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Super Intelligence enters federal usage tied to the old AI definition

A White House order tells federal agencies to call AI "Super Intelligence" but keeps the existing legal definition, with draft replacement language due within 60 days. Meta already uses the word to sell a mostly free agent to small businesses, and any change to what the term legally covers depends on that draft.

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What happened

  • It is the policy of the Administration that, to the maximum extent permitted by law, the executive branch shall use the terms "Super Intelligence" and "SI" in place of "Artificial Intelligence" and "AI" and will not acknowledge the usage of "Artificial Intelligence" and "AI" in any applicable setting.
  • Section 2(a): to the maximum extent permitted by law, agencies shall use "Super Intelligence" and "SI" in place of "Artificial Intelligence" and "AI" in official correspondence, public communications, websites, reports, policy documents, and other non-statutory documents within the executive branch.
  • Section 2(b): nothing in this section requires the alteration of previously issued regulations, Presidential actions, contracts, grants, or other historical documents.
  • Section 3(a): for purposes of the order, "Super Intelligence" and "SI" mean the technologies and systems encompassed by the term "artificial intelligence" as defined in section 9401(3) of title 15, United States Code.
  • The Section 3(a) definition governs implementation of the order unless and until superseded by subsequent Presidential action consistent with applicable law or by an Act of Congress.

Why it matters

What the order touches

The rename covers the executive branch's official correspondence, public communications, websites, reports, policy documents and other non-statutory documents [2]. It does not cover the documents that move money. Nothing in the order requires changes to previously issued regulations, Presidential actions, contracts, grants or other historical documents [3]. Agencies are to carry it out consistent with applicable law and subject to the availability of appropriations [6]. It creates no right or benefit that any party can enforce against the United States [19].

Section 3(a) sets the scope. "Super Intelligence" and "SI" mean the technologies and systems already covered by "artificial intelligence" as defined in section 9401(3) of title 15 of the United States Code [4]. That definition governs until a later Presidential action or an Act of Congress supersedes it [5]. A company with a federal contract that says "AI" has signed nothing the order rewrites. The systems it sells sit in the same statutory category under either name [3][4].

The broadest line in the order is in Section 1. To the maximum extent permitted by law, the executive branch will use the new terms and "will not acknowledge the usage of" the old ones "in any applicable setting" [1]. A vendor would want "applicable setting" parsed. A letter from an agency to a contractor is official correspondence, which Section 2(a) covers [2]. The contract that letter refers to is protected by Section 2(b) [3].

The 60-day clause

The scope can change under Section 3(b). Within 60 days of the order, the Assistant to the President for Science and Technology (APST) must send the President proposed legislative language for a federal definition of Super Intelligence that reflects the capabilities described in Section 1 [7]. The proposal has to assess whether that definition should "modify, expand upon, or otherwise supersede" the statutory definition of artificial intelligence [8]. It must also offer conforming amendments to existing statutory references to "artificial intelligence" and "AI", and recommend any further executive action [8].

The new definition is to be written against Section 1. That section describes frontier systems that "do much more than imitate or automate discrete aspects of human intelligence" and says they "increasingly represent not merely artificial intelligence, but a new era of Super Intelligence" [9]. That describes the frontier. Section 3(a), for now, ties the term to the whole existing statutory category [4]. A definition drafted to match Section 1 could cover more systems than 9401(3) or fewer. The order lists modifying, expanding and superseding as options and leaves the choice to the proposal [8].

The proposal can land in a few places. If it recommends keeping 9401(3), Section 3(a) stays in force and the rename remains a change of vocabulary [5]. If it recommends a new definition with conforming amendments, every statute that now says "artificial intelligence" could be edited, and so could the set of systems those statutes reach [8]. If the language goes forward and Congress does not act on it, the order's own definition holds until an Act of Congress or a later Presidential action replaces it [5].

I think the order's financial weight sits in that 60-day document and almost nowhere else. Today it edits non-statutory documents, leaves contracts, grants and regulations alone, and depends on appropriations [2][3][6]. The counter-case rests on the non-acknowledgement line. If agencies read "in any applicable setting" to cover bids and vendor correspondence, contractors pay to relabel before any statute changes [1]. An agency sending back a submission because it says "AI" would show the view is wrong.

Meta prices the word at zero

Meta uses the same word when it explains its pricing. Earlier this month the company introduced Muse, which it describes as "a personal AI agent" available in the US and Canada that completes tasks on a user's behalf [10]. Now it is adding skills and connectors for people who run businesses, under the name Muse for Small Business [11]. "Muse is free for most of what people need, in line with our vision to put superintelligence in the hands of as many people as possible," Meta wrote, adding that subscription plans are available "for those who want more" [15]. Meta did not disclose subscription prices or how many businesses use Muse [15].

For a small business, the base agent costs zero, or rather, zero for "most of what people need" [15]. The first connectors Meta lists are its own: Instagram professional account analytics, Facebook Pages and Meta ad accounts, linked "in a few clicks" [12]. After those come dozens of outside tools covering a business's brand, storefront, books and customer records [13]. Users can also build custom connectors for services Meta does not yet support, and partners can apply to build their own [14]. Meta has chosen not to charge for the core agent, and it lists its own ad accounts first among the connectors [12][15].

The customer evidence in the release is measured in hours. "I work about 65 hours a week, and there are so many things where I'm the only one who can do them," said Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa [16]. Over seven days, 65 hours is about 9.3 hours a day [20]. He wants time back for "cutting the steaks, making the sausages," and said "Muse is taking over a few of them" [16]. Meta's summary of what small businesses told it is that they are "short on hours, not ideas," and the company says small businesses have been growing on its apps for nearly two decades [17].

Meta's partners make the same case as its connector list. "It can help you start to organise your ideas and help them take shape, but the real magic happens when it's fully connected to your existing work, your context and your brand," said Cameron Adams, Canva's co-founder and chief product officer [18]. By that measure, Muse is worth more to a business the more of its tools it can reach, and Meta says more connectors are coming [14][18].

Same product, two names

The first sentence of Meta's release calls Muse "a personal AI agent", and the release reaches for "superintelligence" when it explains the price [10][15]. A federal agency writing about the same product would have to call it Super Intelligence [1]. Under Section 3(a) the two names cover the same thing, because the definition refers back to 15 U.S.C. 9401(3) [4]. So far neither use of the word costs anyone money: Meta charges nothing for most of Muse, and the order changes no contract, grant or regulation [3][15]. The first document in which the word could carry a cost is the APST's set of proposed conforming amendments to statutory references to "artificial intelligence", due within 60 days of the order [7][8].

What to watch

  • The APST's proposed legislative language, due within 60 days of the order, and whether it keeps, expands or supersedes the 15 U.S.C. 9401(3) definition of artificial intelligence.
  • Whether any agency applies the order's 'will not acknowledge' line to vendor bids or correspondence that still use the term AI.
  • Meta's subscription prices for Muse and any disclosure of how many small businesses connect their Meta ad accounts to it.

Information, not investment advice. This story is general information about companies and markets, drawn from cited reporting. It is not a recommendation to buy, sell or hold any security; check the cited sources before acting.

Claim ledger

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  1. [1]

    It is the policy of the Administration that, to the maximum extent permitted by law, the executive branch shall use the terms "Super Intelligence" and "SI" in place of "Artificial Intelligence" and "AI" and will not acknowledge the usage of "Artificial Intelligence" and "AI" in any applicable setting.

    Reported Source: White House presidential action, Section 1View cited source
  2. [2]

    Section 2(a): to the maximum extent permitted by law, agencies shall use "Super Intelligence" and "SI" in place of "Artificial Intelligence" and "AI" in official correspondence, public communications, websites, reports, policy documents, and other non-statutory documents within the executive branch.

    Reported Source: White House presidential action, Section 2(a)View cited source
  3. [3]

    Section 2(b): nothing in this section requires the alteration of previously issued regulations, Presidential actions, contracts, grants, or other historical documents.

    Reported Source: White House presidential action, Section 2(b)View cited source
  4. [4]

    Section 3(a): for purposes of the order, "Super Intelligence" and "SI" mean the technologies and systems encompassed by the term "artificial intelligence" as defined in section 9401(3) of title 15, United States Code.

    Reported Source: White House presidential action, Section 3(a)View cited source
  5. [5]

    The Section 3(a) definition governs implementation of the order unless and until superseded by subsequent Presidential action consistent with applicable law or by an Act of Congress.

    Reported Source: White House presidential action, Section 3(a)View cited source
  6. [6]

    Section 4(b): the order shall be implemented consistent with applicable law and subject to the availability of appropriations.

    Reported Source: White House presidential action, Section 4(b)View cited source
  7. [7]

    Section 3(b): within 60 days of the date of the order, the Assistant to the President for Science and Technology (APST) shall submit to the President proposed legislative language to establish a Federal definition of "Super Intelligence" and "SI" that reflects the capabilities described in section 1.

    Reported Source: White House presidential action, Section 3(b)View cited source
  8. [8]

    The APST proposal shall include an assessment of whether, and to what extent, the definition should modify, expand upon, or otherwise supersede the existing statutory definition of "artificial intelligence"; proposed conforming amendments to existing statutory references to "artificial intelligence" and "AI"; and recommendations for additional Presidential or executive action.

    Reported Source: White House presidential action, Section 3(b)(i)-(iii)View cited source
  9. [9]

    Section 1 says the capabilities of today's frontier systems "do much more than imitate or automate discrete aspects of human intelligence" and that they "increasingly represent not merely artificial intelligence, but a new era of Super Intelligence."

    Reported Source: White House presidential action, Section 1View cited source
  10. [10]

    Earlier this month Meta introduced Muse, a personal AI agent available in the US and Canada that completes tasks on the user's behalf.

    Reported Source: Meta newsroom releaseView cited source
  11. [11]

    Meta is expanding Muse with a collection of new skills and connectors to help people run their businesses, which it calls Muse for Small Business.

    Reported Source: Meta newsroom releaseView cited source
  12. [12]

    Muse can connect Instagram professional account analytics, Facebook Pages, and Meta ad accounts in a few clicks.

    Reported Source: Meta newsroom releaseView cited source
  13. [13]

    Muse can connect to dozens of tools that businesses already run on, so it can work with a business's brand, storefront, books, and customer records.

    Reported Source: Meta newsroom releaseView cited source
  14. [14]

    The full list of connectors is in the Muse app settings, with more to come; interested partners can apply at muse.ai/platform; Muse supports custom connectors for services Meta does not support yet.

    Reported Source: Meta newsroom releaseView cited source
  15. [15]

    "Muse is free for most of what people need, in line with our vision to put superintelligence in the hands of as many people as possible. For those who want more, we're offering subscription plans." The release does not state subscription prices or user numbers.

    Reported Source: Meta newsroom releaseView cited source
  16. [16]

    "I work about 65 hours a week, and there are so many things where I'm the only one who can do them. I need to free up time for the work that actually makes my business money: cutting the steaks, making the sausages. I'm very good at what I do, but that doesn't mean I'm good at all of the different roles a small business owner has to play, and Muse is taking over a few of them."

    Reported Source: Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, quoted in Meta's releaseView cited source
  17. [17]

    Small businesses have been growing on Meta's apps for nearly two decades; Meta says they told it they're "short on hours, not ideas."

    Reported Source: Meta newsroom releaseView cited source
  18. [18]

    "It can help you start to organise your ideas and help them take shape, but the real magic happens when it's fully connected to your existing work, your context and your brand."

    Reported Source: Cameron Adams, Canva co-founder and CPO, quoted in Meta's releaseView cited source
  19. [19]

    Section 4(c): the order is not intended to, and does not, create any right or benefit, substantive or procedural, enforceable at law or in equity by any party against the United States.

    Reported Source: White House presidential action, Section 4(c)View cited source
  20. [20]

    Mulholland's 65-hour week averages about 9.3 hours a day across seven days.

    Derived

Sources & coverage · 2 publishers

The reporting this story was synthesized from, earliest first. Every link goes to the original.

Additional citations

  • White House presidential action, Section 1
  • White House presidential action, Section 2(a)
  • White House presidential action, Section 2(b)
  • White House presidential action, Section 3(a)
  • White House presidential action, Section 4(b)
  • White House presidential action, Section 3(b)
  • White House presidential action, Section 3(b)(i)-(iii)
  • Meta newsroom release
  • Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, quoted in Meta's release
  • Cameron Adams, Canva co-founder and CPO, quoted in Meta's release
  • White House presidential action, Section 4(c)