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project

Tubi

Fox-owned free ad-supported streaming service carrying linear channels and an on-demand film and TV library in the US and other markets.

Current clusters

product6 publishers

Sony wires a 100-channel ad grid into the PS5 home screen

The channels come from the same syndicators already filling Tubi and Pluto TV. What is new is the placement: a Media tab tile that needs no download, on a console owned by a studio that also decides whose channel sits where.

Perspective Coverage

6 publishers
Builder
Builder 14%
Operator
Operator 54%
Investor
Investor 32%

Reality

Evidence56
Adoption42
Hype gap+28
Incentives74
Confidence60