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NVIDIA's top workstation GPU now costs $16,000, close to double its $8,565 launch price
NVIDIA has raised the US price of its RTX PRO 6000 workstation GPU to $16,000, from $8,565 at launch, without giving a reason. Teams planning on-prem AI developer workstations now have to work out who actually needs its 96GB of memory.
The Product Desk · Product desk

What happened
- Engadget reports NVIDIA's current US list price for the RTX PRO 6000 Blackwell Workstation Edition at $16,000, against $8,565 when the card launched.
- NVIDIA has not disclosed why it raised the price, and Engadget notes the increase comes amid sharply rising memory costs and broader GPU price hikes.
- The card carries 96GB of GDDR7 memory with error correction, against 32GB on the GeForce RTX 5090, plus 24,064 CUDA cores at up to 600W.
- NVIDIA aims the card at AI developers, engineers, 3D artists and other professionals whose work needs more than a gaming GPU offers.
Compiled by The Product DeskSomething wrong?How this is made
Why it matters
- cost Every AI developer seat budgeted at launch pricing now needs another $7,435, and the manager who signed the original request is the one who has to find it.
- decision The card's per-gigabyte premium over the RTX 5090 has nearly doubled, so any comparison that favoured it at launch has to be rerun at today's price.
- constraint With no reason from NVIDIA, buyers cannot tell whether $16,000 tracks memory costs that could ease or is a lasting list price. Multi-quarter hardware plans have to be made without knowing which.
A purchase order for an RTX PRO 6000 written at the launch price no longer matches NVIDIA's list [1]. The manager who raised it may be on the second revision already. Engadget's report also describes the price as up from $13,250, without saying when that price applied [2].
NVIDIA's pitch is power. It calls the card the "most powerful desktop GPU ever created" [4]. In testing by der8auer, running NVIDIA's workstation driver, it beat the RTX 5090 by about 14 percent in Cyberpunk 2077, about 11 percent in Star Wars Outlaws and Remnant 2, and about 3 percent in Assassin's Creed Mirage [11]. All four results are from games, while AI developers buy the card for its memory. Engadget makes the same case: 96GB can mean running a larger AI model locally, and error correction matters more on long professional jobs [12][13].
Per gigabyte of memory, the card cost about $89 at its $8,565 launch price [5]. At $16,000 it costs about $167 [3]. The RTX 5090, announced at $1,999 with 32GB, came to about $62 per GB [7][4]. The PRO card has gone from about 1.4 times the consumer card's per-GB price to about 2.7 times [6].
What a developer can do on the PRO 6000 and cannot do on a 5090 is fit more than 32GB onto one GPU [6]. For someone whose largest model fits in 32GB, that extra capacity sits idle. The remaining reasons to pay are NVIDIA's workstation drivers, enterprise support and certifications for professional applications [8].
NVIDIA sends buyers to its Marketplace and to workstation partners [9]. The report does not include partner or system-builder pricing, so $16,000 is the figure to budget against until a written quote says otherwise.
Two tests sort each seat. The first is whether the largest model, dataset or scene that person loads onto one card exceeds 32GB. The second is whether their work requires ECC memory and certified professional drivers.
Yes to both, and the PRO 6000 is the right card at the new price. Memory yes and certification no, and the buyer is paying about $167 per GB for capacity [3]. AMD's Radeon PRO line targets the same workstation buyers and belongs in that comparison, though Engadget puts the 96GB NVIDIA card at the extreme end of the market [10]. Certification yes and memory no, and most of the premium buys memory that goes unused. Neither, and the RTX 5090, announced at $1,999, is the card to price against [7].
I'd plan for fewer PRO 6000s, assigned by the first test. The tradeoff is that developers without one will wait for a shared machine whenever a job outgrows 32GB.
What to watch
- Whether NVIDIA explains the increase or moves the list price again, given the earlier $13,250 figure Engadget mentions.
- Written quotes from NVIDIA's workstation partners, which could land above or below the $16,000 list price.
- Whether RTX 5090 and AMD Radeon PRO prices climb too, which would change the per-gigabyte comparison.