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Person

Phil Schiller

Apple Fellow and former longtime marketing chief who previously led App Store policy and the company's product launch events.

Known aliases

  • Philip Schiller
  • Schiller

Current stories

productConfirmed4 publishers

Apple hands its deal team back to the CFO who scrapped its cash target

Apple named Steve Smith to run mergers and acquisitions and put the deal team back under finance chief Kevan Parekh, replacing Adrian Perica. Parekh ended Apple's net-cash-neutral policy in May, a change analysts read as room to buy.

Perspective Coverage

7 publishers
Builder
Builder 11%
Operator
Operator 50%
Investor
Investor 39%

Reality

Evidence72
Adoption
Not scored
Hype gap+20
Incentives
Not scored
Confidence70
productConfirmed5 publishers

Apple restarts its hunt for App Store margin with Schiller out of the chair

Bloomberg's Mark Gurman reports that Ternus and Cue want more from a store he estimates at $30bn a year, at a moment when Appfigures has US commission revenue falling and the Supreme Court has yet to rule.

Perspective Coverage

5 publishers
Builder
Builder 41%
Operator
Operator 28%
Investor
Investor 31%

Reality

Evidence40
Adoption
Not scored
Hype gap+25
Incentives60
Confidence50