.6% of respondents Best thinking 5pm to 9am, claim 3
- 33.4% of respondents Walking, exercise or outdoors, claim 4
- 24.4% of respondents Just before sleep or waking, claim 5
- 90% of respondents Idea came after stopping thinking, claim 6 More than 90% of respondents
| Figure | Value | Note | Claim |
|---|---|---|---|
| Best thinking at work | 2.5% of respondents | 2 | |
| Best thinking 5pm to 9am | 61.6% of respondents | 3 | |
| Walking, exercise or outdoors | 33.4% of respondents | 4 | |
| Just before sleep or waking | 24.4% of respondents | 5 | |
| Idea came after stopping thinking | 90% of respondents | More than 90% of respondents | 6 |
What happened
- A further 33.4% said they think best while walking, exercising or being outdoors.
- Another 24.4% pointed to the stretch just before falling asleep or waking as the time their best ideas arrive.
- More than 90% had received a useful answer or idea after actively stopping thinking about a problem.
Why it matters
- decision A manager weighing protected thinking time against the current meeting load is choosing on self-report, and next quarter will have no output measure to judge the change by.
- constraint The shares total 121.9% and the work figure is compared with a 16-hour window, so the 2.5% cannot be read as a clean ranking of offices against everywhere else.
- exposure A buyer weighing a thinking-strategy programme is hearing the case from the author whose book shares the survey's name, so the quotations carry an interest the percentages do not.
The headline figure answers a narrower question than an employer needs answered. Of 3,935 respondents [1], the 2.5% who named work or volunteering [2] come to about 98 people [14]. The 61.6% chose a window from 5pm to 9am [3]. That window is 16 hours of a 24-hour day [15]. The categories also overlap: the four shares reported add to 121.9% [16], so respondents evidently could place their best thinking in more than one slot.
Two readings fit the data. Occupational psychologist Sarah McLellan's is that workplace cultures built around constant activity, responsiveness and pressure to perform leave little room for incubation [10], the stepping away that she said lets the brain make connections [11]. The plainer reading is that work supplies the problem and a break supplies the answer. That pattern would show up in a quiet office too. About 70% said their best ideas came at random or unexpected moments [7], and the report does not say whether the problems they solved were work problems.
McLellan said workplaces with constant messages, meetings, competing priorities and expectations of instant responses could leave employees "reacting rather than thinking" [13]. Chris Thomason, founder of Ingenious Growth and author of Transformational Thinking [8], said the findings showed thinking was "underestimated in business" [9]. He argued that organisations need strategies to improve the quality of thinking at work [12]. The survey is called the Transformational Thinking survey [1]. We would treat the quotations as advocacy from a speaker whose book shares the survey's name, and the percentages as the evidence.
The IBM research the report cites alongside the survey found 60% of employees worried AI was eroding their skills, with critical thinking named most often [17]. It is separate global research with a different question, so it cannot be added to this survey's results. In our view the UK numbers support a trial inside one team more than a company-wide policy. A manager who clears meetings for a quarter would judge the result by the same kind of self-report the survey used.
What to watch
- Publication of the survey's full method, including how the question was put and whether respondents could choose more than one answer.
- Any employer trial that cuts meetings or message expectations and measures output before and after, not just self-reports.
- Follow-up analysis separating work problems from personal ones among the more than 90% who solved something after stopping.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence30
- Adoption
- Insufficient
- Hype gap+25
- Incentives55
- Confidence65
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
The Transformational Thinking survey was conducted among 3,935 UK adults between 3 and 14 September 2026.
ReportedSupportedSource: Personnel Today report on the Transformational Thinking surveyView cited source - [2]
Just 2.5% of people said they did their best thinking at work or while volunteering.
ReportedSupportedSource: Personnel Today report on the Transformational Thinking surveyView cited source - [3]
61.6% said their best thinking happened outside office hours, between 5pm and 9am.
ReportedSupportedSource: Personnel Today report on the Transformational Thinking surveyView cited source - [4]
33.4% said they did their best thinking while walking, exercising or being outdoors.
ReportedSupportedSource: Personnel Today report on the Transformational Thinking surveyView cited source - [5]
24.4% identified the period just before falling asleep or waking as the time when they had their best ideas.
ReportedSupportedSource: Personnel Today report on the Transformational Thinking surveyView cited source - [6]
More than 90% of respondents had experienced a useful answer or idea coming to them after they had actively stopped thinking about a problem.
ReportedSupportedSource: Personnel Today report on the Transformational Thinking surveyView cited source - [7]
About 70% of respondents said their best ideas came at random or unexpected moments.
ReportedSupportedSource: Personnel Today report on the Transformational Thinking surveyView cited source - [8]
Chris Thomason is founder of Ingenious Growth and author of Transformational Thinking.
- [9]
Thomason said the findings showed that thinking was "underestimated in business".
- [10]
Occupational psychologist Sarah McLellan said businesses need employees to think, question, solve problems and generate ideas, but workplace cultures were often built around constant activity, responsiveness and pressure to perform.
ReportedSupportedSource: Sarah McLellan, occupational psychologist, quoted by Personnel TodayView cited source - [11]
McLellan said the research highlighted the importance of incubation, where stepping away from a problem allows the brain to make connections and approach it differently.
- [12]
Thomason argued that organisations needed to develop strategies to improve the quality of thinking at work.
- [13]
McLellan said workplaces characterised by constant messages, meetings, competing priorities and expectations of instant responses could leave employees "reacting rather than thinking".
- [14]
2.5% of 3,935 respondents is about 98 people.
- [15]
The 5pm to 9am window is 16 hours of a 24-hour day.
- [16]
The four reported shares (2.5%, 61.6%, 33.4%, 24.4%) add to 121.9%, so the categories overlap or respondents could choose more than one.
- [17]
Separate global research from IBM found that 60% of employees were worried AI was eroding their skills, with critical thinking cited most often as the skill that was declining.
Sources
1 independent publisher whose own reporting we read for this story.
- personneltoday.comHardly any employees do their best thinking at work
1 article · October 12, 2026
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