Skip to content
Today
Sign in

Topic

Apple Product Launches

Apple hardware launch timing, branding and form-factor expansion, including the reported early-September foldable event.

Sign in to follow

Current stories

productConfirmed14 publishers

Laptop refreshes for editors can wait three weeks for Apple's touchscreen MacBook Pro

Apple will launch its first touchscreen OLED MacBook Pros on or around October 27, according to Bloomberg. For teams due a MacBook refresh, that puts a three-week hold on the table for a machine whose price and ship date are still unknown.

Publishers:9to5mac.combusinesstoday.incryptobriefing.comcultofmac.comdigitaltrends.comengadget.comidropnews.commacrumors.commacworld.commashable.commezha.netnotebookcheck.netpcmag.compymnts.comqz.comt3.comtechrepublic.comtechspot.comtechtimes.comtheverge.comtomsguide.comtrustedreviews.comuk.pcmag.comvideocardz.com

Perspective Coverage

24 publishers
Builder
Builder 18%
Operator
Operator 56%
Investor
Investor 26%

Reality

Evidence45
Adoption
Insufficient
Hype gap+25
Incentives30
Confidence50
productConfirmed19 publishers

Apple's October 13 'Welcome home' launch is expected to bring a hub built for several rooms

Apple set an October 13 'Welcome home' launch in New York, where it is expected to show a 6-inch smart home hub, a new Apple TV and a HomePod mini. MacRumors puts the hub near $350 each and says Apple pictures several per home, so a buyer's bill is per household.

Publishers:9to5mac.combusinesstoday.incnet.comcultofmac.comgizmodo.comidropnews.commacrumors.commashable.commobilesyrup.comnotebookcheck.netosxdaily.comphandroid.comqz.comt3.comtechradar.comtechtimes.comthehindu.comthenextweb.comtheverge.comthurrott.comtidbits.com

Perspective Coverage

21 publishers
Builder
Builder 16%
Operator
Operator 58%
Investor
Investor 26%

Reality

Evidence45
Adoption
Insufficient
Hype gap+20
Incentives30
Confidence60
productConfirmed15 publishers

Siri, built partly on Google's Gemini, leads all three home devices Apple reportedly plans for October

Apple plans three smart home devices for October, all built around Siri AI, according to Bloomberg's Mark Gurman. That puts a Siri that BGR says needed Google's Gemini models to ship between every household and the home integrations it uses.

Publishers:9to5mac.combgr.combusinesstoday.incnet.comcultofmac.comdaringfireball.netdigitaltrends.comgizmodo.comhothardware.comidropnews.commacrumors.commacworld.commashable.compcmag.comphandroid.compocket-lint.comthenextweb.comtheverge.comthurrott.comtomsguide.com

Perspective Coverage

20 publishers
Builder
Builder 13%
Operator
Operator 69%
Investor
Investor 18%

Reality

Evidence45
Adoption
Insufficient
Hype gap+20
Incentives
Insufficient
Confidence55