Apple CEO John Ternus works hands-on in the design studio several times a week, Bloomberg reports, against Tim Cook's roughly monthly visits. With no chief design officer search underway, Apple's former hardware chief now has the final say on its software interfaces too.
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Apple plans three smart home devices for October, all built around Siri AI, according to Bloomberg's Mark Gurman. That puts a Siri that BGR says needed Google's Gemini models to ship between every household and the home integrations it uses.
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Apple plans to unveil a smart home hub on Oct. 13 that answers each user from their own data, Bloomberg reported. Shares rose 2.2% before any price emerged, though price will show whether Apple wants volume against Amazon and Google.
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Apple CEO John Ternus is weighing year-round launches as the hardware unit removes roughly six directors and other program managers, Bloomberg reported. Staff expect the calendar change to take years, so the cost cuts should show up in Apple's numbers first.
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Apple CEO John Ternus wants to launch products outside its two usual windows, spring and fall, according to Bloomberg's Mark Gurman. Accessory makers and other partners who plan production around those seasons would have to work without a known date.
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Apple was the only tech megacap absent from Trump's White House AI lunch, where leading AI companies signed a safety accord. The meeting was about frontier models Apple does not build, and the policy questions that reach Apple's costs are in trade and chip supply.
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Apple CEO John Ternus wants faster launches and more kinds of devices at the $4.8 trillion company, funded by cost cuts, Bloomberg reports. The added risk is in Apple's product range, and a leaner staff pays for it ahead of next year's crowded launch slate.
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John Ternus wants Apple releasing products year-round, beyond its fall and spring events, with a leaner staff, Bloomberg's Mark Gurman reports. Developers and accessory makers who plan around those two dates face a looser calendar and new categories that may not last.
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Apple CEO John Ternus wants new products released throughout the year instead of at a few big annual events, according to Bloomberg. Staff expect the change to come slowly, so the event calendar that accessory makers, developers and IT buyers plan around holds for now.
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Apple CEO John Ternus has cut hardware program managers, including about six directors, to ship more products more often, Bloomberg reports. The engineers who remain are the likeliest people to absorb the timeline and coordination work those roles did.
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Apple's Vision team is exploring a Meta-style waist-worn compute puck among four N224 headset concepts, according to Bloomberg's Mark Gurman. Senior leaders prefer an all-in-one design for a headset that is not due before late 2028 and may never launch.
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AppleInsider says an entire VR team is gone. Apple has not commented, but its money has been moving toward camera-and-Siri glasses for more than a year.
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Two weeks' notice, four years running, puts the invitation on August 26 and phones on shelves September 18. The alternative branch costs everyone else a week.
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Apple pulled a Mac mini and Mac Studio refresh forward to August 25 to meet buyers that, according to The Information, no engineering, developer relations or enterprise AI function inside the company was assigned to serve.
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Cook's successor spent 25 years making hardware fit together, and he inherits an iPhone event next week plus a Siri rebuild that runs on Gemini. The pairing says what Apple now thinks its job is.
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Bloomberg's Mark Gurman reports that Ternus and Cue want more from a store he estimates at $30bn a year, at a moment when Appfigures has US commission revenue falling and the Supreme Court has yet to rule.
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John Ternus opens his run as chief executive on 9 September with Pro, Pro Max and a foldable, which leaves anyone who buys handsets by the hundred choosing between the premium tier and a two-quarter delay.
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The foldable will take the attention on Wednesday, but for teams that maintain a device matrix the consequential item is duller, a launch calendar that reportedly breaks into an autumn half and a spring half.
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Apple says the ongoing memory shortage is why every iPhone now costs $100 more, and MacBooks and iPads were repriced on the same grounds earlier. For fleet buyers, the component cycle has reached the price list.
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Tom's Guide reports that Apple worked directly with three large apps to fit them to the iPhone Duo's two displays, while the interview names no submission cutoff and no developer program for everyone else shipping on iOS.
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Earlier coverage
- Apple charges up to 1.6 million won more than Samsung's top foldable for a 2.8 per cent chip lead
Invest · September 10, 2026 · 11 publishers
- Apple reinstalls dedicated Genius Bars where its stores' video walls now hang
Product · September 13, 2026 · 4 publishers
- Apple weighs wiring an M8 Ultra AI server together with Nvidia's NVLink Fusion
Product · September 16, 2026 · 7 publishers
- Siri AI stops at the iPhone 15 Pro while iOS 27 reaches back to the 11
Product · September 19, 2026 · 2 publishers
- Ternus inherits an Apple priced at about 45 times its $112 billion profit
Invest · September 22, 2026 · 1 publisher
- Gurman says Ternus's first Apple keynote felt interchangeable with a Tim Cook keynote
Product · September 21, 2026 · 1 publisher
- Ternus names the iPhone as the ideal AI device in his first keynote as Apple CEO
Product · September 20, 2026 · 1 publisher
- Apple's J490 hub picks what to show by recognizing who walks up to it
Product · September 20, 2026 · 1 publisher
- Apple's hardware VP asks buyers to hold him accountable for the iPhone Duo crease
Product · September 19, 2026 · 2 publishers
- Apple's reported M8 Ultra server would pick up NVLink where UltraFusion stops
Build · September 17, 2026 · 3 publishers
- Apple weighs building its M8 Ultra servers around Nvidia's NVLink Fusion interconnect
Leadership · September 16, 2026 · 1 publisher
- Gruber calls the iPhone Duo's squat outer display a compromise
Product · September 16, 2026 · 1 publisher
- Apple reportedly pays Google $1 billion a year for cloud infrastructure powering Siri's new AI model
Invest · September 14, 2026 · 3 publishers
- Apple asks a judge to open OpenAI's accounts before the October 1 injunction hearing
Invest · September 14, 2026 · 1 publisher
- Lawyers in four all-party-consent states say wearer could face criminal risk from Apple Watch audio features
Product · September 14, 2026 · 1 publisher
- Apple renamed Lake Ontario for US users on its new CEO's first day
Product · September 3, 2026 · 10 publishers
- A20 Pro's memory bandwidth gets a 50% boost, Apple says, to help handle larger AI models
Build · September 9, 2026 · 7 publishers
- Traders put a September hike at 87% after WTI cleared $100
Invest · September 12, 2026 · 1 publisher
- Morgan Stanley sizes Apple's foldable at 16% of next quarter's iPhone revenue
Product · September 12, 2026 · 1 publisher
- Evercore's $230 billion Nvidia payout forecast implies 2027 free cash flow of $230 billion to $460 billion
Invest · September 12, 2026 · 1 publisher
- Engadget urges Apple to scale the Duo's hinge into a flip phone and a folding iPad
Product · September 11, 2026 · 1 publisher
- Apple's first 2nm iPhone chip reportedly uses base N2 as rivals eye more advanced node
Invest · September 10, 2026 · 2 publishers
- Apple launch event unveils Watch that can record conversations, AI a background theme
Product · September 10, 2026 · 1 publisher
- Apple's new CEO answers the AI question with a camera feature
Product · September 10, 2026 · 1 publisher
- Apple spreads the AI math across all six cores of its first 2nm iPhone chip
Product · September 10, 2026 · 1 publisher
- Apple's cheapest new autumn iPhone jumps 50 per cent to $1,199
Invest · September 10, 2026 · 1 publisher
- Apple answers the premium question with a titanium hinge priced at $1,999
Invest · September 9, 2026 · 1 publisher
- Apple's split iPhone launch moves its volume model out of the holiday quarter
Invest · September 9, 2026 · 1 publisher
- Apple reportedly weighs new home security service alongside a separate push to raise App Store revenue
Product · September 7, 2026 · 1 publisher
- Ternus takes over an iPhone line with 35 points of premium mix left in it
Invest · September 6, 2026 · 1 publisher
- Apple's 41-device roadmap mostly promises faster chips inside the same cases
Product · September 5, 2026 · 1 publisher
- Apple prices its executive chair at 81 cents on the CEO's dollar
Invest · September 2, 2026 · 11 publishers
- As Cook retires, Newcomer says tech industry lacks leaders who command broad respect
Leadership · September 4, 2026 · 1 publisher
- Apple hands product decisions to an engineer for the first time since Jobs
Product · September 1, 2026 · 3 publishers
- Apple ties three-quarters of Ternus's $55m equity target to beating the S&P 500
Product · September 2, 2026 · 1 publisher
- Eddy Cue's services division reclaims the App Store after 11 years under marketing
Product · September 1, 2026 · 1 publisher
- Apple hands its $30bn App Store back to Eddy Cue's services division
Invest · September 1, 2026 · 2 publishers
- TechRadar recasts Apple's next platform cycle as John Ternus' AI delivery problem
Product · August 31, 2026 · 1 publisher
- Apple parks $60bn of a $600bn pledge in Texas nineteen days before Ternus takes the title
Invest · August 30, 2026 · 1 publisher
- Apple moves its hardware chief into the CEO chair next week
Product · August 27, 2026 · 1 publisher