LeadershipNot yet confirmed elsewhere1 publisher2 min readPublished
Air France-KLM confirms a breach the Asos attackers say is theirs
Air France-KLM confirmed to City AM that unauthorised access reached internal folders despite mandatory multi-factor authentication. The airline did not name an attacker, so the tie to Xuanye Group, the Asos claimant, rests on the group's own posts.
The Board Room · Leadership desk

Air France-KLM reports unauthorised access to internal folders. Asos says hackers tricked an employee into giving login details. H&M, named in online claims, says it has not detected a breach. Xuanye Group posted a screenshot of files appearing to belong to airline employees.
- exposure Air France-KLM IT teams detected unauthorised access to internal folders despite mandatory MFA, claim 2
- exposure Asos Says hackers posed as a 'trusted contact' and tricked an employee into giving login details, claim 6
- contradiction H&M The Times reports online claims Xuanye Group hacked H&M; H&M says it has not detected a breach, claim 14
- exposure Air France-KLM employees Xuanye Group posted a Telegram screenshot of files that appeared to be owned by them, claim 12
| Who | How | Kind | Claim |
|---|---|---|---|
| Air France-KLM | IT teams detected unauthorised access to internal folders despite mandatory MFA | exposure | 2 |
| Asos | Says hackers posed as a 'trusted contact' and tricked an employee into giving login details | exposure | 6 |
| H&M | The Times reports online claims Xuanye Group hacked H&M; H&M says it has not detected a breach | contradiction | 14 |
| Air France-KLM employees | Xuanye Group posted a Telegram screenshot of files that appeared to be owned by them | exposure | 12 |
What happened
- Xuanye Group posted a Telegram screenshot of files that appeared to belong to current and former Air France-KLM employees.
- The airline said the incident does not affect customers, service continuity, or the interfaces between its systems and those of partners and suppliers.
- The Asos app notification that threatened a leak of its Snowflake instance linked to the same Telegram channel where the airline data later appeared.
- Asos said its intruders posed as a trusted contact and tricked an employee into handing over login details.
- Air France-KLM was breached once before, in August last year, when ShinyHunters reached a third-party customer service platform used by its contact centers.
Why it matters
- decision A security lead at another consumer brand must choose this quarter between tracking Xuanye Group as a named actor on a two-company link and waiting for a third confirmation. Tracking spends attention on an unproven pattern; waiting gives up lead time if the pattern is real.
- contradiction The airline's statement leads with mandatory MFA, while the only method described anywhere in this cluster is an Asos employee deceived into giving up a login. An MFA coverage figure tells a board little about that route until the airline says whether its intruders used it.
- exposure In our view, internal folders and a third-party contact-centre platform are separate surfaces, so remediation after the ShinyHunters incident would not by itself have covered this one.
The link between the two incidents is a Telegram channel. The notification published from the Asos mobile app pointed to it, and the Air France-KLM files were shared there afterwards [5]. Xuanye Group also told City AM that the files relate to the airline [13]. The airline confirmed a breach [1], but its statement as City AM printed it does not say how the intruders got in [16].
H&M is where the pattern thins. The Times reported that claims were circulating online that Xuanye Group had hacked the retailer [14]. H&M said it is investigating [17]. Its spokesperson said: "To date, we have not found any indications that our IT environment has been compromised." [15] Of the three companies tied to the group in City AM's report, two have acknowledged an intrusion and one has found nothing [11].
We think the supportable reading is narrow: a confirmed intrusion at a retailer, a confirmed breach at an airline, and a shared channel connecting them. A campaign across consumer brands needs a third confirmation that does not yet exist. The group's own Telegram posts say it holds Asos customer information that "will not be touched for a designated period" [9], so any escalation there is on the group's schedule.
The airline's wording is also time-limited. It said the folders did "at this stage, not contain any sensitive data" [10], and that its IT departments immediately secured them and notified the relevant authorities [4]. If that finding changes, the employee files in the screenshot are where the next disclosure would start [12].
What to watch
- Whether Air France-KLM discloses how the intruders got in, and whether its review changes the finding that the folders held no sensitive data.
- The outcome of H&M's investigation into the claims, which would turn a two-company link into a three-company one or leave it at two.
- Whether Xuanye Group leaks the Asos customer data once the 'designated period' it described on Telegram ends.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence50
- Adoption
- Insufficient
- Hype gap+10
- Incentives65
- Confidence45
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Air France-KLM confirmed to City AM that it recently detected a data breach.
- [2]
An Air France-KLM spokesperson said that, although protected by mandatory multi-factor authentication, the group's IT teams recently detected unauthorised access to internal folders.
- [3]
Air France-KLM said the incident does not affect customers, service continuity, or the interfaces between its information systems and those of its partners and suppliers.
- [4]
Air France-KLM said its IT departments immediately secured the affected folders and files and notified the relevant authorities of the attempted accesses.
- [5]
A notification published from the Asos mobile app read 'Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it,' and included a link to the Telegram channel where the Air France-KLM data was later shared.
- [6]
Asos said the hackers gained access to its platforms by posing as a 'trusted contact' and tricking an employee into giving them their login details.
- [7]
Air France-KLM was the subject of a cyberattack in August last year, when the hacker group ShinyHunters gained access to a third-party customer service platform used by the airline's contact centers.
- [8]
Xuanye Group claimed responsibility for the Asos data breach last week.
- [9]
On Telegram, Xuanye Group said it had obtained customer information that is 'safe' on its server and 'will not be touched for a designated period'.
- [10]
The airline spokesperson said the affected internal folders did 'at this stage, not contain any sensitive data'.
- [11]
Of the three companies linked to Xuanye Group in City AM's report (Asos, Air France-KLM, H&M), two have acknowledged unauthorised access and one has found no indication of compromise.
- [12]
On Telegram, Xuanye Group posted a screenshot of files relating to Air France-KLM that appeared to be owned by a number of former and current employees of the airline group.
- [13]
Xuanye Group told City AM that the files relate to Air France-KLM.
ReportedContestedSource: Xuanye Group, per City AM2 sources— create a free account to open themView cited source - [14]
The Times reported that claims are circulating online that Xuanye Group hacked into H&M last week; H&M said it has not detected a breach.
ReportedContestedSource: The Times, as reported by City AM; H&M2 sources— create a free account to open themView cited source - [15]
An H&M spokesperson said: 'To date, we have not found any indications that our IT environment has been compromised.'
ReportedContestedSource: H&M spokesperson, quoted by City AM2 sources— create a free account to open themView cited source - [16]
The Air France-KLM statement as printed by City AM does not say how access to the internal folders was gained.
ReportedContestedSource: City AM's printed statement2 sources— create a free account to open themView cited source - [17]
H&M said it is aware of information circulating online about a potential cyber security incident and is currently investigating the claims.
ReportedContestedSource: H&M spokesperson, quoted by City AM2 sources— create a free account to open themView cited source
Sources
1 independent publisher whose own reporting we read for this story.
- cityam.comAsos hackers claim responsibility for Air France-KLM data breach
1 article · October 12, 2026
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