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U-Haul ranks shrinking California second for Gen Z net arrivals

U-Haul's 2026 midyear data ranks California second for Gen Z net one-way arrivals, behind Texas, while the state missed the top 10 for boomers and Gen X. Whether those young movers become paying tenants in Los Angeles and the Bay Area depends on how many are moving back in with their parents.

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Illustration accompanying U-Haul ranks shrinking California second for Gen Z net arrivals
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Working adults living with parents: LA 20%, Austin 6% Share of working adults who live with their parents in each metro, according to an unnamed analysis cited by Fortune.

Bar chart comparing the share of working adults who live with their parents: 20% in Greater Los Angeles versus 6% in the Austin metro.

Working adults living with parents, one analysis cited by Fortune In % of working adults

Working adults living with parents: LA 20%, Austin 6% (Working adults living with parents, one analysis cited by Fortune)
ItemValueClaim
Greater Los Angeles20 % of working adults14
Austin metro6 % of working adults14

What happened

  • U-Haul's 2025 Growth Index gave California the largest net loss of one-way customers of any state for the sixth straight year.
  • Two California metros, the San Francisco Bay Area and Los Angeles, make Gen Z's top five in the midyear report, alongside New York City, Dallas-Fort Worth and Chicago.
  • Millennials ranked California No. 3, behind Florida and Texas, so the state's standing falls with each older generation.
  • San Diego, at No. 9 for Gen X, was the only California metro on either the boomer or the Gen X list.

Why it matters

  • cost Buying California rentals on the Gen Z signal means accepting a gross yield near 3.3% at state medians before any of that demand has been measured.
  • constraint This data can support a young-renter case for Los Angeles and the Bay Area; a Gen Z case for San Diego has to rest on other evidence.
  • exposure Rent forecasts that count Gen Z arrivals as new households are at risk if many are moving in with parents, a far more common arrangement in Greater Los Angeles than in Austin.

A second-place rank is an ordering, or more precisely an ordering of net equipment flows. The midyear report sorts states by their net gain of one-way trucks, trailers and U-Box containers between July 2025 and June 2026 [3]. Fortune's account of it does not include the size of any state's gain. Each move is credited to the generation of whoever signs the contract, renters must be 18, and not every one-way rental is a permanent change of address [11]. The sample also leans older. Millennials and Gen X together account for more than 60% of U-Haul's one-way rentals [10], so Gen Z, boomers and everyone else combined make up less than 40% [19]. The Census Bureau puts California's population decline at 0.5% between April 2020 and July 2025 [1]. On a base of about 39.4 million, that is roughly 200,000 people [8][20].

U-Haul's own explanation is that Gen Z is moving toward densely populated markets with lots of colleges, entry-level jobs and apartments [7]. A second possibility is that many are going home. In 2025 a record one in three adults younger than 35 lived at home with their parents, and most of them had jobs [13]. In Greater Los Angeles, 20% of working adults share a home with their parents, according to one analysis cited by Fortune, against 6% in the Austin metro [14]. A move into a parent's house adds a resident and no lease. A third is that a rank built from a minority of U-Haul's customers tells you little about California's housing demand in either direction.

For a landlord, only the first explanation produces rent. Census figures for 2020 to 2024 put the median owner-occupied home in California at $734,700 and median gross rent at $2,036 a month [12]. A year of that rent is $24,432, so the median home costs about 30 years of median rent [21]. The comparison is crude, since the two medians describe different housing. According to a Bank of America study, 54% of those aged 18 to 27 contribute nothing to their housing costs [15].

The jobs data gives the first explanation its best support. The state's Employment Development Department counted 138,500 jobs added over the past year [16]. On an 18.2 million payroll base that is growth of about 0.8% [23], and the 39,400 the BLS reported for August alone works out to about 28% of that twelve-month total [22]. The Legislative Analyst's Office has warned that early-2026 job growth may have been overstated, and California's unemployment rate remains among the highest in the country [17].

We think the report shows California still ranks near the top for young movers, and leaves open whether they add paying households. The counter-thesis is that young workers drawn to the largest payroll count of any state [9] will form households once they are earning, wherever they sleep in the first year. That case gets stronger if the 2026 job gains hold up despite the LAO's warning, and weaker if moving home turns out to be the main reason Gen Z trucks head to California. Rising lease signings by under-25s in Los Angeles and the Bay Area would prove us wrong.

What to watch

  • Whether U-Haul's next annual Growth Index again gives California the largest net loss of one-way customers, a seventh straight year.
  • Revisions to California's early-2026 payroll figures following the Legislative Analyst's Office warning that job growth may have been overstated.
  • Whether Census estimates show California's decline since April 2020 narrowing while Gen Z keeps ranking it second.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence55
Adoption
Insufficient
Hype gap+25
Incentives
Insufficient
Confidence50
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    California's population fell 0.5% between April 2020 and July 2025, according to the U.S. Census Bureau.

    ReportedSupportedSource: U.S. Census Bureau, via FortuneView cited source
  2. [2]

    California posted the largest net loss of one-way U-Haul customers of any state for the sixth straight year in U-Haul's 2025 Growth Index.

    ReportedSupportedSource: U-Haul 2025 Growth Index, via FortuneView cited source
  3. [3]

    U-Haul's 2026 Midyear Migration Trends National Report ranks states and metros by their net gain of one-way U-Haul trucks, trailers and U-Box containers from July 2025 through June 2026, and puts California at No. 2 for Gen Z (born 1997-2012), behind only Texas.

    ReportedSupportedSource: U-Haul, via FortuneView cited source

Sources

1 independent publisher whose own reporting we read for this story.

  1. fortune.com

    1 article · October 11, 2026

    Gen Z is defying trends and betting on California—even as older Americans flee to the Sun Belt

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