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Quest Diagnostics

National lab network distributing Oura's consumer biomarker panel.

Current stories

product13 publishers

Apple backs its heart rate accuracy claim with a 1,400-person study it ran and published

Apple's evidence for calling the Ultra 4's new optical sensor the most accurate in a wearable is a white paper Apple published, drawn from a study where most participants wore competitor watches on the other wrist. DC Rainmaker is testing it outdoors.

Perspective Coverage

13 publishers
Builder
Builder 35%
Operator
Operator 45%
Investor
Investor 20%

Reality

Evidence62
Adoption45
Hype gap+28
Incentives72
Confidence74