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WWF's Living Planet Report sets bluefin tuna's UK comeback against a 73% average wildlife decline
WWF's Living Planet Report 2026 finds monitored wildlife populations have fallen 73% on average since 1970. The report's case that conservation can work leans on bluefin tuna back in UK waters, credited to quota cuts, size limits and protected spawning grounds.
The Scientist · Science desk

What happened
- WWF and the Zoological Society of London follow close to 36,000 populations drawn from just under 6,000 species, covering mammals, birds and fish as well as reptiles and amphibians.
- Bluefin tuna, once the basis of large UK fisheries, had largely disappeared from British waters by the 1960s after overfishing of both the fish and its prey.
- The report counts wild tigers rising from around 3,200 in 2010 to about 5,700 in 2025.
- It estimates that in 2023 about $7.3 trillion went into activities that harm nature, against $220bn spent protecting or restoring it.
Compiled by The ScientistSomething wrong?How this is made
Why it matters
- constraint Headcount gains such as the tigers' sit on a different scale from the index's average trend, so the report's recoveries cannot be subtracted from its 73% to give a net figure.
- decision Fisheries managers elsewhere get a package to copy, but the tuna record credits quotas, size limits and spawning protection together and cannot tell them which measure to fund first.
- cost On WWF's estimate, protection receives about 3 cents for every dollar flowing into harm, and the charity says conservation alone cannot reverse the decline.
The 73% averages the change in size of each tracked population. It is not a count of animals lost [3]. About half of the populations are stable or growing, and losses elsewhere outweigh their gains [4]. That second fact tells you something about how the average is built. No population can shrink by more than 100%. So if half sit at zero or above, a plain mean of their percentage changes could not show a fall much larger than 50% [20]. A 73% fall [1] has to come from combining or weighting the series some other way [20].
The index also covers only vertebrates. Dr Katie Collins, a senior curator at the Natural History Museum in London, said it misses plants, insects and other creatures that vertebrates depend on [5]. "If you lose garden snails, you lose the song thrush," she said [6].
The tuna is the report's clearest case, because the remedy matches the diagnosis. The collapse was blamed on overfishing [8]. The report credits the recovery to limits on fishing: lower catch quotas, size limits and protected spawning grounds, backed by campaigns from consumers, chefs and retailers [9]. Those measures act on the tuna itself, but the original decline also involved overfishing of the smaller fish it eats [8]. As reported, the evidence is a before-and-after record of one species [7][8]. The BBC's account of the report does not include a population figure for the fish. The scale of the rebound rests on descriptions: "huge numbers" off the British coast [7], and what Hannah Rudd, head of marine at the Angling Trust, called close to an "explosion" [10].
In my view the case supports Rudd's reading [11]. "I think bluefin tuna is a golden case study that fisheries management works," she said [11]. The measures target the stated cause, and the return followed them [8][9]. A single before-and-after case can show that much. A count would show how large the effect is.
The report's other recoveries took decades, or new law [13][14]. The green sea turtle moved from "endangered" to "least concern" last year after 50 years of conservation work in about 80 countries [13]. Elephants are stable or growing in parts of southern Africa, helped by laws that give local people a share of the income the animals bring, including from tourism [14]. The tiger counts imply a rise of about 78% over 15 years [21].
Mike Barrett, chief scientific adviser at WWF-UK, has worked on seven Living Planet reports and said this is the first whose takeaway is hope [16]. "Hope is not the same thing as wishful thinking," he said. "Hope is not passive. Hope's about action." [15]
WWF names farming and the burning of fossil fuels as the biggest pressures on wildlife [17]. Neither is among the levers credited with the tuna's return [9][17]. "So it's a closing window of opportunity, but it's still open, just, if we act now," Barrett said [19].
What to watch
- A published UK bluefin population estimate and survey method would put a size on a recovery so far described in words.
- The full report's methods should show how the nearly 36,000 population series are weighted and combined into the 73% average.
- Evidence on whether the smaller fish that bluefin eat have recovered too would test how much of the return the fishing limits explain.