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InteleTravel agents recruited through PlanNet say fees left them little or no profit

Seven InteleTravel agents recruited by PlanNet Marketing reps told the Guardian they struggled to make money once sign-up and monthly fees were counted. PlanNet's own disclosure puts average annual earnings across its reps at about $40, against the income its influencer promoters advertise.

The Board Room · Leadership desk

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Illustration accompanying InteleTravel agents recruited through PlanNet say fees left them little or no profit
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What happened

  • Influencers including Yasmin Hadlow and former Geordie Shore star Vicky Pattison work for PlanNet Marketing, which recruits independent agents for the separate US business InteleTravel.
  • InteleTravel agents keep about 70% of the roughly 10% commission suppliers pay, so £10,000 of holidays sold earns the agent about £700.
  • One agent, Mark, recruited in 2021, paid a sign-up fee of about £150 plus £30 to £40 a month for InteleTravel's booking system and training.
  • PlanNet membership is optional, costs about £14 a month and pays roughly £3 for each new active agent recruited, plus bonuses and payouts as a rep's downline grows.

Compiled by The Board RoomSomething wrong?How this is made

Why it matters

  • cost With a fixed fee and a 7% cut of sales, an agent who sells less than roughly £430 to £570 of holidays in a month earns less in commission than that month's fee.
  • constraint On PlanNet's own numbers, recruiting is a weak fallback for an agent with a poor sales year: the average rep's yearly earnings cover about two months of the membership fee.
  • decision Influencer deals signed this quarter now have cause to ask what side businesses the talent pitches to the same followers, since one such income pitch is on the public record.

An InteleTravel agent keeps about 7% of what a customer spends, a 70% share of a supplier commission that runs at roughly 10% [12][21]. At £30 to £40 a month in fees [11], covering that charge alone takes between about £5,100 and £6,900 of holiday sales a year [22]. The sign-up fee comes on top [11]. Mark, who stayed for about two years, said: "I made about three bookings and maybe £1,000 in commission, but I was paying £32 a month in fees, plus about £100 to sign up" [4]. On his own figures, those fees come to about £868 [20]. "That wasn't because I was bad at it," he said. "It's not set up for people to succeed." [5]

The fallback he was offered was recruitment. After about 18 months of long days and a handful of sales, Mark said, the PlanNet rep who signed him up told him "to try recruitment instead, by signing up with PlanNet Marketing" [1][2]. At a £14 monthly fee and roughly £3 per new active agent [13], paying the fee from per-recruit money alone would take about five new agents every month [23]. The company's annual income disclosure puts average earnings across its general base of reps at about $40 a year [14]. At the report's own rate of $4 to about £3, that comes to roughly £30, a little over two months of the membership fee [24].

The advice to switch came from a rep whose own pay rises as the downline grows [13]. Some of the seven said signing up others became their main work, ahead of selling holidays [10]. "I ended up with a team of 10 people, but it never felt like me," Mark said. "The whole point of joining was to be a travel agent, not a recruiter." [3]

InteleTravel answers with the terms of self-employment. "As with any self-employed business owner, there can be no guarantee of continuous profit and success when starting a business," a spokesperson said [15]. The company said joining fees cover regulatory licensing and memberships, insurance, mandatory training and booking systems needed to meet UK travel rules [16]. New agents can cancel within 30 days for a refund, minus any commission earned that month [17]. A first-year profit guarantee refunds the shortfall if an agent has not earned back fees within 12 months [18]. To qualify, the agent must buy branded business cards, build a website, book one completed hotel stay every quarter and file a written claim within 30 days after the anniversary [19].

A skeptic would add that seven accounts make a small sample. The $40 average does not depend on the seven. It is PlanNet's own figure for its general base of reps [14]. It sits beside Hadlow's promise, made months before she entered the Love Island villa, that viewers could "catch flights and get paid mid-air" [6], and beside Pattison's page, which says it helps women "build confidence, income and freedom through a supportive online travel business" [8].

The seven were recruited by PlanNet reps, not by the influencers [9], so the report links no individual loss to Hadlow or Pattison. For a brand weighing either as a partner this quarter, I think the trade-off is reach against association. Their followers have been offered an income pitch that the company's own average does not bear out, and a contract signed now stays in force through whatever scrutiny follows. The Guardian report does not mention any regulator or complaint.

What to watch

  • Whether any UK regulator or advertising body responds to the Guardian findings or to influencer posts promoting PlanNet.
  • PlanNet Marketing's next annual income disclosure, and whether the average rep figure moves from about $40.
  • Whether Hadlow, Pattison or other named influencers change or drop their PlanNet promotion.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence60
Adoption
Insufficient
Hype gap+65
Incentives70
Confidence58
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    After about 18 months working long days, Mark had made only a handful of sales. "I was making no money on the travel side," he said.

    ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source
  2. [2]

    Mark said the PlanNet rep who recruited him told him "to try recruitment instead, by signing up with PlanNet Marketing".

    ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source
  3. [3]

    "I ended up with a team of 10 people, but it never felt like me," Mark said. "The whole point of joining was to be a travel agent, not a recruiter."

    ReportedSupportedSource: Mark, quoted by The Guardian2 sources— create a free account to open themView cited source

Sources

1 independent publisher whose own reporting we read for this story.

  1. theguardian.com

    1 article · October 3, 2026

    ‘I was making no money’: Travel agent side hustle promoted by influencers criticised over fees

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