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company

Oura

Oura is a Finnish-American health technology company known for the Oura Ring, a smart ring tracking sleep, activity, and biometrics.

Known aliases

  • OURA
  • Ōura
  • Oura Health
  • Oura Health Oy
  • Oura Inc
  • Oura Inc.
  • Ouraring
  • Oura Ring
  • Oura Ring 5

Relationships

No evidence-backed relationships are recorded.

Current stories

invest32 publishers

Anthropic's pre-Thanksgiving IPO would value it at roughly 400 times last year's revenue

Anthropic could start marketing its IPO the week of Nov. 9 at a valuation of $1.8 trillion to $2 trillion, Bloomberg reported. How much money it draws from other AI stocks before Thanksgiving depends on a share count the reports have not disclosed.

Perspective Coverage

32 publishers
Builder
Builder 14%
Operator
Operator 13%
Investor
Investor 73%

Reality

Evidence55
Adoption60
Hype gap+25
Incentives68
Confidence58
product4 publishers

Oura delays its $2.2bn IPO as shares reportedly head for the low end of its range

Oura postponed its $2.2bn Nasdaq IPO on pricing day after its shares reportedly looked set to sell at the bottom of their $40-to-$44 range. Even $40 a share would have valued the profitable ring maker near $14.2bn, above its 2025 private round, so the dispute is over how far above.

Perspective Coverage

4 publishers
Builder
Builder 9%
Operator
Operator 17%
Investor
Investor 74%

Reality

Evidence68
Adoption50
Hype gap+25
Incentives60
Confidence62
invest5 publishers

Existing holders take 73% of the stock on offer in Oura's $2.2 billion IPO

Existing holders are selling 36.5 million of the 50 million shares on offer. Oura's own 13.5 million would net about $532.6 million at the $42 midpoint, ahead of pricing on September 29 at up to $14.1 billion.

Perspective Coverage

5 publishers
Builder
Builder 19%
Operator
Operator 22%
Investor
Investor 59%

Reality

Evidence72
Adoption78
Hype gap+18
Incentives76
Confidence68
product3 publishers

A $985m buyback premium turned Oura's $60.8m profit into a $924.3m loss

The deemed dividend sits three lines under the net income in the same S-1, and each outlet picked a different line. Under both is a subscription that attaches to 94% of rings and now carries the margin.

Perspective Coverage

3 publishers
Builder
Builder 32%
Operator
Operator 17%
Investor
Investor 51%

Reality

Evidence86
Adoption74
Hype gap+16
Incentives84
Confidence79
product1 publisher

Apple ships the readiness score Oura built its brand on

Apple will put a 0-to-10 readiness score on the Watch Series 12 and Ultra 4, a metric Oura has kept central since its 2015 Kickstarter. The score depends on battery life, and that is where Oura still leads.

Publishers:cnet.com

Reality

Evidence42
Adoption28
Hype gap+24
Incentives55
Confidence45

Earlier coverage

  1. Apple's next Watch app takes aim at the readiness score Whoop and Oura sell

    Product · August 30, 2026 · 1 publisher

  2. Bloomberg says Apple is testing all-day heart rate tracking, separately working on Whoop-like wellness software

    Product · August 30, 2026 · 1 publisher

  3. Oura wants $16bn for a $399 ring and a subscription line nobody has seen

    Product · August 25, 2026 · 2 publishers

  4. Oura's $3B IPO asks $16B for a business where four fifths of revenue is still hardware

    Invest · August 25, 2026 · 1 publisher

  5. Eight Sleep needs the FDA to turn a $2,999 mattress cover into a billable device

    Invest · August 24, 2026 · 1 publisher

  6. Oura's 95% is a test result, not a sensor spec, and that is where the lawsuit lands

    Product · August 23, 2026 · 3 publishers

  7. The disclaimer quietly left the room: 40 million daily health questions now end with the user

    Science · August 19, 2026 · 1 publisher