Leadership1 publisher3 min readPublished
Flock signed up 40% of American policing. The bill is arriving at city hall.
The camera company has 120,000 license plate readers in 49 states and 7,000 agencies under contract. Dozens of cities and counties have now cut ties, and the hardware is being vandalised.
The Board Room · Leadership desk
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What happened
- Flock has put 120,000 cameras on roads in every US state except Alaska.
- Flock was founded in 2017.
- Flock was most recently valued at $8.4 billion.
- 7,000 law enforcement agencies across the country use Flock cameras, representing 40 percent of the nation's police departments.
- Dozens of cities and counties across the country have cut ties with Flock.
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Why it matters
Flock has put 120,000 automated licence plate readers on roads in every US state except Alaska, and 7,000 law enforcement agencies now use them, roughly 40 percent of the nation's police departments [1][4]. Dozens of cities and counties have cut ties with the company, its cameras have become targets for vigilante vandalism, and the argument is being had at council meetings rather than in Flock's boardroom [5][6][7].
That is the structural feature worth studying. Flock, founded in 2017 and most recently valued at $8.4 billion, grew by selling to agencies, not to electorates [2][3]. Its cameras scan the plate of every passing car along with make, model, bumper stickers and other identifying features, and what distinguishes the product is an AI-powered national database that police can search with very few restrictions [8][9]. The 40 percent figure implies a total addressable base of about 17,500 departments, and an average of roughly 17 cameras per customer agency [10][11]. The unit sales are small; the network effect is the asset. So is the exposure.
The utility case is made by the buyers. Flock says its cameras have been used in a million criminal investigations a year, and police say cross-jurisdiction tracking has been critical to solving thousands of crimes including car thefts, missing persons cases and child abductions [12][13].
The failure case is also made by the buyers, which is the problem. According to 404 Media's Jason Koebler, who has reported on the company for years and spoke to Vox's Today, Explained, local police helped ICE surveil undocumented immigrants through the Flock network, with officers in Texas, South Carolina and Tennessee searching nationwide using "immigration" or "ICE" in the system's reason field [14][15]. Those searches reached Illinois and California, where using the technology for immigration enforcement is against state law, and an Illinois secretary of state investigation found the searches broke state law, after which Flock made changes [16][17]. In a Texas case, after a woman's partner reported she had self-administered an abortion, more than 80,000 cameras across the country were searched for her, about two thirds of the entire deployed network [18][19]. She was not located, but police there considered whether they could charge her [20]. Separately, there are dozens of reported cases of officers illegally searching Flock to track current or former romantic partners [21].
Note how those came to light: public records requests filed by journalists and citizens, not by any control inside the system [22]. The reforms Flock has announced are dismissed by critics as window dressing, and have not slowed the cancellations [23][24]. When the podcast team asked Flock for comment, it received an out-of-office reply saying its media team was "currently touching grass and taking a break" [25]. Vox pulled one line from the interview to summarise the position: "There's been a political backlash to it, and there's also been a vigilante backlash to it" [26].
The lesson for anyone selling infrastructure into public agencies is that consent cannot be procured wholesale. The chief who signed a contract for 17 cameras did not sign up for a searchable national fleet of 120,000, and now owns the consequences locally [11][1].
Watch the cancellation count, and whether departures cluster in states with statutory limits on the data's use, as Illinois and California have [5][16]. Watch whether disclosure of misuse continues to arrive by records request rather than from Flock's own audit machinery [22]. And watch what a network worth $8.4 billion is worth if a meaningful share of its 7,000 agencies exit [3][4].