buildOne report1 publisher GitHub's SPF record uses all 10 DNS lookups RFC 7208 allows once the includes inside its vendors' records are counted. One more mail vendor would make SPF return PermError and leave GitHub's mail to pass DMARC on DKIM alone.
Reality
- Evidence60
- Adoption
- Insufficient
- Hype gap+5
- Incentives45
- Confidence55
buildOne report1 publisher Amazon's July 2026 overhaul left most existing SES senders on legacy pricing until they opt in. The Pro tier they would opt into bills a base fee per region, and its dedicated IP needs 45 days of warm-up before it isolates anything.
Reality
- Evidence58
- Adoption
- Insufficient
- Hype gap+5
- Incentives45
- Confidence55
buildOne report1 publisher AWS replaced the SES flat rate with three plans on July 21, 2026, so the same 100,000-email month now costs $16 on Essentials, $127 on Pro, $126 on Postmark's Platform, and somewhere between $110 and $200 on SendGrid.
Reality
- Evidence38
- Adoption30
- Hype gap+12
- Incentives
- Insufficient
- Confidence40
buildOne report1 publisher Presence and enforcement are different questions, and the free checkers only answer the first. The switches that matter are the qualifier on SPF's all term and DMARC's p=, sp= and pct= tags.
Reality
- Evidence60
- Adoption
- Insufficient
- Hype gap+12
- Incentives55
- Confidence55
buildOne report1 publisher Free quotas expire on the vendor's schedule, and on AI platforms that schedule is measured in months. The exit costs more than re-plumbing, so it belongs in the integration budget.
Reality
- Evidence40
- Adoption62
- Hype gap+28
- Incentives42
- Confidence45
buildOne report1 publisher Free React Email designs plus three agent instruction files put Resend's sending API one step away, reached before any human sits down to compare providers.
Reality
- Evidence42
- Adoption54
- Hype gap+28
- Incentives76
- Confidence48