Invest1 distinct publisher3 min readUpdated
Fortune reports a tax logic under the Thrive founder's franchise purchase. On one analyst's allocation estimate, the deal implies roughly $750 million a year of deductible amortization.
The Investor · Invest desk

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Thrive Capital founder Joshua Kushner has agreed with former Disney CEO Bob Iger to buy the Los Angeles Lakers for $12.5 billion, a deal that would leave the pair holding about 83% of the franchise after the Buss family agreed to sell [1][2]. The interesting part for operators is not the trophy; it is the depreciation schedule that comes attached to it.
Ram Ahluwalia, founder of Lumida Wealth Management, posted on X over the weekend that the purchase is "a powerful tax shield" and added, "My guess is he is preparing to offset a boatload of carried interest income. If you own a sports team, done correctly, you can get a deduction against income" [3]. That is explicitly a guess, not disclosure. Ahluwalia also noted that Kushner is likely facing large gains from holdings including SpaceX, OpenAI and Stripe [4].
The mechanics are well established. Owners amortize assets such as media rights and depreciate others, including player contracts and the stadium, which lowers the tax bill even while the franchise appreciates and its operations turn a profit [5][6]. A roster counts as an intangible asset that depreciates, generating paper losses against an owner's taxable income elsewhere, and as much as 80% of a team's value can consist of intangibles, goodwill included [7][8]. Fortune notes the deduction profile is more favorable than owning real estate [9].
Sports analyst Joe Pompliano predicted on X last week that once the deal closes the buyers will allocate 90% or more of the price to intangible assets and amortize them over 15 years under Section 197, deducting the amortization against team income [10]. Run that against the headline number: 90% of $12.5 billion is $11.25 billion, which over 15 years is roughly $750 million a year of amortization [11]. That is the actual size of the shield being discussed, and it is worth noting Pompliano's assumed allocation sits above the "as much as 80%" intangible share Fortune cites as typical [12].
There is also a gap between the two experts quoted. Pompliano describes deductions taken against team income [10]. Ahluwalia describes offsetting carried interest income, which is a different and larger claim about where the losses land [3]. Fortune's piece does not reconcile the two, and neither should a reader. Franchise paper losses reaching a fund manager's carry is a question of structure and participation, not of headline price.
The pattern in Kushner's franchise activity is more churn than accumulation. He held a minority stake in the Memphis Grizzlies, sold it, bought a small stake in the Miami Heat that he must now sell to complete the Lakers deal, and bought a minority stake in the San Francisco Giants earlier this year [13][14].
Watch three things. Whether the deal is approved at all, since Jeanie Buss is legally contesting her siblings' plan to sell [15]. Whether the purchase price allocation at close matches Pompliano's 90% forecast, because that number is the deduction [10]. And whether the Heat stake sale clears on schedule, since it is a condition of the Lakers purchase [14].
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Ranked by verification strength, evidence, and original report placement.
Ram Ahluwalia, founder of Lumida Wealth Management, posted on X over the weekend: "It's a powerful tax shield. My guess is he is preparing to offset a boatload of carried interest income. If you own a sports team, done correctly, you can get a deduction against income."
Ahluwalia pointed out that Kushner is likely facing big gains from his holdings in SpaceX, OpenAI and Stripe.
Sports industry analyst Joe Pompliano said on X last week that as soon as the Lakers deal closes the new owners will allocate 90% or more of the price to intangible assets, and that "Kushner and Iger will then amortize these assets over 15 years under Section 197 of the tax code, allowing them to deduct the amortization against team income."
Thrive Capital founder Joshua Kushner agreed a $12.5 billion deal with former Disney CEO Bob Iger to buy the Los Angeles Lakers.
If the Lakers deal is approved, Kushner and Iger will own about 83% of the franchise, after the Buss family agreed to sell its share.
By amortizing key assets like media rights and treating other assets such as contracts and the stadium as depreciable, team owners can lower their tax bills.
Evidence-backed comparisons of source perspectives and observed adoption signals. Read the methodology
Which Builder, Operator, and Investor concerns the observed source mix emphasized—not a truth score.
Evidence, demonstrated adoption, hype gap, incentives, and confidence are assessed independently, each on its own current evidence. How these are measured.
Single outlet, analyst-sourced core
One reputable business publication carries the entire cluster. The transaction facts (price, roughly 83% ownership, prior stakes, Buss litigation) are reported directly, and the general amortization mechanics are longstanding practice. But the load-bearing quantitative claims, the 90%-plus intangible allocation and the Section 197 15-year schedule, come from an analyst's X post, the tax-shield motive is explicitly a wealth manager's guess, and no tax practitioner, filing, or buyer statement corroborates either. The real-estate comparison is asserted without any support.
No adoption signal available
The supplied material describes a pending transaction, not an implemented structure: the deal awaits approval, a co-owner is litigating the sale, and no closing, tax filing, allocation election, or realized deduction is evidenced. Nothing in the cluster measures uptake of the described tax treatment by this buyer or others.
Framing outruns the disclosed structure
The story's most striking implication, a roughly $750 million annual amortization deduction, is scenario arithmetic built on an outside analyst's assumed 90%-plus intangible allocation, an assumption that exceeds the article's own claim that intangibles are 'as much as 80%' of team value. The motive framing about offsetting carried interest is labeled a guess. Meanwhile the deal is not approved and is being contested, and no limitation on using such losses against outside income is discussed, so the presented benefit is overstated relative to what is actually evidenced.
Commentator and newsletter incentives visible
Both external voices have audience-building incentives: a wealth management founder and a sports-business analyst, each quoted from X posts rather than interviewed, benefit from confident, shareable takes on a marquee transaction. The publisher is a subscription dealmaking newsletter for which a trophy-asset tax angle is high-engagement content. The buyers themselves have obvious incentives not to characterize the structure and are not quoted, leaving the framing entirely to interested outside commentary.
Transaction facts solid, tax thesis speculative
Confidence is moderate-low overall: the who and how much are reliably reported and consistent, but the story's analytical payload depends on unverified third-party assumptions, contains an unreconciled internal inconsistency between an 80% intangible share and a 90%-plus allocation, and has no adoption evidence because the deal has not closed and is being litigated.
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