Archive study finds U.S. cattle lobby answered early methane science with public relations
University of Miami researchers found the National Cattlemen's Association knew by 1989 that cattle methane contributed to global warming. Its records, analysed in PLOS Climate, show a response built on public relations to keep consumers buying beef.
Reality
- Evidence60
- Adoption
- Insufficient
- Hype gap+5
- Incentives
- Insufficient
- Confidence55