Elder care is billing employers through their most expensive employees
Business Insider's reporting reads as family finance, but the hours and the six-figure bills come out of mid-career and late-career payrolls, and no employer in the account carries a line for it.
The Board Room · Leadership desk
What happened
- Business Insider's reporters found families spending six figures a year on dementia care, and others spending a year's worth of paychecks renovating a home to accommodate a parent.
- The price series behind these households is long-running: nursing home care has become 212% more expensive since 1997.
- Kim Berling's mother-in-law's home care runs about $6,600 a month, with other expenses bringing the household total to $11,000, part covered by long-term care insurance and the rest by the couple.
- Erin Dentmon estimates her grandparents' round-the-clock paid care costs upward of $16,000 a month, even though their six adult children supply roughly 180 hours of care a week.
Why it matters
- constraint A single relative's care running $132,000 a year removes retirement as an option for the earners paying it, so headcount plans that assume orderly departures mis-forecast who is still at a desk next year.
- decision The choice in front of an employer this quarter is whether to fund care support on the benefits line now, or book the same cost later as resignations among its highest-paid mid-career staff.
- exposure The only buffers this reporting names are one private insurance policy and unpaid family labor, so where neither holds, the shock lands on whoever employs the caregiver.
- precedent With demand growing as boomers and younger disabled people live longer, per the Urban Institute's Howard Gleckman, whatever an employer declines to decide now becomes its standing arrangement for a decade.
The mechanism is hours. A household that needs 40 hours a week of non-medical help can buy them at the 2025 median rate, which works out to $35 an hour times 40 hours times 52 weeks, or $72,800 a year [20]; the families in the reporting described the same shape of number at $30 an hour, over $60,000 [18]. Or the household supplies the hours itself, in which case the bill is settled in shifts somebody else was counting on. Linda Barton described the substitution directly: "If we don't pay for caregivers, we end up sacrificing work when they need something" [12].
The Dentmon household shows how large the unpaid line gets. Six adult children combine roughly 180 hours of care a week [1], which is 30 hours each [14], and the family still pays what the reporting puts at $4,000 a week [2] for round-the-clock help, upward of $192,000 a year [13]. Valued at the same market rate the family would otherwise pay, those 180 hours are worth about $6,300 a week, close to 1.6 times the cash bill [15]. The bigger half of that care budget is drawn off working-age calendars, and nobody sends an employer an invoice for it.
Two failure modes sit at opposite ends of the same careers. At one end, Business Insider spoke with people who quit high-paying jobs to take on full-time caregiving [c2b]. At the other, Kim Berling, 66, and her husband, 72, both keep working to support his 99-year-old mother, and neither has anything saved for their own long-term care [8][10]. "We work because we have to, not because we want to," Berling said [8]. One shows up in an employer's records as a resignation, the other as a retirement that keeps not happening, and both are care that never gets coded as such.
This is dozens of families interviewed over a few months [4], which is qualitative and does not establish incidence in any particular workforce, and the record does not support a rate. What it does support is the price line: care costs have on the whole risen faster than consumer prices, with some families funding more than a decade of care out of savings [22], and the non-medical hourly median rose about 67% in seven years [19]. Business Insider attributes the increases to caregiver wages, insurance and transportation costs, the pandemic-era exit of care workers and immigration crackdowns, with some families pointing to private equity ownership of facilities [23]. Those pressures do not need a representative sample to reach a payroll.
The board-deck version of this is demographic and comfortably distant, a curve that bends sometime next decade, but the households in this reporting are paying now: Barton is 55 and has already put under $100,000 into two tiny homes in her yard for her two parents and her father-in-law [11]. The trade-off available this quarter is narrow. Subsidized backup care and scheduling latitude cost money in the current period and land on the benefits line, where a CFO can see them and cut them. Unplanned attrition among people carrying fifteen years of context costs money too, and lands in requisitions and rework, where nobody has to defend it. Not measuring the exposure keeps the same cost sitting on the line that never gets argued.
What to watch
- Any large employer publishing take-up and retention figures for elder-care benefits, which would replace household anecdote with workforce incidence.
- Whether the median non-medical caregiver rate rises again through 2026 or flattens, since the household arithmetic turns entirely on that hourly number.
- Whether federal or state coverage extends to non-medical home caregivers, the line these households currently settle in cash.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence44
- Adoption41
- Hype gap+17
- Incentives36
- Confidence50
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Erin Dentmon estimates her grandparents' 24/7 paid care costs upward of $16,000 a month, even with their six children combining for about 180 hours of care each week.
- [2]
Business Insider describes the same household's paid care as costing $4,000 a week.
- [3]
The Business Insider account reports household finances and family arrangements; the only cost coverage outside the household it names is long-term care insurance in the Berling case, and it notes that Barton's three caregivers are not covered by Medicare. No employer benefit or program is reported.
- [4]
Over the past few months, Business Insider has spoken to dozens of families navigating long-term care for their loved ones and themselves.
- [5]
Business Insider reporters spoke to families spending six figures each year on dementia care, and to families spending a year's worth of paychecks on home renovations to accommodate loved ones.
- [6]
Business Insider reporters spoke to families quitting high-paying jobs to take on full-time caregiving.
- [7]
Howard Gleckman, a nonresident fellow at the Urban Institute, said: "At the same time, demand is growing. Younger people with disabilities are living longer. The Baby Boomers are aging and also living longer."
- [8]
Kim Berling, 66, and her husband, 72, have cared for her 99-year-old mother-in-law, and both work to support her; Berling said, "We work because we have to, not because we want to."
- [9]
The mother-in-law's home care costs about $6,600 a month, with other expenses bringing the total to $11,000 a month; long-term care insurance has covered some of the costs and Berling and her husband cover the deficit.
- [10]
Neither Berling nor her husband has anything saved for their own long-term care; they make a nine-hour drive from Albuquerque to Texas once a month and help pay for caregivers.
- [11]
Linda Barton, 55, and her husband purchased and renovated two tiny homes in their yard for her two parents and her father-in-law at a combined cost under $100,000, with her husband doing much of the wiring and installation himself.
- [12]
Barton said the cost of hiring three caregivers, who are not covered by Medicare, has put the couple at a crossroads: "If we don't pay for caregivers, we end up sacrificing work when they need something."
- [13]
Upward of $16,000 a month for the Dentmon grandparents' paid care is at least $192,000 a year.
- [14]
180 hours of family care a week split across six adult children is 30 hours each per week.
- [15]
Valued at the 2025 median non-medical caregiver rate of $35 an hour, 180 family hours a week is $6,300 a week, about 1.6 times the $4,000 a week the household pays in cash.
- [16]
The Berling household's $11,000 a month in care costs is $132,000 a year.
- [17]
Non-medical caregiver costs rose from a median of about $21 per hour in 2018 to $35 per hour in 2025.
- [18]
A few families said that at around $30 an hour for a caregiver coming 40 hours a week, the cost is over $60,000 a year.
- [19]
A move from about $21 an hour in 2018 to $35 an hour in 2025 is an increase of about 67% over seven years.
- [20]
At the 2025 median of $35 an hour, 40 hours a week of non-medical care costs $72,800 a year.
- [21]
Prices for nursing homes have increased by 212% since 1997.
- [22]
Prices for care have, on the whole, increased faster than overall consumer prices, meaning families have been digging into savings to cover what some families said is over a decade of care.
- [23]
Business Insider attributes care price hikes to higher insurance premiums, transportation costs and caregiver wages, coupled with the exodus of care workers during the pandemic and immigration crackdowns; some families said costs spiked at their loved ones' facilities because of private equity involvement.
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Sources
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