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project

iPhone Ultra

Rumored Apple foldable expected to launch later this year with reportedly very limited initial supply.

Known aliases

  • Apple foldable
  • foldable iPhone
  • folding iPhone
  • iPhone Fold

Relationships

No evidence-backed relationships are recorded.

Current stories

product9 publishers

Apple reportedly plans to split iPhone launches, with base models arriving next spring

The foldable will take the attention on Wednesday, but for teams that maintain a device matrix the consequential item is duller, a launch calendar that reportedly breaks into an autumn half and a spring half.

Perspective Coverage

12 publishers
Builder
Builder 18%
Operator
Operator 56%
Investor
Investor 26%

Reality

Evidence50
Adoption
Insufficient
Hype gap+20
Incentives45
Confidence55
invest5 publishers

Huawei and Xiaomi bracket Apple's expected foldable price from both sides

Only Xiaomi undercuts the folding iPhone's reported price; Huawei's trifold sits well above it, and because Huawei ships without Google services the whole contest is priced in yuan inside one market.

Perspective Coverage

5 publishers
Builder
Builder 30%
Operator
Operator 25%
Investor
Investor 45%

Reality

Evidence58
Adoption25
Hype gap+30
Incentives60
Confidence60
product3 publishers

Apple reportedly scraps stubby Apple Pencil designed for the foldable iPhone

Gurman says Apple built and tested a shorter Pencil that clipped to the side of its foldable, then dropped it because that edge is where the hinge and your hand already are. That settles how to scope apps for it.

Perspective Coverage

3 publishers
Builder
Builder 43%
Operator
Operator 27%
Investor
Investor 30%

Reality

Evidence34
Adoption
Insufficient
Hype gap+24
Incentives61
Confidence63