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Flipkart

Indian e-commerce company co-founded by Bansal in 2007; Walmart bought control in 2018.

Current stories

invest3 publishers

Google moves Flipkart checkout into Gemini six months after India's browse-only shopping launch

Google is testing Flipkart purchases inside Gemini in India, six months after its shopping tools there still sent buyers to outside sites to pay. Flipkart stays seller of record, so Google gains the screen where shoppers choose while the sale remains Flipkart's.

Perspective Coverage

3 publishers
Builder
Builder 33%
Operator
Operator 32%
Investor
Investor 35%

Reality

Evidence58
Adoption12
Hype gap+25
Incentives60
Confidence55