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Leaked Fitbit Edge prices put Google's new tracker with a screen €80 above the Air

Google's Fitbit Edge will sell for €179 in Europe and £159 in the UK, according to a Dealabs leak, or about $180 in the US by 9to5Google's estimate. The roughly $80 premium over the screen-free Fitbit Air buys a display with Google Play access.

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Photograph accompanying Leaked Fitbit Edge prices put Google's new tracker with a screen €80 above the Air
Photo: theverge.com

What happened

  • According to the leaked details, the Edge has a 1.34-inch always-on OLED touchscreen and runs Fitbit OS with access to Google Play.
  • Its reported sensors include GPS, a barometer, a gyroscope, optical heart-rate and blood-oxygen sensors, and electrical sensors for ECGs.
  • Gemini reportedly provides real-time coaching and personalized fitness programs, and the tracker would alert wearers to signs of atrial fibrillation.
  • No release date has surfaced, though 9to5Google expects the tracker to debut in the very near future.

Compiled by The Product DeskSomething wrong?How this is made

Why it matters

  • cost Moving a wearer from the Air to the Edge costs about €80, £74 or an estimated $81 more, and the screen is the main difference the sources document for that money.
  • constraint Buyers who want the screen readable at a glance with always-on enabled will be charging the Edge every two days or so, whatever the seven-day headline says.
  • decision For an iPhone owner who wants a Google wearable with a display, the Edge becomes the top of the range, since the Pixel Watch is off the table for them.
  • contradiction The two reports describe Google Play support with different certainty, so the app catalogue that would justify paying for a screen is the least settled part of the leak.

A Fitbit Air owner who wants to read a message halfway through a run has to stop and take out a phone, because the $99 band has no screen [2]. The Edge is Google's version with a display [4]. 9to5Google places it between the Air and the Pixel Watch 5: smaller than the watch, with a screen for notifications and features the Air's minimalist design leaves out [12].

The leaked prices put a figure on that screen. Against the Air's €99 and £85, the Edge's €179 and £159 are €80 and £74 more [1][2][14][15]. That is 1.8 times the Air's price in euros and 1.9 times in pounds [16]. The leak covers Europe and the UK only [1]. The US figure of about $180 is 9to5Google's estimate, scaled from the Air's pricing in those markets, and it would put the Edge roughly $81 above the Air [3][17].

The battery is rated for seven days, and for two days with the display always on [5]. I'd expect the people paying €80 extra for a screen [14] to be the ones who leave it on. For them the Edge is a charge-every-other-day device. 9to5Google's spec list eases that a little: five minutes on the charger gives 24 hours of use [7]. The battery is also user-replaceable, so a worn cell does not have to retire the tracker [5].

The app case rests on the loosest wording in the leak, and the two reports word it differently. The Verge's account says the Edge runs Fitbit OS with access to Google Play [4]. 9to5Google, working from the same Dealabs report, wrote of "some form of Google Play integration" [8].

For anyone buying one of these, for themselves or for a team, two facts about the wearer sort the choice into a 2x2: whether they will read things on the wrist during the day, and which phone they carry.

When the wearer does not need to read anything on the wrist, the screen-free Air at $99 is the cheaper fit [2], and 9to5Google says it pairs with iPhones too [6]. A wearer who wants a screen and carries an iPhone has the Edge as Google's option, because the Pixel Watch series does not work with iPhones [6]. The Edge needs iOS 16.4 or later [9].

A wearer who wants a screen and carries Android 11 or later [9] is choosing between the Edge and the Pixel Watch 5. Neither report gives the watch's price to set beside the Edge's €179 [1].

What to watch

  • Google's own price and release date for the Edge, and whether the US price lands near 9to5Google's $180 estimate.
  • What Google Play integration covers at launch: the full store on the wrist or a limited set of apps.
  • The Edge's confirmed price set against the Pixel Watch 5's, which settles the Android half of the choice.
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