Oliver Schusser said the Beats 360 came out of watching how people live with headphones all day, and the specification follows that brief at 295.4 grams, with cushions you can machine wash and IPX4 water resistance.
Reality
- Evidence58
- Adoption15
- Hype gap+22
- Incentives62
- Confidence57
Beats built each earcup of the 360 as a self-contained unit with its own battery and antenna. ZDNET's reviewer says that construction is what makes the pair sweat-resistant, and it costs buyers both the 3.5mm jack and USB-C audio.
Reality
- Evidence40
- Adoption
- Insufficient
- Hype gap+22
- Incentives45
- Confidence55
The Beats 360 are IPX4 rated and the knit pads wick sweat well, but The Verge's two reviewers found those same pads itchy away from the gym, and the plush set that fixes it is a $50 kit Apple is discounting to $10 until the end of October.
Reality
- Evidence62
- Adoption
- Insufficient
- Hype gap+20
- Incentives40
- Confidence58
The 360 lists at $349.99 against the Studio Pro's $299, and the difference buys a sealed earcup module, an IPX4 rating and pads that twist off in seconds. Tom's Guide still puts Bose ahead on noise cancellation.
Reality
- Evidence52
- Adoption30
- Hype gap+12
- Incentives58
- Confidence55
Samsung spent titanium on the hinge and left the dust digit at 4. A ZDNet reviewer left his foldable at home rather than carry it to a beach, which is the more useful review.
Reality
- Evidence38
- Adoption22
- Hype gap+32
- Incentives58
- Confidence44