LeadershipNot yet confirmed elsewhere1 publisher3 min readPublished
InteleTravel agents recruited through PlanNet say fees left them little or no profit
Seven InteleTravel agents recruited by PlanNet Marketing reps told the Guardian they struggled to make money once sign-up and monthly fees were counted. PlanNet's own disclosure puts average annual earnings across its reps at about $40, against the income its influencer promoters advertise.
The Board Room · Leadership desk

What happened
- Influencers including Yasmin Hadlow and former Geordie Shore star Vicky Pattison work for PlanNet Marketing, which recruits independent agents for the separate US business InteleTravel.
- InteleTravel agents keep about 70% of the roughly 10% commission suppliers pay, so £10,000 of holidays sold earns the agent about £700.
- One agent, Mark, recruited in 2021, paid a sign-up fee of about £150 plus £30 to £40 a month for InteleTravel's booking system and training.
- PlanNet membership is optional, costs about £14 a month and pays roughly £3 for each new active agent recruited, plus bonuses and payouts as a rep's downline grows.
Compiled by The Board RoomSomething wrong?How this is made
Why it matters
- cost With a fixed fee and a 7% cut of sales, an agent who sells less than roughly £430 to £570 of holidays in a month earns less in commission than that month's fee.
- constraint On PlanNet's own numbers, recruiting is a weak fallback for an agent with a poor sales year: the average rep's yearly earnings cover about two months of the membership fee.
- decision Influencer deals signed this quarter now have cause to ask what side businesses the talent pitches to the same followers, since one such income pitch is on the public record.
An InteleTravel agent keeps about 7% of what a customer spends, a 70% share of a supplier commission that runs at roughly 10% [12][21]. At £30 to £40 a month in fees [11], covering that charge alone takes between about £5,100 and £6,900 of holiday sales a year [22]. The sign-up fee comes on top [11]. Mark, who stayed for about two years, said: "I made about three bookings and maybe £1,000 in commission, but I was paying £32 a month in fees, plus about £100 to sign up" [4]. On his own figures, those fees come to about £868 [20]. "That wasn't because I was bad at it," he said. "It's not set up for people to succeed." [5]
The fallback he was offered was recruitment. After about 18 months of long days and a handful of sales, Mark said, the PlanNet rep who signed him up told him "to try recruitment instead, by signing up with PlanNet Marketing" [1][2]. At a £14 monthly fee and roughly £3 per new active agent [13], paying the fee from per-recruit money alone would take about five new agents every month [23]. The company's annual income disclosure puts average earnings across its general base of reps at about $40 a year [14]. At the report's own rate of $4 to about £3, that comes to roughly £30, a little over two months of the membership fee [24].
The advice to switch came from a rep whose own pay rises as the downline grows [13]. Some of the seven said signing up others became their main work, ahead of selling holidays [10]. "I ended up with a team of 10 people, but it never felt like me," Mark said. "The whole point of joining was to be a travel agent, not a recruiter." [3]
InteleTravel answers with the terms of self-employment. "As with any self-employed business owner, there can be no guarantee of continuous profit and success when starting a business," a spokesperson said [15]. The company said joining fees cover regulatory licensing and memberships, insurance, mandatory training and booking systems needed to meet UK travel rules [16]. New agents can cancel within 30 days for a refund, minus any commission earned that month [17]. A first-year profit guarantee refunds the shortfall if an agent has not earned back fees within 12 months [18]. To qualify, the agent must buy branded business cards, build a website, book one completed hotel stay every quarter and file a written claim within 30 days after the anniversary [19].
A skeptic would add that seven accounts make a small sample. The $40 average does not depend on the seven. It is PlanNet's own figure for its general base of reps [14]. It sits beside Hadlow's promise, made months before she entered the Love Island villa, that viewers could "catch flights and get paid mid-air" [6], and beside Pattison's page, which says it helps women "build confidence, income and freedom through a supportive online travel business" [8].
The seven were recruited by PlanNet reps, not by the influencers [9], so the report links no individual loss to Hadlow or Pattison. For a brand weighing either as a partner this quarter, I think the trade-off is reach against association. Their followers have been offered an income pitch that the company's own average does not bear out, and a contract signed now stays in force through whatever scrutiny follows. The Guardian report does not mention any regulator or complaint.
What to watch
- Whether any UK regulator or advertising body responds to the Guardian findings or to influencer posts promoting PlanNet.
- PlanNet Marketing's next annual income disclosure, and whether the average rep figure moves from about $40.
- Whether Hadlow, Pattison or other named influencers change or drop their PlanNet promotion.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence60
- Adoption
- Insufficient
- Hype gap+65
- Incentives70
- Confidence58
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
After about 18 months working long days, Mark had made only a handful of sales. "I was making no money on the travel side," he said.
ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source - [2]
Mark said the PlanNet rep who recruited him told him "to try recruitment instead, by signing up with PlanNet Marketing".
ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source - [3]
"I ended up with a team of 10 people, but it never felt like me," Mark said. "The whole point of joining was to be a travel agent, not a recruiter."
ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source - [4]
Mark was with InteleTravel and PlanNet Marketing for about two years. "I made about three bookings and maybe £1,000 in commission, but I was paying £32 a month in fees, plus about £100 to sign up," he said.
ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source - [5]
"That wasn't because I was bad at it. It's not set up for people to succeed."
ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source - [6]
Months before she entered the Love Island villa, content creator Yasmin Hadlow, 23, promised viewers they could "catch flights and get paid mid-air" if they sent her a direct message with the word "freedom".
- [7]
Several influencers and celebrities, including Yasmin Hadlow and former Geordie Shore star Vicky Pattison, work for PlanNet Marketing, which recruits people to work as independent travel agents with a separate US business, InteleTravel.
- [8]
Pattison's Instagram page, Vickys Vacays, says it helps women "build confidence, income and freedom through a supportive online travel business".
- [9]
The Guardian spoke to seven people recruited as InteleTravel agents by PlanNet Marketing reps, not by the influencers named, who said they struggled to make money once sign-up costs and monthly fees were taken into account.
- [10]
Some of the seven said their recruiters encouraged them to sign up as PlanNet Marketing reps and recruit others, and that this became their main focus rather than selling holidays.
- [11]
Mark was recruited by a PlanNet rep to work with InteleTravel in 2021, aged 28, and paid InteleTravel a sign-up fee of about £150 plus £30 to £40 a month for access to its booking system and training.
- [12]
Agents earn about 70% of the roughly 10% commission suppliers pay on bookings; on £10,000 of holidays the supplier pays £1,000 in commission and the agent gets £700.
- [13]
Joining PlanNet Marketing is optional for InteleTravel agents; those who join pay a separate monthly fee of about £14 and get roughly $4, or about £3, for every new person they recruit as an active travel agent, plus referral bonuses and rank-based payouts as their downline grows.
- [14]
PlanNet Marketing's most recent annual income disclosure statement shows average annual earnings across its general base of representatives of about $40.
ReportedSupportedSource: PlanNet Marketing income disclosure, as reported by The GuardianView cited source - [15]
An InteleTravel spokesperson said: "As with any self-employed business owner, there can be no guarantee of continuous profit and success when starting a business."
- [16]
The InteleTravel spokesperson said joining fees covered regulatory licensing and memberships, operational insurance, mandatory training and booking systems, to let advisers book in line with UK travel regulatory requirements.
- [17]
InteleTravel offers a 30-day money-back guarantee; any travel commissions earned in the first month are deducted from the refund.
- [18]
InteleTravel offers a first-year profit guarantee pledging to refund the difference if an agent does not earn back their fees in the first 12 months, subject to contractual conditions.
- [19]
According to InteleTravel's website, the guarantee requires the agent to complete one full year of valid adviser status, buy branded business cards, create a website, book one completed hotel stay every quarter and submit a written refund claim within a 30-day window after the one-year anniversary.
- [20]
On Mark's own figures, his fees over about two years total about £868.
- [21]
An InteleTravel agent keeps about 7% of booking value.
- [22]
Covering a £30 to £40 monthly fee requires about £5,100 to £6,900 of holiday sales a year.
- [23]
Covering PlanNet's £14 monthly fee from £3 per-recruit payments alone takes about five new active agents a month.
- [24]
PlanNet's $40 average annual rep earnings equal roughly £30 at the report's own rate, a little over two months of the £14 membership fee.
- [25]
An agent selling less than roughly £430 to £570 of holidays in a month earns less in commission than the monthly fee.
Sources
1 independent publisher whose own reporting we read for this story.
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