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Korea's building fuel cell makers plan a joint export brand after losing their public-building mandate

Korea's building fuel cell makers plan a joint export venture on Japan's 2009 Ene-Farm model after a new hydrogen law dropped their public-building mandate. Members and terms are still being discussed, while the dated contracts are in power generation and storage.

The Investor · Invest desk

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Illustration accompanying Korea's building fuel cell makers plan a joint export brand after losing their public-building mandate
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What happened

  • The government's reason is emissions: building fuel cells mostly run on LNG and emit carbon dioxide when it is reformed, so it sees little benefit in a separate mandate.
  • An emergency committee of the Clean Hydrogen Products Council is organising the venture, which would put parts suppliers and finished-product makers under one brand.
  • Micopower, a solid oxide fuel cell maker, won generation projects last year at a Namyangju data center (9.8 MW) and a western Yangju sports center (2.8 MW).
  • Blue FC exported a fuel cell generator to a Spanish company last year, and DR Fuel Cell is running a biogas hydrogen demonstration with a Taiwanese company.

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Why it matters

  • cost Makers lose public orders now, and by the industry's own account any export revenue to replace them will take time to arrive.
  • decision Each maker now has to decide whether to put capital into a shared export brand or move its engineers into generation and storage work at home.
  • constraint The industry's case for a domestic comeback rests on clean hydrogen being blended into city gas, so any return of public demand waits until that infrastructure is built.

The mandate ended by omission. Building fuel cells had been on the list of renewable systems that public institutions must install until September 18, when the split of the New and Renewable Energy Act into separate renewable energy and hydrogen acts took effect [5]. The enforcement decree of the hydrogen act, which covers fuel cells, does not include the installation requirement [6]. Industry sources say low utilization rates also weighed on the decision [8].

The report does not say how many units public institutions bought under the old rule. The best available measure of the lost demand is one company's revenue mix. S-Prism gets about 65% of its revenue from building fuel cells [11], leaving roughly 35% [20] from everything else. Its June contract was for storage equipment: power conversion systems for a Korea Electric Power Corp. energy storage project [12], part of a plan to sell both hydrogen fuel cells and storage [11].

"We looked at how Japanese companies jointly created Ene-Farm, a residential fuel cell brand, in 2009," a committee official said [3]. "We are discussing participating companies and detailed plans," the official added [4]. The model is 17 years old [21]. By the official's own description it was a residential brand, and the Korean venture is meant for exports [2]. So far, the only part of the model being copied is a single brand owned jointly by parts suppliers and finished-product makers [2].

This can go a few ways. The venture could form and split the fixed cost of selling abroad among firms too small to carry it alone. Blue FC, for one, is going after Latin American markets by itself [10]. Makers might instead follow Micopower, which left building units for power generation in 2024 [13]. Its two project wins total 12.6 megawatts [22], and they come with a schedule. "The Namyangju project is scheduled to proceed within the second quarter of next year, linked to the Yangju timeline," a company official said [15]. In a third outcome, the government brings support back later. "Building fuel cells, which generate power on site, will become more useful once hydrogen infrastructure such as blending clean hydrogen into city gas is in place," an official at the Korea Hydrogen Fuel Cell Industry Association said [16].

I think the money takes the second path. The contracts that specify megawatts and quarters are in generation and storage. The export venture has a 2009 reference point and no settled membership list [4]. The association makes the opposite case: offsetting the intermittency of renewables takes more than storage [19], and the government should let companies "build up their technology while pursuing exports and more diverse business models," the same official said [17]. I am wrong if the joint brand books foreign orders on the scale of Micopower's 12.6 megawatts [22] before Namyangju is built [15].

What to watch

  • Whether the Clean Hydrogen Products Council committee names the companies joining the export venture and how ownership of the brand is split.
  • Any amendment to the hydrogen act's enforcement decree once clean hydrogen blending into city gas begins.
  • Whether Blue FC's Latin American push produces a named order.
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