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Leadership Not yet confirmed elsewhere1 publisher 3 min read Published

Elder care is billing employers through their most expensive employees

Business Insider's reporting reads as family finance, but the hours and the six-figure bills come out of mid-career and late-career payrolls, and no employer in the account carries a line for it.

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Photograph accompanying Elder care is billing employers through their most expensive employees
Photo: businessinsider.com

What happened

  • Business Insider's reporters found families spending six figures a year on dementia care, and others spending a year's worth of paychecks renovating a home to accommodate a parent.
  • The price series behind these households is long-running: nursing home care has become 212% more expensive since 1997.
  • Kim Berling's mother-in-law's home care runs about $6,600 a month, with other expenses bringing the household total to $11,000, part covered by long-term care insurance and the rest by the couple.
  • Erin Dentmon estimates her grandparents' round-the-clock paid care costs upward of $16,000 a month, even though their six adult children supply roughly 180 hours of care a week.

Why it matters

  • constraint A single relative's care running $132,000 a year removes retirement as an option for the earners paying it, so headcount plans that assume orderly departures mis-forecast who is still at a desk next year.
  • decision The choice in front of an employer this quarter is whether to fund care support on the benefits line now, or book the same cost later as resignations among its highest-paid mid-career staff.
  • exposure The only buffers this reporting names are one private insurance policy and unpaid family labor, so where neither holds, the shock lands on whoever employs the caregiver.
  • precedent With demand growing as boomers and younger disabled people live longer, per the Urban Institute's Howard Gleckman, whatever an employer declines to decide now becomes its standing arrangement for a decade.

The mechanism is hours. A household that needs 40 hours a week of non-medical help can buy them at the 2025 median rate, which works out to $35 an hour times 40 hours times 52 weeks, or $72,800 a year [20]; the families in the reporting described the same shape of number at $30 an hour, over $60,000 [18]. Or the household supplies the hours itself, in which case the bill is settled in shifts somebody else was counting on. Linda Barton described the substitution directly: "If we don't pay for caregivers, we end up sacrificing work when they need something" [12].

The Dentmon household shows how large the unpaid line gets. Six adult children combine roughly 180 hours of care a week [1], which is 30 hours each [14], and the family still pays what the reporting puts at $4,000 a week [2] for round-the-clock help, upward of $192,000 a year [13]. Valued at the same market rate the family would otherwise pay, those 180 hours are worth about $6,300 a week, close to 1.6 times the cash bill [15]. The bigger half of that care budget is drawn off working-age calendars, and nobody sends an employer an invoice for it.

Two failure modes sit at opposite ends of the same careers. At one end, Business Insider spoke with people who quit high-paying jobs to take on full-time caregiving [c2b]. At the other, Kim Berling, 66, and her husband, 72, both keep working to support his 99-year-old mother, and neither has anything saved for their own long-term care [8][10]. "We work because we have to, not because we want to," Berling said [8]. One shows up in an employer's records as a resignation, the other as a retirement that keeps not happening, and both are care that never gets coded as such.

This is dozens of families interviewed over a few months [4], which is qualitative and does not establish incidence in any particular workforce, and the record does not support a rate. What it does support is the price line: care costs have on the whole risen faster than consumer prices, with some families funding more than a decade of care out of savings [22], and the non-medical hourly median rose about 67% in seven years [19]. Business Insider attributes the increases to caregiver wages, insurance and transportation costs, the pandemic-era exit of care workers and immigration crackdowns, with some families pointing to private equity ownership of facilities [23]. Those pressures do not need a representative sample to reach a payroll.

The board-deck version of this is demographic and comfortably distant, a curve that bends sometime next decade, but the households in this reporting are paying now: Barton is 55 and has already put under $100,000 into two tiny homes in her yard for her two parents and her father-in-law [11]. The trade-off available this quarter is narrow. Subsidized backup care and scheduling latitude cost money in the current period and land on the benefits line, where a CFO can see them and cut them. Unplanned attrition among people carrying fifteen years of context costs money too, and lands in requisitions and rework, where nobody has to defend it. Not measuring the exposure keeps the same cost sitting on the line that never gets argued.

What to watch

  • Any large employer publishing take-up and retention figures for elder-care benefits, which would replace household anecdote with workforce incidence.
  • Whether the median non-medical caregiver rate rises again through 2026 or flattens, since the household arithmetic turns entirely on that hourly number.
  • Whether federal or state coverage extends to non-medical home caregivers, the line these households currently settle in cash.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence44
Adoption41
Hype gap+17
Incentives36
Confidence50
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    Erin Dentmon estimates her grandparents' 24/7 paid care costs upward of $16,000 a month, even with their six children combining for about 180 hours of care each week.

  2. [2]

    Business Insider describes the same household's paid care as costing $4,000 a week.

  3. [3]

    The Business Insider account reports household finances and family arrangements; the only cost coverage outside the household it names is long-term care insurance in the Berling case, and it notes that Barton's three caregivers are not covered by Medicare. No employer benefit or program is reported.

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Sources

1 independent publisher whose own reporting we read for this story.

  1. businessinsider.com

    1 article · August 29, 2026

    Elder care is crushing family finances. These 4 families had to get creative to make it work.

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Topics

  • Long-Term Care CostsFollow
  • Care Workforce SupplyFollow
  • Family Caregiving EconomicsFollow
  • Working Caregivers and EmployersFollow
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