InvestNot yet confirmed elsewhere1 publisher3 min readPublished
Citizens returns to unsecured personal loans using Pagaya's AI underwriting
Citizens is returning to unsecured personal lending with loans of up to $35,000 underwritten by Pagaya's AI, American Banker reported. Splitting the origination fee with Pagaya and holding only part of the loans lets the bank offer the product without carrying all of the credit.
The Investor · Invest desk

What happened
- Citizens is starting with targeted marketing inside its app and will follow with marketing emails in early November.
- Pagaya co-founder Sanjiv Das estimated the company's share of the personal loan market at about 2.5%.
- SoFi and U.S. Bank already use Pagaya's technology to underwrite personal loans, and Ally Financial uses it for auto lending.
Why it matters
- exposure Citizens could end up holding Pagaya-underwritten consumer credit twice, as loans on its own balance sheet and as a buyer of Pagaya's bond deals.
- decision The on- and off-balance-sheet mix Citizens has not yet set will decide whether it is a lender using a rented model or an originator feeding Pagaya's securitizations.
- precedent A regional bank lending to its own app customers on the model SoFi and U.S. Bank already use shows other regionals a contract route into personal loans.
The fee split is where the deal terms start, because it is how Citizens pays for a credit model it does not own [4]. Every loan booked through Pagaya's underwriting hands part of the origination fee to Pagaya, so the bank's cost for the model goes up and down with volume [4]. American Banker did not report the size of the split or whether Citizens considered building a model of its own.
Citizens keeps the parts of the loan that touch the customer. It will originate and service the loans itself to keep the relationship [3]. Courtney Mitchell, its head of credit card and unsecured personal lending, said personal loans were "one product that we have not been able to offer our customers" [6]. The part the bank rents is the approval model. Pagaya's software plugs into a lender's origination system to help it approve more loans [7].
For Pagaya, the deal puts a bank's app in front of its biggest business. Personal loans are its largest origination pipeline and securitization shelf, according to co-founder and president Sanjiv Das [9]. "It is our estimate that we currently have about two and a half percent market share in personal loans," Das said [10]. That puts Pagaya at roughly one-fortieth of the market [15], and SoFi and U.S. Bank already run personal loans through the same model [8].
The capital-markets history is the part I find most interesting. Citizens already invests regularly in Pagaya's asset-backed securities, and the lending deal grows out of that relationship [11]. "They have even participated in our most recent ABS transactions, and so they know that the quality of what we produce is actually pretty high," Das said [12]. Suppose loans Citizens sells end up in Pagaya deals that Citizens then buys. The bank would then hold the same underwriting twice, once as lender and once as bondholder. Citizens will keep some of the loans [3], and Mitchell said, "We're going to continue to evaluate what that mix is, but there will be a mix of [on- and off-balance sheet lending]" [5].
As evidence that regional banks are renting credit models to widen who they lend to, the record is thin. It shows one regional bank, Citizens, alongside SoFi, U.S. Bank and Ally Financial, which uses Pagaya for auto loans [8]. American Banker sets the launch against a wider move by banks to expand their credit box with AI [16].
How this turns out depends on the mix. If it leans on-balance-sheet, Citizens is a lender using a rented model, and the fee share is what the model costs. If it leans off, Citizens originates and services loans for Pagaya's securitizations, keeping the customer and its part of the fee while bond investors carry the credit [7]. The credit cycle can override either version. JPMorgan analysts, in a research note quoted by American Banker, wrote that "Low income consumers have been squeezed for a while" and that the "key is when the middle income group starts to crack" [14].
I think the off-balance-sheet version is closer to what Citizens bought. It chose a partner that sells the loans it originates so lenders can keep them off their books [7], and it already knows that shelf as a buyer [11]. The thesis is wrong if Citizens ends up holding most of the loans. In that case the bank has judged its own app customers to be better credit than the borrowers in Pagaya's bond deals.
What to watch
- Whether loans Citizens originates and sells turn up in Pagaya asset-backed deals that Citizens itself buys.
- Application and approval volumes from the in-app campaign and the marketing emails due in early November.
- Delinquencies in Pagaya's personal-loan securitizations if middle-income borrowers weaken, the risk JPMorgan analysts flagged.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence40
- Adoption25
- Hype gap+10
- Incentives70
- Confidence50
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
Citizens is reentering the unsecured personal loan market through a partnership with Pagaya Technologies.
- [2]
The Providence, Rhode Island-based regional bank is slowly rolling out direct-to-consumer unsecured personal loans in its app through a partnership with Pagaya Technologies.
- [3]
Citizens will originate and service the loans, which cap at $35,000, to maintain the customer relationship, and keep some of the loans on its balance sheet.
- [4]
As part of its contract, Citizens splits the loan origination fee with Pagaya.
- [5]
"We're going to continue to evaluate what that mix is, but there will be a mix of [on- and off-balance sheet lending]"
ReportedSupportedSource: Courtney Mitchell, Citizens head of credit card and unsecured personal lending, to American BankerView cited source - [6]
"[personal loans] was one product that we have not been able to offer our customers"
ReportedSupportedSource: Courtney Mitchell, Citizens head of credit card and unsecured personal lending, to American BankerView cited source - [7]
Pagaya's AI-powered underwriting technology integrates with lenders' loan origination systems to help them approve more loans; Pagaya also sells the loans it originates on the securitization market, allowing lenders to keep those loans off their balance sheet.
- [8]
SoFi and U.S. Bank use Pagaya's technology to underwrite personal loans, and Ally Financial uses its technology for auto lending.
- [9]
Personal loans are Pagaya's largest origination pipeline and securitization shelf.
ReportedSupportedSource: Sanjiv Das, Pagaya co-founder and president, per American BankerView cited source - [10]
"It is our estimate that we currently have about two and a half percent market share in personal loans"
ReportedSupportedSource: Sanjiv Das, Pagaya co-founder and president, to American BankerView cited source - [11]
The tie-up expands an existing capital-markets relationship: Citizens is a frequent investor in Pagaya's ABS deals.
- [12]
"They have even participated in our most recent ABS transactions, and so they know that the quality of what we produce is actually pretty high"
ReportedSupportedSource: Sanjiv Das, Pagaya co-founder and president, to American BankerView cited source - [13]
Citizens will begin rolling out the product with a targeted marketing program on its app, with marketing emails to follow in early November.
- [14]
"Low income consumers have been squeezed for a while" ... "key is when the middle income group starts to crack"
ReportedSupportedSource: JPMorgan analysts in a research note, quoted by American BankerView cited source - [15]
Pagaya's estimated 2.5% share of the personal loan market is roughly one-fortieth of the market.
- [16]
The launch comes as more banks look to expand their credit box with artificial intelligence.
Sources
1 independent publisher whose own reporting we read for this story.
- americanbanker.comExclusive: Citizens to resume unsecured personal lending
1 article · October 8, 2026
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