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Invest1 publisher3 min readPublished

Seoul's dual-priced jeonse market opens a gap worth 84 per cent of the average officetel deposit

The average Seoul officetel jeonse deposit reached 237.37 million won in August, the highest since records began in 2011, and the spread between a new contract and a renewal now runs to 200 million won as apartment jeonse listings fall 21 per cent.

The Investor · Invest desk

Illustration accompanying Seoul's dual-priced jeonse market opens a gap worth 84 per cent of the average officetel deposit

What happened

  • The average jeonse deposit for a Seoul officetel hit 237.37 million won in August, the highest since data collection began in 2011, with mid-sized 60 to 85 square metre units averaging 472.36 million won.
  • A dual pricing pattern is spreading across Seoul, with the gap between a new jeonse contract and a renewed one reaching as much as 200 million won.
  • Sellers aged 60 and over in the three Gangnam districts numbered 1,511 in August, up 13.9 per cent from 1,327 in July, with over-tens-years holdings at 49.1 per cent of sales.

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Why it matters

  • contradiction The district index and the deed prices give different answers about how deep the Gangnam correction is, at 0.35 per cent for a week versus 8.7 per cent in a month on one Apgujeong unit, so anyone pricing off the index is pricing a lag.
  • decision The coming cap on the long-term holding special deduction is setting a selling window for older Gangnam owners, and the choice is to sell into a market with listings already up more than 20 per cent or hold through the change.
  • exposure Landlords who signed at the new-contract price hold up to 200 million won more deposit than neighbours who renewed, a difference equal to 84 per cent of the average officetel deposit.

Two hundred million won of spread between a new contract and a renewal [4] sits against an average Seoul officetel jeonse deposit of 237.37 million won [1]. That is 84 per cent of the average [1]. Measured against the 472.36 million won average for mid-sized units of 60 to 85 square metres [2], the same gap is 42 per cent [2].

The substitution story has a supply problem. Apartment jeonse listings at 20,483 are down 21 per cent from last November [5], which implies about 25,900 a year ago and roughly 5,400 listings gone [3]. New officetel supply this year is 1,700 units, down 58.76 per cent from 4,122 [7], so the apartment listings that vanished outnumber a full year of new officetel supply by more than three to one [4]. The pipeline thins from there: 1,224 units in 2027 and 372 in 2028 [8], the last of those 9 per cent of last year's figure [7].

In the three southern districts the weekly index and the recorded transactions disagree about size. Gangnam-gu fell 0.35 per cent and Seocho-gu 0.30 per cent in the week to the 7th, a fifth straight decline, while Songpa-gu turned down 0.02 per cent [10]; Seoul as a whole rose 0.20 per cent [9]. A 161 square metre unit at Hanyang 3rd in Apgujeong-dong went for 6.85 billion won in August against 7.5 billion in July [11], a cut of 8.7 per cent in a month [5]. An 84 square metre unit at Acro River Park in Banpo-dong fell 3.75 per cent over three months to 5.39 billion won [12][6]. Listings across the three districts are up 22.1, 21.3 and 23.1 per cent since Aug. 3 [13].

Sellers aged 60 and over in those districts numbered 1,511 in August, up 13.9 per cent from 1,327 [15], and Seoul Economic Daily's briefing reads the move as owners getting ahead of the cap on the long-term holding special deduction [18]. One in two Gangnam-area sellers was over 60 [19], and homes held more than ten years were 49.1 per cent of sales [16]. The counts do not fully reconcile: 1,511 against 1,327 is an increase of 184, while 83.7 per cent of a stated increase of 375 sellers is about 314 [8]. Outside the Gangnam area, sellers over 60 fell 4.8 per cent [17].

On the evidence here the officetel deposit record is mostly a supply number, not a spillover from the tax reform, because the pipeline collapse is measured and the substitution is attributed to analysts in the briefing [6]. The counter-thesis is straightforward rent substitution, which unwinds when apartment jeonse listings return toward 25,900 [3] and officetel deposits stop setting records. Demand meanwhile went north: the 14 districts above the Han rose 0.33 per cent, four times the 0.08 per cent gain in the 11 southern districts [14].

What to watch

  • Whether apartment jeonse listings recover from 20,483 back toward the roughly 25,900 implied a year earlier, which is the test of the substitution read.
  • Whether the 2027 and 2028 officetel supply projections of 1,224 and 372 units get revised as the plan to convert 43.5 per cent vacant knowledge industry centres advances.
  • Whether weekly index declines in Gangnam-gu, Seocho-gu and Songpa-gu widen toward the size of the recorded Apgujeong and Banpo cuts, or the post-Aug. 3 listing surge clears.
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