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Mark Gurman

Bloomberg journalist and author of the Power On newsletter, known for reporting on unreleased Apple products and internal plans.

Known aliases

  • Gurman
  • Power On

Relationships

No evidence-backed relationships are recorded.

Current stories

product4 publishers

Apple's touchscreen MacBook Pro puts current M5 chips in a lighter OLED body

Apple's first touchscreen, tandem-OLED MacBook Pro is due by the end of November with M5 Pro and M5 Max chips, Bloomberg's Mark Gurman reports. For fleet buyers, the decision depends on who carries the laptop every day and whose work can wait for the next chip generation.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 53%
Investor
Investor 20%

Reality

Evidence30
Adoption
Insufficient
Hype gap+25
Incentives
Insufficient
Confidence40
product3 publishers

John Ternus makes himself the final decision maker on Apple design

Apple CEO John Ternus works hands-on in the design studio several times a week, Bloomberg reports, against Tim Cook's roughly monthly visits. With no chief design officer search underway, Apple's former hardware chief now has the final say on its software interfaces too.

Perspective Coverage

3 publishers
Builder
Builder 22%
Operator
Operator 51%
Investor
Investor 27%

Reality

Evidence45
Adoption
Insufficient
Hype gap+20
Incentives
Insufficient
Confidence60
product3 publishers

Apple's rumored J450 sensors would turn a home camera into a written log of who enters each room

Apple's J450 home sensors would report what happens in a room as text, with no video, according to Bloomberg's Mark Gurman. Because the sensors also recognize faces, the privacy question moves from stored footage to a written log of who was home and when.

Perspective Coverage

3 publishers
Builder
Builder 31%
Operator
Operator 47%
Investor
Investor 22%

Reality

Evidence30
Adoption
Insufficient
Hype gap+15
Incentives
Insufficient
Confidence35
product20 publishers

Siri, built partly on Google's Gemini, leads all three home devices Apple reportedly plans for October

Apple plans three smart home devices for October, all built around Siri AI, according to Bloomberg's Mark Gurman. That puts a Siri that BGR says needed Google's Gemini models to ship between every household and the home integrations it uses.

Perspective Coverage

20 publishers
Builder
Builder 18%
Operator
Operator 60%
Investor
Investor 22%

Reality

Evidence55
Adoption
Insufficient
Hype gap+15
Incentives40
Confidence60
invest4 publishers

Apple shares rise 2.2% on a reported home hub that recognizes each user by face or voice

Apple plans to unveil a smart home hub on Oct. 13 that answers each user from their own data, Bloomberg reported. Shares rose 2.2% before any price emerged, though price will show whether Apple wants volume against Amazon and Google.

Perspective Coverage

4 publishers
Builder
Builder 22%
Operator
Operator 39%
Investor
Investor 39%

Reality

Evidence40
Adoption
Insufficient
Hype gap+20
Incentives
Insufficient
Confidence50
product5 publishers

Apple's headset team keeps exploring a Meta-style compute puck that its leaders call a poor experience

Apple's Vision team is exploring a Meta-style waist-worn compute puck among four N224 headset concepts, according to Bloomberg's Mark Gurman. Senior leaders prefer an all-in-one design for a headset that is not due before late 2028 and may never launch.

Perspective Coverage

5 publishers
Builder
Builder 38%
Operator
Operator 33%
Investor
Investor 29%

Reality

Evidence35
Adoption
Insufficient
Hype gap+10
Incentives
Insufficient
Confidence45
product3 publishers

Apple's own code points to a new iPad mini, HomePod mini and Apple TV 4K before year-end

Images in Apple's own code, found by MacRumors contributor Aaron Perris, show an A20 Pro iPad mini 8, a HomePod mini 2 and a fourth-generation Apple TV 4K. Apple has set no date, so tablet buyers and app teams can plan on the hardware details sooner than on the October window the reports expect.

Perspective Coverage

3 publishers
Builder
Builder 30%
Operator
Operator 50%
Investor
Investor 20%

Reality

Evidence55
Adoption
Insufficient
Hype gap+15
Incentives40
Confidence60
product6 publishers

Apple's 200 cuts read as a roadmap: gaming and immersive video have no 2027 product

Bloomberg says 100 roles went from Vision Pro and 100 from Siri and software. Both cuts land on work the next two products do not need.

Perspective Coverage

6 publishers
Builder
Builder 29%
Operator
Operator 33%
Investor
Investor 38%

Reality

Evidence72
Adoption
Insufficient
Hype gap+10
Incentives50
Confidence70
product9 publishers

Camera AirPods code shows the capture model: 0.1MP background frames, and an indicator light

A hidden framework in the macOS Tahoe 26.7 release candidate spells out how camera-equipped AirPods would sample the world. It also appears to describe a product Apple has shelved.

Perspective Coverage

9 publishers
Builder
Builder 31%
Operator
Operator 40%
Investor
Investor 29%

Reality

Evidence62
Adoption
Insufficient
Hype gap+35
Incentives30
Confidence58

Earlier coverage

  1. Apple's retail staffing call and a four-year habit pin the iPhone 18 Pro event to September 9

    Product · August 22, 2026 · 2 publishers

  2. Apple's $18,299 Mac Studio versus a $200 subscription: 91 months to break even

    Leadership · August 25, 2026 · 2 publishers

  3. Apple's Mac refresh clears the desktop order before the September 9 phone event

    Product · August 29, 2026 · 1 publisher

  4. Apple restarts its hunt for App Store margin with Schiller out of the chair

    Product · September 7, 2026 · 5 publishers

  5. Volume iPhone buyers wait until spring 2027 for the cheap end of the range

    Product · September 4, 2026 · 4 publishers

  6. Apple reportedly plans to split iPhone launches, with base models arriving next spring

    Product · September 5, 2026 · 9 publishers

  7. Apple hands the iPhone Duo the entry-level Pencil that already works on recent iPads

    Product · September 10, 2026 · 5 publishers

  8. Apple's iPhone 18 Pro storage tiers rose five times as much as its base price

    Product · September 12, 2026 · 35 publishers

  9. Apple reinstalls dedicated Genius Bars where its stores' video walls now hang

    Product · September 13, 2026 · 4 publishers

  10. Apple weighs wiring an M8 Ultra AI server together with Nvidia's NVLink Fusion

    Product · September 16, 2026 · 7 publishers

  11. Apple cuts the handful of people who make Time to Walk and Time to Run

    Product · September 20, 2026 · 3 publishers

  12. Gurman says Ternus's first Apple keynote felt interchangeable with a Tim Cook keynote

    Product · September 21, 2026 · 1 publisher

  13. Ternus names the iPhone as the ideal AI device in his first keynote as Apple CEO

    Product · September 20, 2026 · 1 publisher

  14. Gurman puts the iPhone Duo on Apple's half-decade design clock

    Product · September 20, 2026 · 1 publisher

  15. Gurman's newsletter turns Apple's one foldable into a four-name lineup

    Product · September 14, 2026 · 2 publishers

  16. Counterpoint's foldable forecast puts Apple near 1.4% of handsets sold next year

    Product · September 14, 2026 · 1 publisher

  17. Apple spent a year designing iPhone gamepads to compete with the ones it already sells

    Product · September 13, 2026 · 9 publishers

  18. Apple renamed Lake Ontario for US users on its new CEO's first day

    Product · September 3, 2026 · 10 publishers

  19. Apple bars speaker names and financial data from the Apple Watch's always-on summaries

    Product · September 11, 2026 · 5 publishers

  20. Omdia's miniLED forecast is doing all the work in the two-tier MacBook theory

    Product · September 6, 2026 · 1 publisher

  21. Apple's 41-device roadmap mostly promises faster chips inside the same cases

    Product · September 5, 2026 · 1 publisher

  22. Eddy Cue's services division reclaims the App Store after 11 years under marketing

    Product · September 1, 2026 · 1 publisher

  23. Apple's next Watch app takes aim at the readiness score Whoop and Oura sell

    Product · August 30, 2026 · 1 publisher

  24. Gurman's October window puts the OLED iPad mini outside next month's iPhone event

    Product · August 30, 2026 · 1 publisher

  25. Apple reportedly scraps stubby Apple Pencil designed for the foldable iPhone

    Product · August 30, 2026 · 3 publishers

  26. Apple's September 9 keynote lands eight days into John Ternus's tenure

    Product · August 27, 2026 · 1 publisher

  27. Apple's M6 is a 2nm inference upgrade with a CPU refresh attached

    Product · August 26, 2026 · 1 publisher

  28. The MacBook Ultra reportedly ships M5 silicon, and M6 Pro/Max never ships at all

    Product · August 25, 2026 · 1 publisher

  29. The Mac mini is sold by the gigabyte, which makes its refresh a DRAM story

    Product · August 25, 2026 · 4 publishers

  30. Apple's foldable enters a 1.6% market at $2,000-plus, minus telephoto and Face ID

    Invest · August 24, 2026 · 1 publisher

  31. Apple is moving store furniture, which says more about the home hub than any parts leak

    Product · August 23, 2026 · 3 publishers

  32. macOS 27 already carries the touch tells, so audit hit targets before October

    Product · August 22, 2026 · 1 publisher

  33. M6 Pro and Max reportedly scrapped: the high-end Mac clock now runs to M7

    Product · August 20, 2026 · 1 publisher

  34. iOS 27 beta 5 moves app icons and Liquid Glass with a month to launch

    Product · August 15, 2026 · 1 publisher

  35. Apple's home thaw is a chip catch-up, not a platform reset

    Product · August 15, 2026 · 1 publisher