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The memory shortage reaches the invoice: $300 more for a 1TB MacBook Pro M5
Apple raised prices across most of its hardware in June 2026, citing the memory shortage. Refresh budgets written before that date are now short, and Engadget's read is that waiting will not recover it.
The Product Desk · Product desk
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What happened
- Apple hiked pricing for most of its hardware in June 2026, largely due to the memory shortage and rising prices for important computer components that are now trickling down to customers.
- A 1TB MacBook Pro M5 rose in price by about $300.
- The latest MacBook Airs have gone up in price by $200, but one can still be bought for under $1,500.
- Pricing is likely not coming down any time soon, so waiting probably is not going to yield any savings.
- The MacBook Pro M5 is now at its highest price ever.
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Why it matters
Apple raised prices on most of its hardware line in June 2026, which Engadget attributes largely to the memory shortage and rising costs for key computer components now passing through to customers [1]. The number buyers actually see: a 1TB MacBook Pro M5 costs roughly $300 more than it did earlier this year [2].
That is the moment a supply story stops being a supply story and becomes a budget variance. Any hardware plan approved before June is now underfunded by the difference, per unit, with no change in what the unit does. Applied across a hypothetical 100-machine refresh, the $300 delta is $30,000 that was not in the plan [13]. Nothing about the specification improved.
The usual response to a price increase is to defer and wait for it to unwind. Engadget's assessment is that pricing is not coming down any time soon and that waiting probably will not yield savings [4], and it notes the MacBook Pro M5 is now at its highest price ever [5]. So deferral is not a pricing strategy here. It can only be a specification strategy: hold the fleet because something better is coming, not because it will get cheaper.
The case for that is thin and clearly labelled as rumour in the source. Apple typically launches computers at an annual Fall event, and the 2026 expectation is a machine called the MacBook Ultra [7]. Many pundits believe it could bring an OLED touchscreen to a MacBook for the first time, according to Engadget [8]. The rumoured machine is expected to use the same M5 Pro and M5 Ultra chips, with a next-generation M6 and an AI-focused M7 suspected to follow, possibly not until 2027 [9]. Engadget also expects that between the touchscreen and memory costs, the Ultra will not be cheap [10]. Its reviewer's caveat on the current Pro is that it is a powerful machine that might feel out of date once OLED models arrive [11]. That is a reason for an individual to sit tight [12]. It is not a procurement plan, because an unannounced product with an unannounced price cannot be a line item.
The more usable lever is downward specification. The latest MacBook Airs went up $200 but can still be had for under $1,500 [3], which implies a pre-hike figure under $1,300 [15]. The Pro's dollar increase on the 1TB configuration is 1.5 times the Air's [14], so the hike is not flat across the line and configuration choices carry more weight than they did in the spring. Older stock is doing odd things to the ladder: Engadget cites Best Buy clearing M2 Pro MacBook Pro units at $1,599 [6], which is more than a new Air [16].
Three things to watch. Whether Fall pricing confirms that memory costs are now baked into launch prices rather than treated as temporary [10]. How deep the clearance channel on M2 and M4 stock actually runs before it dries up [6]. And whether the Air holds under $1,500, since that is the threshold most standard-issue laptop budgets are written against [3].