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Visits search engines send to websites via result links, a key revenue source for publishers now shrinking as AI-generated answers replace click-throughs.
SPUR added more than 40 publishers on Oct. 12, including The New York Times, The Economist and AFP, taking the coalition past 80 members. Its tracking standard for AI use of news is final, though no AI company has been identified as agreeing to report under it.
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Bernadette Meehan, the Wikimedia Foundation's new CEO, says Wikipedia's human page views fell 8% while AI tools draw on its content without credit or payment. Whether AI firms pay for it turns on whether a paid feed beats scraping a site that stays open.
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Redactions came off a 92-page plaintiffs' brief in the consolidated OpenAI copyright case on Thursday. Inside are internal Microsoft and OpenAI documents on substitution, memorised training data and collapsing publisher click-throughs.
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A new filing in the New York Times case against OpenAI and Microsoft builds its market-harm argument out of the two companies' own internal documents, obtained in discovery. Anyone shipping an answer feature on these models sits downstream of it.
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Profound raised $96 million at a $1 billion valuation in February and Adobe closed on Semrush in April. Both deals assume presence in AI answers can be counted, and when ChatGPT names a brand without a link there is no referrer to count it.
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The Axios CEO says the answer to AI's flood of options is a meeting about what to kill, and he is now planning in seven-week increments after Google Search fell from 30-40% of the site's traffic to 5-10%.
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Pew's click-rate gap between visits with and without an AI summary is measured across two different groups of searches in one month, so how much of it reaches a page depends on that page's query mix.
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A SparkToro estimate puts clickless US Google searches at 68.01% for the first four months of 2026. The counters that survive that are citation and what a visitor does after the answer.
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