Skip to content

Google AI Ultra

Google's top-tier AI subscription plan, offering the highest usage limits and earliest access to Gemini models and features, above the AI Pro tier.

Known aliases

  • AI Ultra
  • Google AI Ultra plan
  • Ultra

Current stories

productConfirmed14 publishers

Google makes $19.99 a month the entry price for Gemini Pro

Google will cut free Gemini app users to Flash-Lite on October 9 and pull Pro from its $4.99 AI Plus plan, making $19.99 AI Pro the cheapest plan with Pro. The same plan picks up Deep Think, so teams on free or Plus seats now have to decide, person by person, which model the work needs.

Perspective Coverage

16 publishers
Builder
Builder 20%
Operator
Operator 64%
Investor
Investor 16%

Reality

Evidence78
Adoption
Insufficient
Hype gap+8
Incentives60
Confidence74
buildConfirmed3 publishers

Google's free Gemini tier reportedly drops to Flash-Lite from October 9

Google will run free Gemini only on Flash-Lite, its smallest model, from October 9, a dev.to post reports, citing Martincid.com. Teams that summarise on the free tier have one anecdote to judge quality by, and it found the output accurate but missing some nuance.

Perspective Coverage

3 publishers
Builder
Builder 20%
Operator
Operator 45%
Investor
Investor 35%

Reality

Evidence70
Adoption
Insufficient
Hype gap+30
Incentives55
Confidence65
buildOne report1 publisher

Gemini Notebook's mobile Live Chat now reaches all Google AI Pro users

Google has finished rolling out Gemini Notebook's mobile Live Chat to 100% of Google AI Pro users, according to its rollout announcement. Teams already on Pro can start a mobile trial over their notebook sources now instead of waiting for their accounts to be reached.

Publishers:dev.to

Reality

Evidence40
Adoption
Insufficient
Hype gap+5
Incentives55
Confidence45
buildOne report1 publisher

Gemini Notebook's voice mode answers from your uploads

Google's mobile voice mode answers from the files you uploaded. That makes notebook curation the thing that determines answer quality. The rollout starts with Google AI Ultra, and Google has not published a date for everyone else.

Publishers:dev.to

Reality

Evidence40
Adoption15
Hype gap+10
Incentives70
Confidence35
leadershipOne report1 publisher

Google prices AI Ultra for developers at $100 a month a person

Google has published a price for frontier-tier access aimed at technical staff, and the figure a manager has to defend is per person per month, on a plan whose usage limits are quoted as multiples of a Pro allowance the company has not spelled out.

Publishers:blog.google

Reality

Evidence58
Adoption
Insufficient
Hype gap+30
Incentives85
Confidence62