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Googlebook OS reverses the browser-only laptop bet Google made in 2010

Rick Osterloh's own laptop is a 16GB Dell XPS Googlebook, one of five machines launching on Googlebook OS. The Verge's account of how the project began is also a record of two earlier attempts to join ChromeOS and Android.

The Product Desk · Product desk

Photograph accompanying Googlebook OS reverses the browser-only laptop bet Google made in 2010
Photo: theverge.com

What happened

  • Google's head of hardware and devices, Rick Osterloh, took a Verge video call on a 13-inch Dell clamshell with 16 gigabytes of RAM and a Qualcomm processor, called the XPS Googlebook.
  • That Dell is one of five new devices running Googlebook OS, the operating system Google is putting on laptops.
  • Osterloh greenlit the project partly because he saw it as the ultimate focusing move for a company that had long built and shipped two operating systems.

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Why it matters

  • decision Anyone holding a Chromebook refresh now has to decide whether to buy into a third approach to the same merge, with the two earlier ones as the only track record to judge it by.
  • cost Chromebook budgets were built on cheap, low-spec machines; a premium clamshell moves the per-seat hardware line up and stretches the replacement cycle it has to earn back.
  • exposure With five devices at launch, the organisations that standardize first are the ones discovering in production how well Android apps behave at laptop sizes.
  • contradiction Google's confidence rests on how fast Android has evolved, while the Verge's framing of the same project says it needs things Google does not do well, and a buyer cannot hold both readings at once.

Anyone who has opened an Android app on a Chromebook has already used Google's first answer to this problem. Google spent years programming ChromeOS to run Android apps, and Windows apps too, and never nailed the integration, the Verge reports [5]. Fuchsia, which for years looked like the combination users had been waiting for, ended up as a smart home project [6].

Count the approaches the Verge names and Googlebook OS is the third [17]. The idea that stuck reversed which system absorbs which: in early 2024, a couple of Googlers asked what would happen if the best of ChromeOS came to Android, and the Verge says they were not the first to ask but the first to time it right [7]. "The key thing that had changed was just the rapid pace of evolution that Android itself has gone under," said Prajakta Gudadhe, Google's VP of engineering for laptops and tablets [8]. Pichai's 2010 pitch was that the browser was the whole computer [4]. The question that restarted the work came about 13 years later [16].

The hardware argument flipped as well. Eric Schmidt, when he was CEO, argued that the future was "disposable" hardware and that devices would stop mattering as the internet took over [10]. Osterloh's daily machine has 16GB of RAM and a Qualcomm processor [1], and the Verge writes that Googlebooks reflect Google's growing belief that devices matter more than ever, and that a good laptop is worth paying for [11]. Google's stated reason for keeping the form factor is that high-end PCs have been a surprise winner of the AI era, because they have the power to run models for coding and dictation [12]. "I think laptops are one of those resonant form factors," Osterloh said. "It's an established category that's incredibly useful for productivity and apps, and it's going to be really hard to replace that." [9]

Schools and IT desks bought Chromebooks on the 2010 premise that the machine needed little storage and no fancy hardware [4]. A metal clamshell with 16GB of RAM is a different line item and a longer support obligation. The Verge's own framing of the attempt is that it "will require everything the company does well" and "a few things it doesn't" [14].

For a fleet the call comes down to one sort. Take the ten tasks your users do on most days and put each one in a column: runs in a browser tab, or needs a native app. If the browser column takes all ten, the 2010 premise still covers your users and Googlebook OS is not a purchase you have to make this year. If a native app sits in the critical path, standardizing early makes your users the test of an integration Google has not landed twice before [5][6], and the things to get in writing from Dell are the number of years of OS updates on the XPS Googlebook and who owns the fix when an app misbehaves at laptop window size.

What to watch

  • Whether Dell publishes an OS update window for the XPS Googlebook, and whether the other four launch devices match it.
  • Whether Google says what happens to existing managed ChromeOS fleets and their enrolment as Googlebook OS ships.
  • Whether the first reviews test native Android apps at laptop window sizes rather than in phone-shaped windows.
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