LeadershipNot yet confirmed elsewhere1 publisher3 min readPublished
Boots' new Weston owners inherit a beauty-hall redesign that has reached about one store in ten
Wittington Investments, the Weston family's holding company, has agreed a £7bn deal for Boots and ranks upgrading its 1,800 stores high on its list. With beauty halls redesigned in about a tenth of the estate, the open choice is which stores come next and whether beauty or health gets the space.
The Board Room · Leadership desk

What happened
- The new owners have already signalled that they plan to expand Boots' healthcare services.
- Boots' Advantage card, launched in 1997, gives three points for every pound spent, with each point worth 1p.
- The UK branch of the Weston family also controls Associated British Foods, the owner of Primark.
Compiled by The Board RoomSomething wrong?How this is made
Why it matters
- decision Wittington has to choose whether its first spending extends the beauty-hall format or catches up the smaller stores Willmott says have lacked investment, and that order sets which shoppers see change first.
- constraint Growing healthcare services inside existing stores means finding floor space the beauty halls also want, in shops where Naghten says health hubs are already pushed into corners.
- cost Keeping the Advantage card at a 3% return, or loosening redemption as some shoppers ask, is a standing cost the owners carry on top of any refit budget.
Set against 1,800 stores [6], the more than 180 beauty halls Boots says it has redesigned since 2023 come to about one in ten [11][20]. Sofie Willmott of GlobalData Retail credits new-look beauty areas in some of the bigger shops with giving shoppers more of a department-store experience [10]. The buyer's family used to own Selfridges [7]. Willmott's argument is about the other nine stores in ten. "They should invest in the rest of the chain because they've got such a big store portfolio that I think some of the smaller stores have really lacked investment over time, and I think that is something that they need to kind of catch up with," she said [12].
Retail veteran Jackie Naghten wants a different upgrade. She thinks the stores need to be "more functional", with health hubs no longer "squeezed in the corner" [14]. Her version and Willmott's compete for the same floor. Healthcare expansion is already signalled [1], and Boots widened its weight-loss drug services this summer [2]. Naghten expects pharmacies to prescribe more medicines and services as the health system tries to take pressure off GP surgeries and hospitals [3]. "They didn't buy this thing for no reason. They have got the blueprint," she said [4].
The case against a big refit comes from a customer. "You can get everything you need...it is not confusing. It has got a cleaner aesthetic to it as well," said Yasmin Trimble, 22, who buys beauty products at Boots [19]. Willmott's objection is to the estate as a whole. She wants a more consistent look, and said: "At the moment there is a bit of a disconnect." [13] I think both accounts hold, and the order of work decides which one customers notice. A chain refitted one store at a time looks less consistent while the work runs, and the gap Willmott describes widens before it closes.
I'd expect the Advantage card to guide that order. At its published rate it returns 3% of spend [21]. Natalie Berg, founder of NBK Retail, said the card gives Boots "a unique understanding of their customers" and is an asset the owners "will want to double down on" [16]. "As AI and social media change how people discover and buy products, that direct relationship with customers will only become more important," she said [17]. Doubling down has its own cost. Lewis Harrison, 25, finds it "frustrating how the rewards points only cover a full transaction" [18], and letting points pay for part of a purchase, as he wants, would bring more of that 3% into use.
For a £7bn purchase [5], the public record so far supports a priority list. The BBC report does not include an investment budget or a timetable, and what the stores will look like has not been disclosed [9]. On that evidence, it is too early to say the Westons will change how UK health and beauty retail competes. The near-term decision is which stores are refitted first and how each floor is split between beauty and health. Its consequence lands later, in how much pharmacy space the smaller shops have if the extra prescribing Naghten expects arrives [3].
What to watch
- Any Wittington disclosure of a capital budget or timetable for the store programme, and whether smaller stores are refitted first.
- Whether new store designs give health hubs more floor space alongside the redesigned beauty halls.
- Changes to Advantage card redemption rules, such as letting points pay for part of a purchase.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence45
- Adoption10
- Hype gap+10
- Incentives30
- Confidence40
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
The new owners have already signalled they plan to expand Boots' healthcare service.
- [2]
Boots announced earlier this summer that it was expanding services for weight loss drugs.
- [3]
Naghten points out that the purchase comes at a time when pharmacies are increasingly going to prescribe more medications and health services, in a bid to ease pressure on GP surgeries and hospitals.
ReportedSupportedSource: Jackie Naghten, via BBC2 sources— create a free account to open themView cited source - [4]
"They didn't buy this thing for no reason. They have got the blueprint,"
ReportedSupportedSource: Jackie Naghten2 sources— create a free account to open themView cited source - [5]
A £7bn deal for Boots was agreed this week, and the chain is set to enter its 178th year under new ownership.
- [6]
Upgrading Boots' portfolio of 1,800 stores is high on the list of its new owners, Wittington Investments.
- [7]
Wittington Investments is the holding company of the Westons, a wealthy, retail-steeped Canadian family who used to own Selfridges and currently own several large retailers across the Atlantic.
- [8]
The UK branch of the Weston family also controls Associated British Foods, the owner of Primark.
- [9]
What Boots stores might look like in the future has not been disclosed.
- [10]
According to Sofie Willmott, associate director and analyst at GlobalData Retail, business has been good for Boots in recent years, and new-look beauty areas in some of its bigger shops have given shoppers more of a department store experience.
- [11]
Boots says that since opening its first beauty-only store in 2023 in the Battersea Power Station development, it has redesigned over 180 beauty halls, and has opened its first fragrance concept store and an opticians dedicated to luxury eyewear.
- [12]
"They should invest in the rest of the chain because they've got such a big store portfolio that I think some of the smaller stores have really lacked investment over time, and I think that is something that they need to kind of catch up with,"
- [13]
"At the moment there is a bit of a disconnect." (Willmott, saying a more consistent look would be an improvement)
- [14]
Jackie Naghten, a retail industry veteran who has worked for Top Shop, Marks & Spencer and Debenhams, thinks Boots' stores need to be made "more functional" by not having their health hubs "squeezed in the corner".
- [15]
Boots' Advantage card, launched in 1997, offers shoppers three points for every pound they spend, and each point is worth 1p.
- [16]
Natalie Berg, founder of consultancy NBK Retail, suggests the Advantage card gives Boots "a unique understanding of their customers" and is an asset the new owners "will want to double down on".
- [17]
"As AI and social media change how people discover and buy products, that direct relationship with customers will only become more important."
- [18]
Lewis Harrison, 25, finds it "frustrating how the rewards points only cover a full transaction" and wishes points could be used for a partial transaction.
- [19]
"You can get everything you need...it is not confusing. It has got a cleaner aesthetic to it as well."
- [20]
The more than 180 redesigned beauty halls equal roughly one in ten of Boots' 1,800 stores.
- [21]
The Advantage card returns about 3% of spend.
Sources
1 independent publisher whose own reporting we read for this story.
- bbc.co.ukBoots has a new owner: Three ways it could affect you
1 article · October 9, 2026
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