Product6 publishersWidely confirmed2 min readPublished
Apple hands its deal team back to the CFO who scrapped its cash target
Apple named Steve Smith to run mergers and acquisitions and put the deal team back under finance chief Kevan Parekh, replacing Adrian Perica. Parekh ended Apple's net-cash-neutral policy in May, a change analysts read as room to buy.
The Product Desk

What happened
- The realignment is the first time Apple's mergers and acquisitions team has reported to the chief financial officer since 2019.
- At about $2B, the Q.ai deal this year was roughly two-thirds the size of the $3B Beats purchase that is still Apple's biggest acquisition.
- Apple promoted Carson Oliver to vice president of the App Store, reporting to Cue, after Phil Schiller stepped down in August.
Compiled by The Product DeskSomething wrong?How this is made
Why it matters
- decision A startup pitching Apple now has to work out whether it is being courted as a partner inside Cue's services group or valued as a target by Smith's team under finance.
- capability With the net-cash-neutral target gone and the deal team under the CFO, Apple can finance a purchase well beyond the $3B it has never exceeded.
- exposure The same team negotiates the Google default-search deal and the ChatGPT arrangement, so those partners now bargain with a group seated under Apple's finance chief.
If a chip startup gets a call from Apple's corporate development team, the useful question now is who those people answer to. Since 2019 the answer ran through the services organization. [5] Now it is the finance chief. [1]
Steve Smith takes the deal team, replacing Adrian Perica, who had run it for more than a decade, and Smith reports to CFO Kevan Parekh. [1][7] Bloomberg calls Smith Perica's "longtime lieutenant." [2] Parekh is the executive who used Apple's May earnings call to drop the net-cash-neutral policy the company adopted in 2018, saying Apple would now look at cash and debt separately. [11] The company was sitting on about $54B in net cash, and analysts read the change as room to buy. [12][10]
Apple does not buy often or big. Its largest deal is still the $3B Beats purchase from 2014. [13] But it paid about $2B for the Israeli AI firm Q.ai this year, roughly two-thirds the Beats figure. [14][17] The Next Web reported in July that Apple had approached bankers and chip startups about buying its way out of an AI server problem. [15]
The deal team does two jobs. It buys companies, and it negotiates partnerships, including the standing arrangement that makes Google the default search engine and the 2024 deal that put ChatGPT into Apple products. [8] Where that team reports is a signal to anyone on the other side of the table.
For a founder selling to Apple, the practical step is to work out which organization owns the conversation, because the two now sit under different executives with different incentives. For a competitor, the thing to note is that acquisitions now sit under the executive who dropped the cash target, a change analysts read as room to buy.
Perica is not being pushed out. He keeps iCloud, Fitness+ and Apple News, reports directly to Eddy Cue, and is seen inside Apple as a candidate to eventually succeed him. [3][4] The changes land weeks into the tenure of John Ternus, who replaced Tim Cook as chief executive on 1 September. [9] Apple declined to comment. [16]
What to watch
- An acquisition larger than the $3B Beats deal would confirm the buy posture the reshuffle implies.
- Whether the chip-startup approaches reported in July turn into a purchase to fix Apple's AI server problem.
- Whether Apple formally positions Perica or Oliver Schusser to succeed Eddy Cue, or splits his services remit between them.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence60
- Adoption
- Insufficient
- Hype gap+20
- Incentives
- Insufficient
- Confidence65
Perspective Coverage
3 publishers- Builder
- Builder 12%
- Operator
- Operator 51%
- Investor
- Investor 37%
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Apple named Steve Smith to lead mergers and acquisitions, replacing Adrian Perica; Smith will report to CFO Kevan Parekh.
ReportedSupportedSource: Bloomberg, reported by The Next Web and 9to5Mac3 sources— create a free account to open themView cited source - [2]
Bloomberg described Steve Smith as Perica's "longtime lieutenant."
ReportedSupportedSource: Bloomberg, via 9to5Mac3 sources— create a free account to open themView cited source - [3]
Perica keeps iCloud, Fitness+ and Apple News, which he has led since 2023, and now reports directly to services chief Eddy Cue.
- [4]
Many Apple employees believe Perica and Apple Music leader Oliver Schusser are the leading candidates to eventually replace Cue, and splitting Cue's responsibilities between them is also under discussion.
ReportedSupportedSource: Apple employees familiar with the situation, per Bloomberg3 sources— create a free account to open themView cited source - [5]
The move puts Apple's mergers and acquisitions team back under the chief financial officer for the first time since 2019.
- [6]
Apple promoted Carson Oliver to vice president of the App Store, reporting to Cue; Phil Schiller led the App Store until he stepped down in August.
- [7]
Adrian Perica joined Apple in 2009 and led the M&A and corporate development teams for over a decade.
- [8]
The deal team also negotiates partnerships, including the 2024 arrangement that put ChatGPT into Apple products and the standing deal that makes Google the default search engine.
- [9]
John Ternus replaced Tim Cook as chief executive on 1 September.
- [10]
Parekh ended Apple's net cash neutral policy in May, a move analysts read as room to buy things.
- [11]
Parekh told the May earnings call that Apple was abandoning the net cash neutral policy it set in 2018 and would evaluate cash and debt independently.
- [15]
The Next Web reported in July that Apple had approached bankers and chip startups about buying its way out of an AI server problem.
- [17]
At about $2B, the Q.ai deal is roughly two-thirds the size of the $3B Beats purchase that remains Apple's largest acquisition.
Sources
6 independent publishers whose own reporting we read for this story.
- 9to5mac.comApple names new head of mergers and acquisitions, per report - 9to5Mac
2 articles · October 8, 2026
- channelnewsasia.comApple names insider Steve Smith as new M&A chief, memo shows
1 article · October 8, 2026
- finance.yahoo.comApple names Steve Smith M&A chief, moves Adrian Perica to services
1 article · October 8, 2026
- macrumors.comApple Has a New M&A Chief as Ternus Reshuffles Leadership
1 article · October 8, 2026
- qz.comApple is naming a new M&A chief as Ternus reshapes the executive team
1 article · October 8, 2026
- thenextweb.comApple moves its deal team back under the CFO after seven years
1 article · October 8, 2026
Topics and entities
Follow any of these and your For You feed starts watching them — no settings page required.
Topics
- Executive leadership changesFollow
- Mergers and AcquisitionsFollow
- Capital AllocationFollow