A 1,500-foot line at Lincoln Square is the bill for AMC's 73% online mix
AMC's filings show 73% of tickets sold online in 2025, up from 8.5% in 2013. Scarcity and a failed resale market for 70mm Imax seats just sent premium demand back to the physical box office.
Reality
- Evidence62
- Adoption58
- Hype gap+18
- Incentives55
- Confidence60