company

Beats

Audio brand bought by Apple in 2014, known for headphones, earbuds and speakers, and used by Apple for accessories priced below its own-brand equivalents.

Known aliases

Beats by Dre
Beats Electronics

Relationships

No evidence-backed relationships are recorded.

Current clusters

product4 publishers

Apple spent a year designing iPhone gamepads to compete with the ones it already sells

According to Bloomberg, Apple's iPhone game controllers will carry the Beats logo instead of Apple's, and Bloomberg's Mark Gurman says Beats executives are overseeing the project.

Publishers:9to5mac.comdigitaltrends.comengadget.comtheverge.com

Reality

Evidence40
Adoption: Insufficient
Hype gap+20
Incentives45
Confidence50