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Co-op Legal Services puts every probate adviser's call through AI grading

Co-op Legal Services is using an OpenAI model to score every customer call by dozens of its advisers on more than 50 aspects, the Guardian reported. Employers that follow get a consistent check on every conversation and take on costs in staff trust and wellbeing.

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What happened

  • The scoring is also used in part to identify ways advisers can raise their sales performance.
  • One worker said AI can monitor their work for several hours a day, on inquiries that often come from recently bereaved customers.
  • A whistleblower described the system to the Guardian as "oppressive and dystopian".
  • Co-op said it did not recognise the criticism, that its advisers were highly engaged and that the AI is solely a support tool.

Why it matters

  • decision Employers copying the setup have to decide whether one score can coach empathy and chase sales at once, or whether advisers need separate measures so they know what a low mark is about.
  • cost The wellbeing cost falls on advisers scored for hours a day on calls with grieving clients, and the ILO links that kind of AI monitoring to work-related stress.
  • exposure The ILO says there is no comprehensive regulatory framework, so an employer's own rules on how scores are used are the main limit, and unions such as the CWU are contesting those rules in public.

For the advisers involved, what has changed is how much of their work is listened to. "It's different from occasionally being listened to for compliance purposes," a Co-op worker told the Guardian on condition of anonymity [9]. Caoilionn Hurley, managing director of Co-op Life Services, said full coverage was the point. "The efficiency of AI over traditional methods allows us to review all customer conversations to ensure we consistently deliver high standards of service, while enabling more informed support, coaching and development for colleagues," Hurley said [8]. The worker put it more bluntly: "You are being watched" [9].

The trade-off sits inside a single score. Co-op said the AI helps ensure "our clients consistently receive empathetic expert guidance" [17]. The same monitoring is partly there to find sales [5], on calls that one worker said often come from the recently bereaved [4]. On a probate call, empathy and selling can pull against each other. The report does not say who set the 50-plus criteria or how they were tested against calls of that kind [3].

Co-op's reply is the case a sceptic of the coverage would make, and it deserves some weight [6]. The staff criticism in the report comes from anonymous sources, and the system covers dozens of legal services staff [10][7]. The weaker part of the reply is Co-op's statement that the tool is not a decision-maker. Managers use its pass and fail scores when they analyse employee performance [2], so the tool shapes the judgement even when a person makes the final call.

The wider claim, that blanket scoring is becoming routine, has limited support in the reporting so far. Last week the Guardian reported that Multiverse, an AI training company, had started AI monitoring of online classroom sessions. Teachers called it "remorseless" and "unnerving" [11]. Burger King announced in February that it would track US restaurant workers' customer interactions [12]. This summer Meta paused tracking of employees' keystrokes amid data privacy concerns and a staff backlash [13]. The coverage names four employers, and one of them has stepped back [20].

Staff wellbeing takes the cost first. This year the International Labour Organization warned of the "psychosocial" risks of AI monitoring, including work-related stress [15]. "AI systems are being deployed in workplaces in the absence of a comprehensive regulatory framework," it said [16]. John Chadfield, national officer of the Communication Workers Union, said: "Unaccountable computer systems should not be people's managers, and these hard-working employees demand far more respect" [14]. Hayfa Mohdzaini, a senior policy and practice adviser at the Chartered Institute of Professional Development, was more neutral. "It will be interesting to see how it develops and how much managers need to adjust their approach," Mohdzaini said [18].

For any employer running a system like this, the decision this quarter is where the pass and fail marks are allowed to go. If they stay inside coaching, they fit Co-op's description of the AI as a support tool [6]. If they go into performance ratings or sales targets, the CWU's objection to computers acting as managers becomes harder to answer next quarter [14]. I think Co-op's current design is closer to the second path. The marks already feed managers' performance analysis, and part of the system's purpose is sales [2][5].

What to watch

  • Whether Co-op extends call scoring beyond legal services to its other businesses, which include undertakers and insurance.
  • Whether the Communication Workers Union or another union formally challenges the Co-op system or negotiates limits on how scores are used.
  • Whether Co-op publishes the 50-plus scoring criteria or the engagement data behind its statement that probate advisers are highly engaged.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence55
Adoption30
Hype gap+5
Incentives60
Confidence50
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    Co-op Legal Services is using AI models to record, analyse and award a percentage score for interactions between agents and customers seeking advice about probate, wills and estates, rating every phone call some of them make to customers.

  2. [2]

    The system provides pass and fail scores to managers who use the data to analyse employee performance.

  3. [3]

    A model from OpenAI has been trained to assess more than 50 discrete aspects of each phone call.

    ReportedSupportedSource: The GuardianView cited source

Sources

1 independent publisher whose own reporting we read for this story.

  1. theguardian.com

    1 article · October 8, 2026

    Co-op Legal Services using AI to rate workers’ phone calls to customers

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