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Invest2 publishersIndependently confirmed3 min readPublished

Uniqlo's North American and European sales overtake Greater China for the first time

Fast Retailing posted a fifth straight year of record profit as overseas growth overcame a weak yen. Its North American and European stores outsold Greater China for the first time, the company said, yet it guides net profit up just 3.2% next year.

The Investor · Invest desk

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Photograph accompanying Uniqlo's North American and European sales overtake Greater China for the first time
Photo: channelnewsasia.com

What happened

  • Net profit for the year to August 31 rose 25% to 542.52 billion yen, ahead of the 510.7 billion yen Visible Alpha consensus cited by the Wall Street Journal.
  • Greater China's business profit rose 25% to 112.0 billion yen, recovering from a fall the year before amid weak consumer demand.
  • The company aims for 1 trillion yen in annual Uniqlo revenue in each of North America and Europe within roughly five years, the Wall Street Journal reported.

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Why it matters

  • exposure Greater China still out-earns Europe by about 20 billion yen of business profit, so a fresh slump in Chinese demand would cost the group more than a weak year in Europe.
  • cost The fiscal 2027 guide takes net margin from about 13.7% to 12.6%, so shareholders paying for Western growth are buying less profit per yen of sales next year.
  • constraint Store count rises only about 1% to 3,545, so the 12% revenue forecast depends mostly on sales per store and on how the San Francisco, Miami and Cannes openings perform.

Europe added more business profit than Greater China last year, even though China still earns more in total. Working back from Europe's 69% growth, the prior year was near 54 billion yen and the gain was about 37 billion [28]. China's 25% rise is a gain of about 22 billion [29]. Europe also keeps more of each sale: 91.7 billion yen on 512.6 billion of revenue is a margin near 17.9% [30]. Greater China, at 18% of group revenue [16], had roughly 713 billion yen of sales and a margin near 16% [31].

Overseas Uniqlo produced 439.8 billion of the group's 718.4 billion yen in business profit [12][11], about 61% [32]. The same back-calculation says it supplied roughly 134 billion of a 166 billion yen increase [33]. That overseas figure includes Greater China, South Korea and Southeast Asia, and the results as reported do not put a yen figure on North America's 53% profit gain [13]. North America and Europe together are 22.2% of revenue [37]. About 78% still comes from elsewhere [38].

The fiscal 2027 guide is harder to square with a growth multiple. Revenue is forecast at 4.45 trillion yen and net profit at 560.0 billion [4], barely above this year's 542.52 billion [9], while operating profit at 830 billion would be about 11.7% higher [24]. Whatever separates those two profit lines sits below operating profit. When it raised guidance in July, the company had already flagged that the weak yen was weighing on its cost base [3].

The trillion-yen targets [20] need about 22% a year for five years from North America's 364.9 billion yen, and about 14% a year from Europe's 512.6 billion [35][36]. Last year those regions grew revenue 35% and 39% [13][14]. The targets leave room for the West to slow. "This is a big chance to realize further growth," Chief Executive Tadashi Yanai said, according to the Wall Street Journal [19].

From here the year can go a few ways. The Western stores could keep growing near last year's pace and bring the targets forward. Greater China, where the Shanghai flagship reopens on Oct. 30 [18], could keep recovering and hold more of the mix in Asia. Or net profit lands near the guide, and a share price up 31% this year [23] turns out to have priced the Western growth in advance. I think the revenue mix justifies valuing Fast Retailing on its Western growth, and that the earnings case depends on the guide being conservative. The company's record points that way: net profit beat the Visible Alpha consensus by about 6% [26], operating profit beat the LSEG average by about 2% [27], and guidance went up three quarters running [3]. A fiscal 2027 net figure near 560 billion yen, with European growth slipping toward 14%, would prove that view wrong.

What to watch

  • Any upgrade to the 560.0 billion yen fiscal 2027 net profit forecast, after three straight guidance raises in the year just ended.
  • European revenue growth against the roughly 14% a year its trillion-yen target needs, and North American growth against about 22%.
  • Greater China sales and profit after the Shanghai flagship reopens on Oct. 30.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence70
Adoption
Insufficient
Hype gap+10
Incentives45
Confidence72
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    Fast Retailing reported its fifth consecutive year of record profit, as Uniqlo sales rose across every region and new store openings in the United States and Europe drove growth beyond Japan and China.

  2. [2]

    A consensus of analysts polled by Visible Alpha had projected net profit of 510.7 billion yen, according to the Wall Street Journal.

    ReportedSupportedSource: Wall Street Journal, via qz.com2 sources— create a free account to open themView cited source
  3. [3]

    Fast Retailing raised its full-year guidance for the third consecutive quarter in July, and had already flagged that yen weakness was bearing down on its cost base.

Sources

2 independent publishers whose own reporting we read for this story.

  1. channelnewsasia.com

    1 article · October 7, 2026

    Uniqlo operator Fast Retailing posts 32% rise in full-year profit
  2. qz.com

    1 article · October 8, 2026

    Uniqlo owner Fast Retailing posted a fifth straight year of record profit

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