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ProductIndependently confirmed2 publishers2 min readPublished

Apple's new Switch to Safari page gives Mac users more than 10 reasons to leave Chrome

Apple has launched a "Switch to Safari" campaign urging Mac users to drop Chrome, with a web page listing more than 10 reasons. Its speed and battery figures are Apple's own "up to" claims, and the coverage shows no change in Mac browser share.

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Photograph accompanying Apple's new Switch to Safari page gives Mac users more than 10 reasons to leave Chrome
Photo: macrumors.com
Apple claims Safari is faster and uses less battery Figures Apple's Switch to Safari page states for Safari against Chrome on the Mac, as reported by 9to5Mac and MacRumors.

Apple's Switch to Safari page says Safari is up to 35% faster than Chrome at loading frequently visited sites on a Mac, offers up to 5 hours more video streaming than Chrome, and lists more than 10 reasons to switch.

Apple claims Safari is faster and uses less battery
FigureValueNoteClaim
Faster than Chrome on frequently visited sites, up to35%11
More streaming vs Chrome5 hours, up to10
Reasons listed, more than10 reasons2

What happened

  • Apple's page says Safari is up to 35% faster than Chrome at loading frequently visited sites on a Mac, according to 9to5Mac.
  • The same page claims up to 5 more hours of video streaming on a Mac with Safari than with Chrome.
  • Apple also says Chrome lets more third-party trackers follow people across the web and collect and sell their data to advertisers.
  • Two new YouTube videos back the page, one on Safari's Intelligent Tracking Prevention and one on its Distraction Control feature.

Why it matters

  • constraint The 35% figure applies to frequently visited sites, so it says little about how Safari handles a visitor's first load of your site.
  • exposure Apple is advertising tracking prevention as a reason to switch, so any attribution setup that depends on cross-site tracking should be checked against Safari sessions.
  • decision Each web team has to answer from its own Mac session split whether Safari deserves a standing line in the weekly report.

A Mac user who lands on Apple's new Switch to Safari page gets a side-by-side comparison chart and a feature list that includes Reader Mode, Notify Me, Profiles and Apple Pay [4]. The sales line is short. Apple said, "Safari is a more powerful and private browser than Chrome." [7]

Both performance figures that 9to5Mac reproduces carry an "up to" qualifier [10][11]. MacRumors describes the speed advantage more narrowly, as faster performance for certain tasks [2]. Neither report describes how Apple tested any of it.

The sources document Apple's own marketing material [1]. The first number that would show a move in share is Safari's share of Mac sessions, and each site holds that number in its own analytics.

Naming Chrome in Safari marketing already has precedent this year. Earlier, Apple ran "Privacy on iPhone", which pitched Safari as the more private alternative to Chrome [5], and 9to5Mac calls the Mac page the latest in a run of head-to-head Safari-versus-Chrome promotions [6]. The Mac page widens the argument from privacy to speed and battery [2].

One claim touches page design directly. Apple's page says Chrome doesn't remember which distractions a user wants to keep hidden [9]. The comparison implies Safari does. If so, an element a visitor hides once could stay hidden on return visits, and teams that run consent banners or promotions would want to see whether that shows up in their Safari sessions.

For the person who has to answer for this on Friday, we'd suggest a two-by-two built from the team's own logs. Split Mac sessions by browser. On one axis, put whether Safari's share of Mac sessions has moved since the campaign began. On the other, put whether Safari sessions finish the thing you care about (a purchase, a sign-up, a second visit) at a different rate than Chrome sessions. Count completed tasks, not visits or time on page.

Share moved and outcomes differ: Safari is now a segment that needs its own fixes. Share moved and outcomes match: note it and leave the roadmap alone. Share flat and outcomes differ: the gap predates the campaign and deserves a fix anyway. Share flat and outcomes match: the campaign changes nothing in your reports.

What to watch

  • Safari's share of Mac sessions in your own analytics over the weeks after the campaign, counted by completed task.
  • Whether Apple publishes test methods for the 35% and 5-hour figures, or Google answers the comparison.
  • Whether Apple details how Distraction Control treats elements a visitor has hidden, since site owners would feel that first.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence25
Adoption
Insufficient
Hype gap+35
Incentives85
Confidence70
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.

    ReportedSupportedSource: MacRumors2 sources— create a free account to open themView cited source
  2. [2]

    Apple's new "Switch to Safari" page outlines more than 10 reasons Chrome users should switch, including faster performance for certain tasks, privacy features, and less battery consumption.

    ReportedSupportedSource: MacRumors2 sources— create a free account to open themView cited source
  3. [3]

    Apple has published two YouTube videos promoting Safari's Intelligent Tracking Prevention and Distraction Control features.

    ReportedSupportedSource: 9to5Mac, also reported by MacRumors2 sources— create a free account to open themView cited source

Sources

2 independent publishers whose own reporting we read for this story.

  1. 9to5mac.com

    1 article · October 12, 2026

    Apple’s new ‘Switch to Safari’ campaign details why you should ditch Chrome
  2. macrumors.com

    1 article · October 13, 2026

    Apple Explains Why Chrome Users Should 'Switch to Safari'

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