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Company

Roku

Roku Inc. makes streaming media players and smart TVs, and operates an ad-supported streaming platform and channel ecosystem.

Known aliases

  • Roku Inc.

Current stories

productConfirmed3 publishers

Amazon moves Prime Video shopping from a typed search into the X-Ray panel

Amazon's new Shop tab opens from the Fire TV remote, and Shop the Show now covers more than 8,000 US titles instead of 1,300. Lens scene matching runs on more than 600, and every purchase still finishes in the phone app.

Perspective Coverage

3 publishers
Builder
Builder 22%
Operator
Operator 56%
Investor
Investor 22%

Reality

Evidence58
Adoption
Insufficient
Hype gap+12
Incentives70
Confidence62