Shein's £2.58bn UK year tests Britain's 2028 date for ending duty-free parcels
Shein's UK revenue rose to £2.58bn last year on a staff of 113, newly filed accounts show. Britain's duty exemption for low-value parcels, the basis of that model, stays in place until 2028 even as the US and EU close theirs.
Reality
- Evidence78
- Adoption74
- Hype gap+15
- Incentives55
- Confidence72