Leadership1 distinct publisher3 min readUpdated
Actuate went from 250 attendees in 2024 to 1,500 this year and could have sold 2,000. Almost none of them brought a working robot, which tells you where the bottleneck sits.
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Actuate, a robotics conference held this week in a former Army warehouse at Fort Mason in San Francisco, drew 1,500 investors, founders and engineers [1]. The machines were the thing that did not show up, and the distance between the size of the crowd and the amount of working hardware on the floor is the most useful planning input the event produced [7].
The attendance curve is the clean part of the story. The inaugural event in 2024 drew about 250 people, 500 came the following year, and attendance tripled this year [2][3][1]. That is roughly a sixfold increase in two years [4]. Adrian Macneil, cofounder and CEO of Foxglove, the startup that runs the conference, said they could have sold more than 2,000 tickets with a bigger venue [5]. Macneil, whose company sells software for analysing data off robots, also told the audience that for most of the past two decades venture capitalists saw robotics as an unsuccessful money pit [6][14].
The capital has followed the sentiment. According to Crunchbase, robotics startups raised a record $15 billion globally in 2025 and another $18.8 billion so far this year [8][9], which puts the partial year about 25 percent above the full-year record [10].
What that money has not yet bought is machines. Business Insider's reporter counted a few robot dogs doing backflips at a booth and Andromeda's companion humanoid, Abi, blowing bubbles during CEO Grace Brown's talk, and little else [7]. "Hardware is the missing piece," Theophile Gervet, cofounder and president of Genesis AI, said at the conference. "There's less hardware being built than what the industry needs" [11]. In the expo hall, data vendors outnumbered hardware companies [12]. Uber AI Solutions pitched data collection and labelling; Instawork showed a wearable camera system that lets gig workers gather real-world data for robots [13]. There is no equivalent of the open internet corpus for physical movement, which is why a panel called "The Data Wars" pulled researchers from Nvidia, Physical Intelligence and Generalist [15][16]. Macneil described the current state as an absolute feeding frenzy of people producing and buying data [17].
The supply side got harder last month, when the Federal Communications Commission imposed restrictions on new foreign-made "advanced robotic devices" [18]. Chinese companies accounted for roughly 90 percent of global humanoid shipments last year [19]. US manufacturers welcomed the protection; startups and researchers argued that losing cheap Chinese hardware sets the country back [20]. Sebastian Thrun, who founded the Google self-driving project that became Waymo, called the rule "a bit of a problem" in a surprise keynote, then disclosed a new robotics startup of his own, Dulo [21][22]. Fred Parietti, CEO of Multiply Labs, said he had anticipated decoupling and built much of his supply chain in Europe, and still depends on Chinese humanoids to load and unload equipment without contaminating it: "There is no alternative right now" [23][24].
For anyone budgeting around physical automation, the sequencing matters more than the headline numbers. Money is arriving years ahead of fleets you can buy, install and staff. Watch whether next year's expo floor is still dominated by data vendors, watch procurement lead times and certification paths for any device with a foreign bill of materials, and treat vendor deployment dates that assume unrestricted access to Chinese hardware as unpriced risk rather than a schedule.
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Ranked by verification strength, evidence, and original report placement.
Actuate, a robotics conference held this week in a cavernous former Army warehouse at Fort Mason in San Francisco, drew 1,500 robotics investors, founders and engineers; attendance tripled from the prior year.
Adrian Macneil, cofounder and CEO of Foxglove, the startup that organizes Actuate, said they could have sold over 2,000 tickets if the venue had space.
In his opening remarks Macneil said: "For most of the past two decades, robotics was seen as an unsuccessful money pit by VCs."
Hardware was scarce at the conference: the reporter spotted a few robot dogs doing backflips at a booth and Abi, Andromeda's multicolored companion humanoid, blowing bubbles into the audience during CEO Grace Brown's talk, and otherwise it was slim pickings.
Evidence-backed comparisons of source perspectives and observed adoption signals. Read the methodology
Which Builder, Operator, and Investor concerns the observed source mix emphasized—not a truth score.
Evidence, demonstrated adoption, hype gap, incentives, and confidence are assessed independently, each on its own current evidence. How these are measured.
Firsthand but single-outlet
Every claim rests on one on-site correspondent's report. That report is strong where it is firsthand and attributable — named executives quoted on the record (Macneil, Gervet, Thrun, Parietti), directly observed expo-hall composition — and weaker where it relies on unverifiable or unsourced numbers: attendance and 2,000-ticket demand come from the organizer, and the ~90% Chinese humanoid shipment share carries no named provider. Funding totals are attributed to Crunchbase, a third party, but are not independently reconciled.
Capital and interest ahead of fielded hardware
Adoption signals split. Money, attendance and vendor activity are concrete and growing: $18.8B raised year to date after a record $15B year, sixfold conference growth in two years, a public-market listing for Unitree, and commercial data offerings from Uber AI Solutions and Instawork. Deployed robot hardware is the thin part — the report identifies only one named production deployment (Multiply Labs' use of Chinese humanoids) and describes almost no working machines at a 1,500-person robotics conference.
Enthusiasm running ahead of deployable hardware
The gap being measured is the industry's, not the article's: the reporting is self-aware and documents the mismatch it describes. Funding at a record pace, tripled attendance, ubiquitous 'physical AI' talk and a 600% IPO pop sit alongside an expo hall where data vendors outnumbered robot makers and the correspondent found 'slim pickings' in working machines, with the featured humanoids imported from the supplier the US is now restricting. Positive but moderate, because the deflating evidence comes from the same reporting rather than being suppressed.
Promotional venue, mostly disclosed
Most quoted parties have direct commercial stakes in the narrative. The conference is run by Foxglove, which sells robotics data-analysis software and benefits from the data 'feeding frenzy' its CEO describes; that dual role is disclosed. Attendance and ticket-demand figures are organizer-supplied. Founders quoted on hardware scarcity (Genesis AI) and Chinese-hardware dependence (Multiply Labs) are describing constraints on their own businesses, and Thrun used the keynote to launch a startup. Nvidia sponsored an event party while its researchers appeared on the data panel.
Moderate — directionally solid, numerically soft
The core assessment — capital and interest ahead of hardware, with regulatory risk concentrated on Chinese supply — is supported by firsthand observation and multiple named executives converging on the same constraint. Confidence is held near the middle because the cluster has one publisher, several key numbers are organizer-supplied or unattributed, the expo-hall observation is inherently anecdotal, and no FCC order details or company financials are available to test the durability of either the boom or the bottleneck.
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1 article · August 21, 2026