Science1 publisherNot yet confirmed elsewhere2 min readPublished
Noise assessment for planned Keswick data centre flags 72 rooftop chillers
Plans for a 150MW data centre at Keswick, near Norwich, include a noise assessment warning of "very high" noise, mostly from 72 rooftop chillers. Norwich Apex Data Centre says the finished design holds noise nearby to existing background levels, and South Norfolk Council will have to judge whether the mitigation can deliver that.
The Scientist · Science desk

What happened
- The company says the centre will be air-cooled, so water would be needed only for staff uses such as toilets, with none drawn from nearby rivers or marshes.
- Norwich Apex Data Centre says its environmental assessments show no harm to nearby designated wildlife sites, including Marston Marshes.
- Thousands have signed a petition against the scheme, citing the neighbouring wildlife sites as well as water use, noise and the building's effect on the landscape.
Compiled by The ScientistSomething wrong?How this is made
Why it matters
- contradiction The "very high" finding describes the site before mitigation and the background-level claim describes it after, so planners are judging a mitigation scheme whose figures the published account does not show.
- constraint Because the noisy chillers are cooling plant, any change made to quieten them alters the same system the developer relies on to say the site needs no cooling water.
- decision The council leader objects on size, so a convincing noise scheme would still leave councillors with a question about scale that mitigation cannot answer.
"Very high" and "in line with existing background levels" can both be true, because they describe two versions of the same building. The first comes from the noise assessment, which found the site has the "potential to generate very high levels of noise to the surrounding area" and would need extensive mitigation [2]. The second is the developer's description of the finished design, measured at surrounding sensitive locations [12]. The gap between the two is the mitigation scheme. The BBC's account does not include decibel figures or the background readings that comparison depends on.
Most of the noise would come from the 72 chiller units on the roof [3]. The company's water case rests on cooling too. It says air cooling means no water is required for cooling, with water used only for staff facilities and none taken from nearby rivers or marshes [4]. Chillers are cooling plant. The design choice that answers the water objection is therefore the same equipment the assessment names as the main noise source [13]. Work to quieten the chillers is work on the system the company cites to show the site needs no cooling water.
The company is just as firm on wildlife. "Our environmental assessments conclude the data centre will not harm nearby designated wildlife sites," a spokesperson said [5].
Whether noise decides the application is a separate question. So far the record points to scale. Daniel Elmer, who leads South Norfolk Council for the Conservatives and represents Keswick on the county council, has said he will lodge a formal objection [7]. "My personal view, is that it is just too damned big for the site it would be on," he told the Local Democracy Reporting Service [8]. "It is right next to the marshes and the southern edge of Norwich, while it is near a listed church," he said [9]. According to the BBC, the petition's signatories are worried mainly about the neighbouring wildlife sites. Water use, noise and the effect of the building's scale on the landscape are also cited [6].
I think the technical argument will concentrate on noise. It is the one topic where the developer's own submission concedes a large effect before mitigation [2]. The objection from the council's leader concerns the size of the building on that site [8].
The developer's case also includes up to 150 permanent jobs and planting and landscaping to screen the building [10]. The site is close to an electrical substation for North Sea offshore wind farms, from which the centre could draw power [11].
What to watch
- Publication of the predicted noise levels at each sensitive location, with and without mitigation, set against the measured background readings.
- The text of Daniel Elmer's formal objection, and whether it adds noise to his complaint about the building's size.
- South Norfolk Council planning officers' recommendation, and which of noise, water, wildlife or scale it treats as decisive.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence45
- Adoption
- Insufficient
- Hype gap+20
- Incentives60
- Confidence45
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Plans have been submitted to South Norfolk Council for a 150 megawatt data centre in Keswick on the edge of Norwich, including assessments of its potential environmental impact.
- [2]
Assessments of the noise the facility could create found it has the "potential to generate very high levels of noise to the surrounding area" and would require extensive mitigation measures.
ReportedSupportedSource: Noise assessment submitted with the plans, as reported by the BBCView cited source - [3]
The majority of the noise would come from the 72 chiller units on the roof.
- [4]
"The data centre will use air-cooling technology, meaning no water will be required for cooling. Water will only be needed for everyday uses, such as toilets and staff facilities, with none taken from nearby rivers or marshes."
- [5]
"Our environmental assessments conclude the data centre will not harm nearby designated wildlife sites." Norwich Apex Data Centre says assessments showed it would not harm protected areas such as Marston Marshes.
- [6]
Thousands of people have signed a petition against the scheme over fears it could harm neighbouring wildlife sites; there is also concern over its water usage, noise pollution and the scale of the facility harming the landscape.
- [7]
Daniel Elmer, the Conservative leader of South Norfolk Council and county councillor for Keswick, said he will formally object to the proposed facility.
- [8]
"My personal view, is that it is just too damned big for the site it would be on."
- [9]
"It is right next to the marshes and the southern edge of Norwich, while it is near a listed church."
- [10]
The firm said the facility could create up to 150 permanent jobs and would include planting and landscaping to screen the development and reduce its visual impact.
- [11]
The data centre would be located close to an electrical substation for offshore wind farms in the North Sea, from which it could draw power.
- [12]
"The facility has also been designed so that operational noise levels at surrounding sensitive locations are in line with existing background levels."
ReportedInsufficientSource: Norwich Apex Data Centre spokesperson2 sources— create a free account to open themView cited source - [13]
The cooling design the company cites to say no water is needed for cooling and the rooftop chiller units identified as the main noise source are the same cooling plant, so noise mitigation on the chillers is work on the system underpinning the water case.
Sources
1 independent publisher whose own reporting we read for this story.
- bbc.co.ukData centre raises noise and wildlife impact fears
1 article · October 8, 2026
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