Apple has opened its Get Ready page so iPhone Duo buyers can save their order details before pre-orders start October 16 at 5 a.m. Pacific. Checkout then takes a couple of taps, 9to5Mac reported, but nothing is ordered until the buyer returns that morning.
Reality
- Evidence55
- Adoption
- Insufficient
- Hype gap+20
- Incentives
- Insufficient
- Confidence62
Apple Stores in the US will put a buyer's name on the iPhone Duo's first 'Hello' screen at the October 23 launch, Bloomberg's Mark Gurman reported. Because the greeting is store-only, it can steer where people buy only if they hear about it before ordering.
Reality
- Evidence45
- Adoption
- Insufficient
- Hype gap+5
- Incentives
- Insufficient
- Confidence55
Apple opens iPhone Duo pre-order setup on October 12, ahead of $1,999 orders going live October 16 at 8 a.m. ET. People buying straight from Apple who want the phone on launch day gain the most from finishing that setup before Friday.
Reality
- Evidence72
- Adoption
- Insufficient
- Hype gap+10
- Incentives30
- Confidence70
Apple's iPhone 18 Pro pre-orders and its first foldable sit five weeks apart. Anyone buying handsets in quantity now has two ordering windows to choose between, and the larger phone is already the constrained one.
Perspective Coverage
3 publishers
- Builder
- Builder 5%
- Operator
- Operator 75%
- Investor
- Investor 20%
Reality
- Evidence74
- Adoption35
- Hype gap+20
- Incentives55
- Confidence70
Apple's new Siri needs a waitlist slot, an iPhone 15 Pro or newer and a country outside the EU, so a team supporting iOS 27 next week is supporting four populations on the same build number.
Reality
- Evidence55
- Adoption
- Insufficient
- Hype gap+10
- Incentives30
- Confidence60