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Leadership1 publisher3 min readPublished

Quark Baby's founder says leaving China for Korea cost just under $1 million

Quark Baby founder Garett Senez says moving production from China to Korea cost just under $1 million, about half of what tariffs cost the company. The molds shipped, but the skill of running them at scale has to be learned again on the Korean lines.

The Board Room · Leadership desk

Photograph accompanying Quark Baby's founder says leaving China for Korea cost just under $1 million
Photo: businessinsider.com

What happened

  • Quark Baby, a Vancouver maker of baby-feeding products, had many of its products made in China, where its factories, molds and lines were.
  • After the tariffs, Senez weighed Indonesia, Thailand, Vietnam, Cambodia and Korea, and moved much of the production to Korea.
  • The end of the $800 minimum stopped the company's US drop-shipping business and forced it to find a new US warehouse.

Compiled by The Board RoomSomething wrong?How this is made

Why it matters

  • cost Part of the relocation cost lands after the molds arrive, while the Korean lines learn at scale what the Chinese lines had learned over time.
  • constraint Moving production to Korea does nothing about the Canada-US border, so stock still gets stranded between the company's own warehouses on either side of it.
  • decision Without a Canada-US deal, Senez has to choose between his Vancouver base and following 90% of sales to the US, and the Korea move did not settle that choice.

The board-deck version is short. Production moved from China to Korea, at a cost Senez estimates at just under $1 million [4][7]. His own description of that cost is less tidy. "You can move your molds, because a mold is just a metal press. But it's not just the mold that you own," he said [5]. The rest stays behind. "There's a secret sauce of doing things at scale on a production line that you learn over time. You can't just learn that right away," he said [6].

His estimate puts molds and production costs into one figure, with no split between them and no timeline for the learning [7]. So the essay cannot show that the know-how cost more than the tooling. His account does place the know-how cost after the move, on Korean lines that have to learn what the Chinese lines already knew [3][6].

A skeptic would say $1 million is simply the price of leaving China, paid once. Senez's larger number cuts against that. He puts the total damage at about $2 million, including IP, resourcing and lost sales, with roughly 90% traced to the China tariff [8]. The move is about half of the total [1]. On his estimates, about $1.8 million came from the China tariff [2]. That leaves roughly $800,000 of China-linked damage outside the move itself [3]. Lost sales count toward his total, and he describes them: large purchase orders he refused because an SKU "became unbuyable," and products left out of stock because shipping was too expensive to bring them in [9]. "The biggest thing that kills anything is uncertainty," he said [10].

The trade-off in the Korea decision is that it settles where goods are made and leaves open where they cross. Quark Baby has four warehouses and moves stock between Canada and the United States all the time [11]. When the $800 minimum was canceled, its drop-shipping business into the US stopped and it had to find a new US warehouse [11]. There is now "a tariff block between my warehouses," Senez said, with goods still stranded and the company on its third drop-shipper [12]. As a Canadian holding company, it is also working out how transfer pricing should run on goods shipped from Korea to the US [18].

The Korea move sets up the next decision, which is the company's own address. Ninety percent of the business is in the US, and Senez said he may relocate there if Canada does not reach an agreement with the United States [13]. "I'm trying not to. I'm here, and our employees are here," he said [14]. On the other side of the ledger is a government he said has safeguards to help small businesses "in times of trouble" [17]. The tariffs still "absolutely hit the bottom line," he said [17]. The company is running partly on his own money. He wrote another $300,000 check in April to keep it going [15]. He said 30% of the businesses he knows in the industry have already died [16].

What to watch

  • Whether Canada and the US reach a trade agreement, the condition Senez names for keeping Quark Baby in Canada.
  • Any figure from Quark Baby splitting the $1 million between tooling and the cost of bringing the Korean lines up to scale.
  • Whether the company settles its US fulfilment after a third drop-shipper and clears the goods stranded between its warehouses.
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