Build1 publisher3 min readPublished
Amazon SES's July restructure prices a 100,000-email month at $16 before add-ons
AWS replaced the SES flat rate with three plans on July 21, 2026, so the same 100,000-email month now costs $16 on Essentials, $127 on Pro, $126 on Postmark's Platform, and somewhere between $110 and $200 on SendGrid.
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What happened
- Amazon SES restructured its pricing on July 21, 2026 into Essentials at $0.16 per thousand with no base fee, Pro at $0.22 plus $105 per account per region, and Enterprise at $0.23 plus $500 a month.
- New SES accounts no longer get the old free tier of 3,000 messages a month for a year, only the general $200 AWS credit for six months, while existing accounts keep the free tier through their original window.
- SendGrid no longer has a permanent free tier, leaving a 60-day trial capped at 100 emails a day before a paid plan that starts at $19.95 a month.
- Postmark's free tier is 100 emails with no paid overage at all, so the 101st send forces an immediate upgrade to a paid plan.
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Why it matters
- cost Anyone still quoting the old flat rate is out by 60 percent at 100,000 messages a month: about $10 then, $16 on Essentials now, before a single deliverability add-on is switched on.
- decision SES Pro's base fee is charged per account per region, so running two regions costs $210 a month before the first message, and region count becomes a billing decision.
- constraint Postmark's free tier has no paid overage, so a launch-day spike does not produce a surcharge; sending stops until somebody upgrades the account.
- precedent Deliverability features that used to ride along with a single per-thousand rate are now plan tiers and metered add-ons at SES, so a provider's headline rate predicts less of the invoice than it did.
Postmark's three paid plans include the same 10,000 emails a month and differ only in what the 10,001st costs [14]. Setting two plans equal gives you the switch point. Basic at $15 with $1.80 per thousand is cheapest up to about 13,000 a month; Pro at $16.50 with $1.30 holds from there to 25,000; above that, Platform at $18 with $1.20 wins, and at 100,000 it bills $126 [2][3][16].
AWS prices SES Pro at $0.22 per thousand plus a $105 monthly base fee, and describes that fee as adding dedicated-IP infrastructure and pre-send address validation [4]. Both of those have separate prices. A dedicated IP runs about $24.95 a month independent of plan [9], and cloudburn.io, which is not an AWS source, puts Virtual Deliverability Manager at $0.07 per thousand on top of the plan rate [8]. Assemble the same parts on Essentials at 100,000 messages and you get $16 for sending, $7 for VDM and $24.95 for the IP: $47.95, against $127 for Pro at that volume [4][7]. The $79 gap holds only if Pro's dedicated-IP infrastructure is the same product as the standalone IP, and the dev.to comparison does not link Pro's feature list to the standalone price.
The rates barely matter at the small end. A thousand messages a month on Essentials bills 16 cents [6], which no finance team is going to notice either way. The free tiers decide it there: Resend covers 3,000 a month behind a 100-a-day cap across three domains [11], Mailgun about 3,000 [21].
At exactly 100,000, Resend's Scale plan and Mailgun's Scale plan both cost $90 [11][21]. The dev.to comparison calls Resend the priciest of the five well past 100K because of its flat $0.90-per-thousand overage [12]. That rate sits below Mailgun's $1.10 on Scale [21], and Postmark switches to custom sales pricing above 1.5M a month [15]. Above 100K, the ranking turns on negotiated rates.
Mailgun's validation add-on is the line item most likely to surprise. It bills from $1.20 per 100 checks on Basic and Foundation down to $0.80 per 100 on Scale [22]. A team that validates every address it sends to, at 100,000 a month on Scale, pays 1,000 units at $0.80, or $800, nearly nine times the plan fee [7]. A team that validates only at signup is billed on signup volume.
SendGrid is the one you cannot compute from its own page. It shows $0.0011 per email at the Pro/100K volume selector, about $110 a month, and does not state whether the $89.95 Pro base fee sits inside that number or on top. That leaves a range of $110 to $200, and the dev.to writeup tells readers to run Twilio's own calculator before committing [20]. One SendGrid cliff has nothing to do with volume: dedicated IPs, which isolate your sender reputation from other customers on shared infrastructure, start at Pro, so a sender doing 5,000 a month that needs that isolation pays $89.95 [19][18].
What to watch
- Whether AWS publishes an official Virtual Deliverability Manager price alongside the new plans; the $0.07 per thousand figure comes from cloudburn.io, not from AWS.