Product2 publishers3 min readPublished
Middle schoolers turned a quiet NPR podcast thread on Spotify into their group chat
Middle schoolers ran a group chat under NPR's Wild Card on Spotify after looking for podcasts with few comments, This American Life reported. Teams that ship comments should expect minors in their least-read threads, where staff are least likely to look.
The Product Desk · Product desk
What happened
- Wild Card showrunner Dave Blanchard took the emoji-filled, shorthand posts for an odd strain of bot and deleted them.
- Producer Hannah Chin looked at the screenshots and recognized almost immediately that the posters were kids, not bots.
- The Wild Card team also reported the posts to Spotify, according to TechCrunch.
Compiled by The Product DeskSomething wrong?How this is made
Why it matters
- exposure Kids went looking for threads with few comments, so the parts of a comment product that staff read least are the parts most likely to host minors.
- constraint Kids' shorthand and emoji look like bot spam, so moderation that judges posts on content alone can delete minors' messages without anyone learning minors are there.
- precedent With a second NPR show affected, podcast publishers have grounds to plan for kids turning up in their comment threads again.
One account noticed the cleanup. After the deletions it posted "so it deleted my com" under the episode [5], and Blanchard took screenshots of the thread to NPR's Slack [6].
The team read the posts as spam. "It was just like gibberish," Blanchard told Glass [3]. The posts were "clipped, weird, incoherent," he said, heavy on emoji and shorthand [4]. The users were talking to each other in a box built for listener comments. Chin had done a version of it as a kid. "I was a kid who used weird parts of the internet not as they were originally designed to talk to my friends," Chin said. "I talked back and forth with my friends on Google Docs." [8][9]
"Um, I think we just, like, looked for podcasts that didn't have many comments," one of the kids told Glass when explaining how they picked Wild Card [10]. "I tell you, buddy," Glass responded, "I do a public radio show, and that hurts a little to hear." [11] He has hosted This American Life for three decades [12].
TechCrunch describes a flood of comments under Wild Card's Spotify episodes last fall [17].
Why the kids needed a hiding place at all is the reporters' inference. The Verge says they were likely blocked from other apps and social networks [13]. TechCrunch says they were likely too young for social media [14]. Neither outlet reports which restrictions applied to these particular kids. The record does show repetition: TechCrunch reports that NPR spotted kids doing the same thing on a TED Radio Hour show the year before [15], so at least two NPR shows have had it happen [1]. What that supports is narrow: kids who want somewhere private to talk will find low-traffic comment threads, and NPR's podcast threads have been one such place twice.
The teams this affects run comments under content made for adults, with a long tail of small threads. I'd sort threads on two axes: how many distinct accounts post, and whether those accounts reply to each other. Many accounts posting once each is an ordinary comment section. Many accounts replying to each other is a community, and usually a visible one. Few accounts posting once is the dead long tail. A few accounts trading short replies on a thread nobody else touches is where the Wild Card chat sat [1].
In my view that last quadrant should reach a person before it reaches the delete button, because judging these posts on content alone got them deleted [2]. The tradeoff is review time spent on the threads with the smallest audiences, plus a harder decision once the reviewer confirms the posters are children.
What to watch
- Whether Spotify says what it did with the reported Wild Card posts, or changes how podcast comments work for younger accounts.
- Whether other podcast publishers report kids running chats in their comment threads the same way.
- Whether the This American Life episode or follow-up reporting names which apps or restrictions the kids were working around.